DCG Merchants' Messenger
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Transcript of DCG Merchants' Messenger
It seems the holiday shopping season opens
earlier and earlier each year. This year mer-
chants downtown are faced with a host of
issues from a down economy to construction of
the Camden Town Green.
In light of the fact that Halloween seems to be
the beginning of the holiday shopping season,
merchants may want to take advantage of
such events, like the KershawHealth Broad
Street Trick-or-Treat to issue bounceback cou-
pons to potential customers.
Bounceback coupons are a technique used in
many communities whereby a merchant will
use a festival as a chance to distribute dis-
count opportunities that will potentially bring
shoppers back over the course of the entire
holiday shopping season.
Overall, the Trick-or-Treat brought nearly
5,000 adults and children to downtown Cam-
den.
Similar events are planned in the future for
downtown, including the Downtown Divas Go
Red American Heart Association Benefit.
Now is the time to start thinking of ways you
can increase your exposure and customer
base. To that end the DCG is requesting that
local merchants interested in being a part of
the Downtown Diva event contact Jennifer
S h a w , C o m m i t t e e C h a i r , a t
It is always good to use these opportunities to
capitalize on the crowds that are there in
hopes that it will drive repeat visits for upcom-
ing shopping seasons, like Valentine’s Day and
Mother’s Day.
Edward Hinson
DCG President
Holiday Shopping Season Kickoff
camden.com. Nominations for
these positions will be ac-
cepted throughout the month
of December with an election
to follow at the annual mem-
bership meeting on January
18, 2010 at 5:30 pm in the
Community Room of First
Community Bank.
The DCG is looking for a few
good merchants to join the
nominating committee as we
elect leadership positions for
the 2011—2012 calendar
year. There are two seats
available on the executive
board. Participation at this
level is a way to shape the
future of downtown. Get
involved and let your opinion
be heard! The DCG works
hard to better position you
and your business for success
in a down economy. For more
information please contact
Betsy Greenway, DCG Vice
President at bgreenway@ci-
Merchants’ Messenger
Call for Nominations
Special points of inter-
est:
Bounceback your customers
Town Green moving along
as scheduled
Trick-or-Treat: We want
your feedback
Inside this issue:
Holiday Countdown
Begins
1
Your Vote, Your Voice 1
Spooktacular Sights 2
Green is Good 2
Put your road on a
Diet
3
Light the Holidays 3
A Silk Tradition 4
The countdown to Christmas started right after the
Broad Street Trick-or-Treat for most merchants.
Volume 1, Issue 1 December 2, 2010
Images from the KershawHealth Broad Street Trick-or-Treat
Upcoming Christmas Festivities
Join us to celebrate the kickoff of the holiday season on Thuirsday
followed by a performance of the Nutcracker at Wood Audito-
rium on the FAC Campus.
Donations will be accepted on behalf of Food
for the Soul of Kershaw County.
The ladies at Camden
Jewelers took more of
a princess approach to
this spooktacular event!
The DCG would like to
thank all merchants
who participated in the
KershawHealth Broad
Street Trick-or-Treat.
The event was fun
for children and
adults—remember
to use bounceback
coupons as a way
to capitalize on
these marketing
opportunities. It is
not often that
4,000 people are
on Broad Street.
Merchants’ Messenger Fall 2011
2
Merchants’ Messenger Fall 2011
3
Camden Town Green : Brand New Venue, Classic Camden Feel
All of you should be receiving the weekly
Camden Town Green Update Newsletters. If
you would like to receive the updtes email
The project is currently on schedule and under
budget. Contractors began moving above
ground shortly before the Thanksgiving holi-
days. From this point forward, the real
changes will be seen.
This project was made possible in large part
due to the City of Camden’s Hospitality Tax
Funding.
It will be a centerpiece for downtown and a
great way for all to capitalize on not only the
beautification of having a park in the center
of town, but also increased parking and a
festival venue that will increase the number of
events that can occur downtown and prevent
the inconvenience of having to shut down
Broad Street for special events.
Currently the Camden Town Green is sched-
uled to be completed in late March 2011.
Merchants have been inconvenienced, but the
end results will be well worth it!
Photos at the top of the page show the granite curbing being put into place.
This curbing combined with the other materials in the green, including tumbled
brick and Philadelphia blue stone, will give the green a 100-year old feel.
Photos of the Old Armory Steakhouse show the before and after pictures of
stormwater system improvements along Rutledge Street. These improve-
ments will reduce the impact of stormwater runoff along Rutledge Street. In
the coming weeks pay close attention to activity near the western side of the
Old Armory, as patrons will be in for a big surprise when the green is com-
pleted!
City is Awarded Grant for Broad Street Road Diet
The DPZ Vision Plan has been the focus of many of the
changes taking place downtown. The plan was done for the
public by the public. One element of that plan is a step
closer to taking shape.
The City of Camden was awarded a $456,000 grant from
the Federal Highway Administration for funding the planning
and design of improvements to Broad Street.
This plan is called the Broad Street Road Diet and proposed
to reduce the number of lanes on the roadway from four to
two, while adding additional angled parking for merchants.
The plan is dependent upon several factors, including the
removal of truck traffic from US 521, using an official bypass
route. If constructed, the end result could have Broad Street
resembling something similar to Main Street in Greenville.
Jockey Silks Return to Camden
The DCG is kicking off its 2011
Jockey Silk Art Project in Decem-
ber.
Based on your comments from last
year, the silks will stay on display
for the months of March and April.
If you are interested in being a
sponsor, or if you know of an artist
who is interested in participating
please contact Wade Luther,
Downtown Manager, at (803) 432
-2421 or [email protected].
Last year’s project raised over
$5,000 for the SCTRF.
The SCTRF at the Wateree River
Correctional Institution offers a
place of hope and renewal...a true
second chance..for retired Thor-
oughbred horses and prison in-
mates at the Wateree River Cor-
rectional Institution offers a place
of hope and renewal...a true sec-
ond chance..for retired Thor-
oughbred horses and prison in-
mates.
Through your sponsorship you will
not only be giving a gift to the
SCTRF, but also helping beautify
the City of Camden.
Sponsorship packages will be
available in early December at
TruVista’s Camden office located
at 2629 Broad Street in Dusty
Bend and t he Chron i c le -
Independent office located at 909
West DeKalb Street.
1000 Lyttleton St.
P. O. Box 7002
Camden, SC 29021-7002
Phone: 803-432-2421
Email: [email protected]
CREATING COMMERCE FOR THE PEOPLE, BY THE PEOPLE
Downtown Camd en Gui ld
Find us on Facebook
Downtown Camden Guild
Membership has its benefits, stayed tuned for more updates on downtown events and business development strategies!
The jockey silk pic-
tured was sponsored
by First Citizens Bank
and fetched the
highest bid at auc-
tion for $275. Silks
were auctioned at
the Wood Audito-
rium of the Kershaw
County Fine Arts
Center to benefit the
SCTRF.
For a Membership Packet please contact Wade Lu-
ther, Downtown Manager at [email protected] or
(803) 432-2421.
Membership dues are $10 per year and include ac-
cess to our newsletter, meetings, voting rights, market-
ing opportunities and the opportunity to have your
voice heard in shaping a vibrant downtown Camden!
Upcoming Meeting Schedule
December 2010
Off; Officer Nominations Accepted
January 4th, 2011@ 9:00 am
Executive Board Meeting — First Community Bank Board Room ;
Officer Nominees Selected
January 18th, 2011 @ 5:30pm
At-Large Membership Meeting — First Community Bank Commu-
nity Room ; Election of New Officers
February
Installation of New Officers; Officers’ Retreat