DCM West Brochure 2011

w. www.dcm-west.comt. +1 646 308 1410

@ClarionDCM

What’s on at DCM West? ✓ Over 50 great speakers - from major studios to

disruptive start-ups. Find out how they’re making money online and on mobile and get the hands-dirty strategies you can apply

✓ Over 30 sessions dedicated to every element of driving digital profi tability…from content creation to payment mechanisms via advertiser relations and customer engagement

✓ 2 workshops dedicated to sports and funding – spend time getting expert insight into what will work for you

✓ With over 10 hours of networking throughout the event, you’ll fi nd time to catch up with old friends, make new contacts and review the solutions on offer in the exhibition hall

✓ Meet a cross-section of senior execs from gaming, movies, sports, publishing, broadcasting and music - all facing your challenges and all approaching the solution in their own way

Sony Pictures Television

Gamestop

Boston Celtics

HarperCollins

Screen Life Games

Konami

Playboy Enterprises

DCM West 2011 is pleased to welcome speakers from:Digital Legends Entertainment

Activision Blizzard

Habbo Hotel

Sony Music

NBC Universal

Atari

Intelligent Life Productions

giantHello

Arkadium

Universal Pictures

Electronic Arts

South Part Digital Studios

Lionsgate

THQ

RaptorAccelerator

Google TV

Youtube

Fox

Grupo Prisa

Daily Motion

GSG Systems

Zynga

Pandora

Myspace

Global Grind

Big Air Studios

IGDA

Warner Brothers

Delivering sustainable models formulti-platform content monetization

DCM West 2011 Los Angeles 21-22 June 2011

Book by

27th May

save up to $200

Sponsored by:

(www.dcm-east.com) and DCM

e. [email protected] w. www.dcm-west.com t. +1 646 308 1410

Dear Colleague,

If you’re anything like your counterparts in London and New York, you’re fi nding it hard to get real information about how your industry is monetizing digital content until the projects are fully in the market - and even then you can’t always learn the results.

In a hyper-accelerated industry where thoughts can become trends in a matter of seconds, learning what’s working after the event is often too late.

DCM West is the only forum to address the KPIs, the strategies and the structures which are working for media and entertainment execs right now. It’s the only event to focus entirely on the critical information which will put you fi rmly ahead of the curve.

Take a look at the comments below to see how useful the event has been for your peers…then take a look through the agenda to see how it will impact your decision-making for the next 12 months.

I look forward to meeting you in LA.

Kind regards,

Frances Rose, Director, DCM Global Events

Breakdown of attendees at our previous DCM Europe and New York events:

Attendance by seniority:

SVP 41%

VP 29%

C-Level 22%

Other 8%

TV/broadcast 29%

Publishing 24%

Music 17%

Gaming 12%

Film 10%

Other 8%

Attendance by sector:

Feedback from our previous DCM events:

DCM2010 featured engaging panels, providing valuable insight and takeaways

Dan Grossman, Digital Marketing, Atlantic Records

It was a fantastic roster of very senior innovators from a variety of digital content-related companies

Bill Young, MD EA Ready, Electronic Arts

You can also get a fl avour for our DCM events by viewing previous video footage from DCM New York

Europe (www.dcm-eu.com). This is a great opportunity to get your hands on some of the stories and tactics that were under discussion.

Play

Curt Marvis,



Main Conference Day One – June 21 2011

7.45 Registration & Coffee

8.45 Chairman’s Welcoming Address

9.00 Keynote Panel: How to make money in a digital worldBrian Bedol, Entrepreneur, Founder of Classic Sports NetworkLeslie Cohen, SVP New Products & Services, Sony Music

President Digital, LionsgateBryan Perez, SVP & GM, NBA Digital

9.40 Debate: Ad control, delivery and monetization is moving increasingly towards aggregators – how can we fi nd a fair model between aggregators and content owners?Moderator: Kent Steffen, President & General Manager, CSG SystemsMarc Siry, SVP Digital products & Services, NBC UniversalRoland Hamilton, General Manager, DailyMotion

10.20 Case Study: What models will generate revenue across mobile, connected TV, tablet and computer? Led by: industry partner

11.00 Break

Conference Sessions Workshops11.30 Panel Discussion: How to build successful media franchises through

partnership and syndicationPaul Westhorpe, MD, Global Digital Sales & Strategy, Prisa DigitalTeemu Huuhtanen, Executive Vice President, Sulake Corporation OyJamie Weissenborn, SVP Digital Media & Ad Sales, Sony Pictures TelevisionLee Jacobsen, SVP Digital Publishing, Atari

Funding Workshop: Protecting your IP, building the business case and developing critical relationshipsA masterclass in preparing for and raising the funding you need to take your digital project to the next level. Hear from your peers who have completed the process, from VC experts about what they look for and fi nd out how your counterparts are handling the process!Led by: Mark Pannes, Director, Raptor GroupSean Barror, Director, Raptor Group

12.10 Panel Discussion: Online and mobile game success: how to apply to your commercial strategyModerator: Debra Kaufmann, MobilizedTVMatt McMahon, VP Mobile, Fox Digital EntertainmentSteve Banfi eld, SVP Production & Digital Strategy, Screen Life GamesIan Atkinson, Director, Global Online Business Development, THQJulie Springer, COO & Co-Founder, 365 Plus Media

12.50 Lunch

2.00 Case Study: Monetizing teen passion to build revenue and buzzAyal Kleinman, VP, New Media, Warner Bros RecordsMaura Welch, Director of Marketing and Content Development, WeeWorld

DCM Sports Workshop: Strategies for success in monetizing sports online and through mobileFind out how sports experts are building community, utilising location-based marketing and working with advertisers to monetize their digital assets. Connect with fans over multiple platforms and engage them through new formats and functions.Peter Stringer, VP Internet Operations, Boston CelticsUmberto Righetti, MD, Sporting PulseSenior Speaker Confi rmed, Nike Basketball

2.40 Converging Worlds: Linking content with social experience across multiple platformsAlex Barkaloff, Executive Producer, Lionsgate

3.20 Break

4.00 Panel Discussion: Finding the right payment mechanism for your content and platform Led by: PayPal

4.40 Panel Discussion: Identifying what your advertisers want and offering it to themBill Young, MD, EA Ready, Electronic ArtsGreg Kampanis, SVP, Content & Operations, South Park Digital StudiosPhilip Kearney, Chief Product Offi cer, Global GrindChris Smith, CEO, VibeDavid Rose, CEO, We R Interactive

5.20-6.30 DCM West Cocktail ReceptonRelax, unwind and grab a drink with old friends or new contacts at the DCM West cocktail reception. It’s your chance to discuss the day’s themes offl ine, and to grab the speakers to get the answers to the questions you really want to ask.

Chris Davis, SVP Gaia

Co-Founder and President of Products, Bismarck Lepe,

Stop Guessing. Start Testing.

three innovative approaches and the bright future of monetization on all screens.With video monetization, one size does not fit all. Analytics will uncover the right strategy for your audience. Join Ooyala to talk about


Main Conference Day Two – June 22 2011

8.50 Chairman’s Welcoming Address

9.00 Keynote Panel: Through the crystal ball: A look into the future of digital content Welcome to 2016! We’re handing over the crystal ball to 3 SVPs across TV, Film, Music, Gaming, and Publishing to pitch where there vision of digital media in the future. What are the driving people, processes, technology, and customers of digital media in fi ve years? The host will question, critique and invite open-interaction from the other visionaries and audience. With a vote at the end, you decide who our digital media psychic is and hear some innovative ideas to take away.Dennis DeMeyere,Director, Technology Architecture & Planning, Fox Entertainment GroupJoe Morris, VP, Mobile & Online, Konami Digital EntertainmentMichael Arrieta, CEO, Big Air Studios

10.00 Panel Discussion: Managing distribution of your content across multiple platforms - how to ensure quality and brand experience

Shalini Govil-Pai, Group Manager, YouTube Joerg Bachmaier, SVP/GM Americas, Endemol WorldwideJulie Lee, EVP, Business Development and Business Affairs, VEVO

10.40 Gaming Panel: From hardware to virtual goods – key revenue models for gamingModerator: Gordon Bellamy, Executive Director, IGDABrian Ward, SVP Worldwide Studios, Activision BlizzardShawn Freeman, SVP & GM, GamestopKenny Rosenblatt, CEO, Arkadium

11.20 Break

11.50 Panel Discussion: The next level for DAM - improving metadata, cloud storage and rights managementModerator: Fearghal Kelly, VP, Media Solutions, ioko

Jeff Cohn, SVP Technology & Facilities, Playboy Enterprises, Inc

Stan Scoggins, SVP Worldwide Marketing Assets, Universal Pictures

12.30 Panel Discussion: What has worked to improve the consumer experience of your content?Moderator: David Lipsey, EVNN Digital Media ServicesLee Jacobsen, SVP Licensing & Digital Publishing, AtariDiane Charles, CCO, Intelligent Life ProductionsDevon Copley, MD, Media and Entertainment, Kaltura

1.00 Lunch

2.00

Ooyala2.40 Panel Discussion: Kid zone - Monetizing content for children and tweens

Moderator: Peter Cowley, MD, Spirit Digital Media George Zaloom, CEO, giantHelloKenneth Locker, Former SVP Digital Media, Cookie Jar Entertainment

3.20 Audience/Closing Discussion: Prepare now or pay later - what future formats, content models and capacity requirements should you be ready for?Your chance to have your say. Join a panel of speakers from the conference to discuss key themes raised during DCM West. Grab a beer from the registration desk, unwind and get your opinions heard!

4.00 End of Conference

It was fascinating speaking with people from across media platforms who have complimentary but very different points of view on digital projects.

Eric Huang, Penguin Publishing (attendee at DCM Europe, Jan 2011)

www.daopay.com www.irdeto.com

Vans, Vice Magazine, Whole Foods and Yahoo! Japan. www.ooyala.com

serves hundreds of global media companies and marketers including Alloy Media, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group,

www.brightcove.com


Panel SponsorsAvid creates the digital audio and video technology used to make the most listened to, most watched and most loved media

in the world – from the most prestigious and award-winning feature fi lms, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most infl uential and pioneering solutions include Media Composer®, Pro Tools, Interplay®, ISIS®, VENUE, Oxygen 8, Sibelius®, System 5, and Pinnacle Studio™. For more information about Avid solutions and services, visit www.avid.com

PayPal is the trusted, secure solution for digital goods publishers who need to monetize online games, news, video,

books, blogs, software and all forms of premium content. Processing payments with PayPal, allows you to tap into a global buyer base of over 87 million active accounts in 190 markets and 24 currencies. We enable publishers to set sensible prices for their customers by offering special low rates for micropayments. PayPal is the ideal choice - offering access to a global market with a secure, trusted payment experience, competitive micropayment pricing, and a seamless checkout for your customers. More information can be found at www.paypal.com/digitalgoods

Kaltura provides the world’s fi rst Open Source Online Video Platform. Over 75,000 web publishers, service providers, developers, and educational institutions use Kaltura’s fl exible

platform to enhance their websites, web-services, and web-platforms with advanced customized video, photo and audio functionalities, including publishing, management, syndication, monetization and analysis, as well as content uploading and remixing. Kaltura is the only platform that offers both SaaS and on-premise video solutions. Founded in 2006, New York-based Kaltura is also a founding member of the ‘Open Video Alliance’ (openvideoalliance.org), a coalition of organizations dedicated to fostering open standards for online video. For more information visit www.kaltura.com

Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala

How can you get involved?We can tailor your participation in DCM West to suit your budget and your business objectives. Contact David Thomas on +44 (0) 207 3708536 or [email protected] to fi nd out more.

The best part about DCM was the quality of contacts we made. Other events we have sponsored have had “watered down” or participants that we not a good match for our business. DCM was the perfect combination of high quality, well run, and super interesting.

Andy Monfried, Founder, Lotame

Associate SponsorsCSG’s Content Direct solution empowers content creators, aggregators

and distributors to easily and effectively market, monetize and manage content and customers. Content Direct is offered as either a set of software services or as an

integrated solution, and allows content companies of all sizes to increase the value and return of every content transaction. The solution supports virtually all content types and commerce models, marketing promotions, advertising management, partner management, fi nancial management, reporting, analytics and syndication. Content Direct is a complete solution and is integrated with leading digital ecosystem providers. For more information, visit our website at www.csgsystems.com/contentdirect.

ioko designs, builds and runs digital media platforms for Media and Entertainment companies worldwide. ioko offers a unique combination of cutting edge software, application

development and dedicated managed services. This means our customers benefi t from a fl exible, tailored solution that increases the speed and reduces the risks and costs associated with the launch and management of M&E technology platforms. Systems integrated and managed by ioko enable the delivery of digital media across broadcast, broadband and mobile networks to televisions, computers, games consoles and mobile phones. The company powers the portals and platforms of many media organizations – providing entertainment to millions of users around the world. www.ioko.com

DCM brings together industry thought leaders on Digital Goods and Monetization – a must attend event!

Carl-Olav Schieble, UK MD, Paypal

that gives indiviuals fulll privacy, ownership MyCube is the world's first Social exchange, a next- generation

enables them to connect and share with this next-gen social network with an

MyCube connects users with the people and content they montization platform

are most interested in, allowing content creators of all sizes to monetize their valuable knowledge and digital assets.

social network and control of their digital lives and others on their own terms. Combining interest-centric content discovery, publishing

www.atex.com

www.mycube.com

www.newvue.com

call +44 (0)20 7067 1833 or email [email protected]

qualifying media & entertainment content owners until May 6*



Registration Page

Delegate InformationFirst delegate:

Mr/Mrs/Miss/Ms/Dr/Other: ................................................

First Name: ........................................................................

Last Name: ........................................................................

Job Title: ............................................................................

Tel: ....................................... Fax: ......................................

Mobile: ...............................................................................

Email: .................................................................................

For registrations of 2 or more delegates or for other registration enquiries contact: [email protected] or call +1 646 308 1410

Your Company/Organisation Details

Company/Organisation Name: ..........................................

Address: ............................................................................

Postcode: ..........................................................................

Country: .............................................................................

Payment Method: Cheque enclosed (payable to Clarion Events Limited)

Please send me an invoice

Credit Card Payment – card type:

Visa MasterCard Amex

Card No: ............................................................................

Start Date ........................... Expiry Date: .........................

Security Code (3 or 4 digits): .............................................

Account Name: ..................................................................

Billing Address if different from the one above: ................

...........................................................................................

Cardholder’s Signature: .....................................................

Date: ..................................................................................

Benefi t from our excellent group discounts:*

For group bookings of three or more delegates

Registration fees and session selection

Book by 27th May save up to $200

Book after 27th May

Media & Entertainment Content Owners 2 day Conference $800.00 $900.00Other2 day Conference $1,700.00 $1,900.00

VAT will be charged at the appropriate rate where applicable

A limited number of FREE passes are available for

Email [email protected] to apply.

Terms and conditions of registration:What is included in the fee? Access to all presentations and networking opportunities All food and refreshments during the conference sessions (excludes evening meals) All post conference presentation slides and notes for training purposes Access to international subject matter experts Access to exhibition room On-site assistance with networking Pass to attend the hosted drinks reception (where applicable)Group Discounts*Discounts only apply for content owners and aggregators. All delegates must be registered and paid for together. Group discounts cannot be used in conjunction with any other discount.When do I pay?To qualify for discounted rates, all registrations must be made and paid for by the due date. On receiving your completed registration form, we will send an offi cial confi rmation and invoice within 3 days. Payment of the full delegate fee is due 14 days from the invoice date, or immediately with registration if the booking is made within one month of the event. In the event that payment has not been received before the start of the event, delegates will be refused entry. We recommend you check with your fi nance department that payment has been made before travelling to the conference. Cancellation policy:Cancellations made within 48 hours of receipt of the completed registration form will be eligible for a full refund. Cancellations received in writing more than one month prior to the start of the event will be refunded less a 50% cancellation fee. Cancellations received in writing within one month of the start date of the event will receive no refund and registrants will be liable for payment of 100% of the invoiced amount. A substitute delegate can be named at any time before the event starts and no fees will be applied to this.Important notes:This booking form constitutes a legally binding contract. It may be necessary for reasons beyond the control of Clarion Events to change the content and timing of the programme, the speakers, the date or the venue. In the unlikely event of the programme being cancelled, Clarion Events will issue a credit note or make a full refund but disclaim any further liability. By submitting your details, you agree to the use of your personal information as set out in our privacy policy www.dcm-west.com

Authorisation Signature: ....................................................

Date: ..................................................................................Please note the booking form must be authorized before we can proceed with the registration

*Subject to verifi cation and at the discretion of Clarion Events

Make sure you stay up to date with DCM and what our speakers are up to:

Join over 1200 of your peers around the world – search groups for ‘Content Monetization’

Check out our Twitter feed @ClarionDCM. Use the conference hashtag to stay in touch or comment: #DCMW

See what DCM West speakers and attendees are up to worldwide at www.dcm-west.com

Association partners Media Partners

Who’s been spotted at DCM recently:Ben Drury, CEO, 7Digital

Paul Slavin, SVP, ABC News

Clive Dickens, COO, Absolute Radio

Clayton Rose, SVP Digital Properties, AETN

Philip Kearney, SVP & GM Digital Media, American Media, Inc

Jim Kennedy, Director and Vice President, Associated Press

Peter Cowley, Former M Director of Digital Media, Endemol UK plc

Dan Grossman, Digital Marketing, Atlantic Records

Mark Rock, CEO, Audioboo

Straker Coniglio, Senior Market Solutions Manager, Broadcast, Avid Technology Inc

Ben Carter, Head of Central Online Marketing Services, Betfair

Chris Mohney, SVP of Content, Blackbook Media

Peter Stringer, Internet Operations Manager, Boston Celtics

Jeff Whatcott, SVP Global Marketing, Brightcove

David Gibbs, General Manager Mobile, BSkyB

Casimir Knight, Managing Director at Chelsea Digital Media, Chelsea Football Club

Rich Libero, Vice President of Digital Content, Comcast Sports Network

David Steinberger, CEO, ComiXology

Pat Coyle, Former Executive Director of Digital Business for the Indianapolis Colts, President of Coyle Media & Founder of Sports Marketing 2.0, Coyle Media

Jim Benz, VP of Business Development, CSG Media

Kent Steffen, President & General Manager, CSG Media

Tim Collins, Commercial Manager, DC Thomson & Co Ltd

Pierfrancesco Gherardi, Managing Director, Digital De Agostini

Xavier Carillo Costa, CEO, Digital Legends Entertainment

Jeff Jones, VP Strategy & Business, Disney

Ian Douthwaite, MD, Dubit Limited

Josh Graff, Senior Director Global Media Sales, Electronic Arts

Bill Young, Creative Director - Global Media Sales, Electronic Arts

Cosmo Lush, VP Digital Business Development, EMI Music

Pasa Mustafa, Global Head of Original Digital Productions, Endemol

Emil Rensing, Chief Digital Offi cer, EPIX

Lisa Valentino, VP Digital Sales, ESPN

Alex Ferrer Kristjansson, Brand & New Business Manager, Euroleague Basketball

Christian Hernendez, Director International Business Development, Facebook

Andrew Wainstein, Managing Director, Fantasy League Ltd.

John Chasey, President, Finblade

Michael Schade, CEO, Fishlabs

Jerry Steinberg, SVP Field Operations, Fox Sports

Shawn Freeman, SVP & GM Digital Business, GameStop

Juan Herrero, GM Operations, Grupo Media Capital

Steve Wing, Head of Mobile & Digital, Consumer Media, Guardian News & Media

Michael McGinniss, Senior Vice President, Digital Technology Services, HarperCollins

Jon Davenport, Head Digital, Hat Trick Productions

Ralph Munsen, CIO, Hatchette Book Group USA

Michael Dunn, CTO, Hearst

Mark, Pannes, Director Sport, HSBC Private Bank

John Griffi n, Chief Sales and Marketing Offi cer, ioko

Miles Ross, Head of Mobile, IPC Media

James Kwon, Director of Online & Social Media, Konami Digital Entertainment

Joe Morris, VP Mobile & Online, Konami Digital Entertainment

Florian Stronk, Head of Online Business Development & Digital Distribution, Konami Digital Entertainment GmbH

Bertrand Gie, New Media Director, Le Figaro

Bob Bowman, President and Chief Executive Offi cer, Major League Baseball Advanced Media, LP

Noah Garden, EVP, Commerce & Sponsorship, Major League Baseball Advanced Media, LP

Simon Brickle, CEO, monterosa

Kyoo Kim, VP Sales, MSNBC.com

Mark Marvel, Senior Director, Video Monetization, MSNBC.com

Philip O’Ferrall, SVP, MTV Networks International

Kristin Frank, SVP, MTV.com and VH1.com

John Martin, Managing Director, NASCAR Media Group

Phil Spiegel, Director, Archives & Cataloguing, National Geographic Society

David Pugh, VP Media Asset Management, NBC Universal

Marc Siry, Senior Vice President of Digital Products and Services, NBC Universal Inc

Patrick O’Luanaigh, CEO, nDreams

Alex Hole, Digital Commercial Director, News International Ltd

Jamie Voris, Chief Technology Offi cer, NFL (National Football League)

Larry Gelfand, Senior Vice President Media Sales, NHL (National Hockey League)

Mike Short, VP Product & Services, Technology, O2 (UK) Ltd

Jeff Reine, Director of Digital Goods Business Development, PayPal

Simon Little, MD, PEGI SA

John Schline, Senior Vice President of Corporate Business Affairs, Penguin

Jeff Cohn, VP Technology, Playboy Enterprises

Dan Harbison, Director of Interactive Marketing, Portland Trailblazers

Francesco Amore, Head of New Media, RAI

Alessandro Capuzzello, Head of Technology Innovation, RTI - Mediaset

Sam Bennett, Head Community, SCEE

Ben Williams, Head of Advertising, SeeSaw

Alex Hobson, Internet & New Media Director, SKAI

Scott Dinsdale, EVP Digital Operations & New Technology, Sony Music

Ben Masek, VP Digital Media , Sony Pictures

Damian Newton, SVP Digital Initiatives, Sony Pictures Television

Faisal Galaria, Global Head of Business Development, Spotify

Lalit Bhagia, VP Digital, Star TV India

Tim Crow, CEO, Synergy Sponsorships

Julian Sambles, Digital Operations Director, Telegraph Media Group

Yasmin Namini, Senior Vice President, Marketing and Circulation and General Manager, Reader Applications, The New York Times

Chris Thomes, Executive Producer, Vice Chair - New Media Council of the Producer’s Guild of America, The Walt Disney Company

Vijay Ravindran, SVP & Chief Digital Offi cer, The Washington Post Co

Anthony Lukom, Manging Director, Turner Broadcasting

Kristian Bruarøy, TV2

Tommy Jarnemark, Deputy Director New Media, TV4

Chris Early, Head of Digital Media, Ubisoft

Paul Gathercole, Director, Technology / Anti-Piracy, Universal Music Group International

Stan Scoggins, SVP Worldwide Marketing Assets, Universal Pictures

Alex Green, Executive Director of Commercial, Online & TV, Virgin Media

Christian Séré-Annichini, Corporate Vice President, Business Development, Vivendi

Mark Fishkin, VP, Digital Sales and Marketing, Wall Street Journal

Emmanuel Frenehard, CIO/CTO, Walt Disney International

Trevor Albery, VP EMEA, Head of Anti-Piracy Operations, Warner Bros. Entertainment Europe

Howie Singer, SVP of Technology & CTO, Warner Music Group

Gareth Reakes, COO, We7

Celia Francis, CEO, WeeWorld

Steven Schwartz, Chief Digital Offi cer, Wenner Media

Henning Lindblad, Vice President Digital Marketing, WTA Tour

Denise Parkinson, Entertainment Director, Yahoo

Ian Mullins, CEO, Yamgo TV

Shalini Govil-Pai, Senior Product Manager, YouTube

Patrick Walker, Director of Partnerships, Youtube

FREE passes

for qualifying

media & entertainm

ent

content owners

see inside for details.

DCM West Brochure 2011

Documents

Transcript of DCM West Brochure 2011