Fashion Week Cover10.3654x12.5

March 26 - 30

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March 26-30 , 2012coming

Page 1 Schedule Page 2 Meet our Execs.Page 3 5 Must-Have Bags PAGE 4 Fashion Media Minor 101PAGE 5 Inside Peek of the Panelists

WHAT S INSIDE

SMU Fashion Week

MARCH 26 - 30

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s c h e d u l e o f e v e n t sMONDAY, MARCH 26

TUESDAY, MARCH 27

WEDNESDAY, MARCH 28

THURSDAY, MARCH 29

FRIDAY, MARCH 30

Featuring sips, sweets, and spring fashion — 6:30 PM — Tootsies, 8300 Preston Road

Featuring Amber Venz of VENZedits.com, Tracy Achor Hayes, creative director of the Neiman Marcus Book, Tina Craig of bagsnob.com, Merritt Beck of thestylescribe.com — 6:30 PM — O'Donnell Hall in Owens Fine Arts Center

SMU Fashion Week Launch Party

Journalism and Blogging Panel

Business in Fashion PanelFeaturing Amanda Sterett, jewelry designer, Joanna Lewis, director of Stanley Korshak Online, John Piermarini of Piermarini Boutique — 6:00 PM — Crow 175

Styling and Designing PanelFeaturing Tammy Theis, stylist and owner of Wallfl ower Management, Tamar Minassian, Tootsies stylist, Nikki Trizza, assistant stylist at Neiman Marcus Direct, Elizabeth Anyaa, fashion designer, Kira Plastinina, fashion designer — 6:00 PM — Umphrey Lee 241 — Fashion photography exhibit following

Retail Club Fashion ShowClothing provided by The Shak at Stanley Korshak — 5:00 PM — Outside the Owens Fine Arts Center

m e e t o u r e x e c u t i v e b o a r d

KELSEY REYNOLDSPublic Relations

BREE UNGARPublic Relations

ALEX HARVELSponsors

LAUREN ADAMSSponsors

LIZZIE RANSHAWFinance

PAIGE PARKERSocial Media

GRACE DAVISExecutive Director

REBECCA MARINPresident of

SMU's Retail Club

SHELBY FOSTERStyle Editor of the

Daily Campus

JULIA EGGLESTONDesign

MEG JONESEvents

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Spring

Come and browse our many New Spring styles. *To receive 10% studentand teacher discount, please present ID at time of purchase.

Cannot be combined with select card or any other offer.

Be Bold.

www.shopmovida.com Find us on Facebook

Haves Must

Be Bright.

10OFF%

the 5 essentialsfor students by TINA CRAIG, THE BAG SNOB

1 2 3 4 5

TOTETRAVEL

TREASURETRENDY

CLUTCH

RED Valentino Large Bow Tote Bag, $450, Saks Fifth Avenue

Longchamp Le Pilage Ex-pandable Duffle, $235, Saks Fifth Avenue

Bag Snob for DKNY Trea-sure Leather Tote, $365, net-a-porter.com

Diane von Furstenberg Mini Harper Bag, $295, Neiman Marcus

H&M Metallic Gold Enve-lope Clutch, $12.99, select H&M stores

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Boys’ Haircut$8

Regular Varsity Haircut Price: $19; Regular Jr. Varsity (10 & Under) Haircut Price: $13. Present coupon before haircut. Not valid with any other offer. Coupon may not be bartered, copied, traded, or sold. Valid only at Timbercreek location.

$8 OFF BOYS: 2025

Timber Creek Location Only

Timber Creek Crossing6176 Retail Road

NW Highway & Skillman214-361-2366

Expires 4/30/12

Men’s Haircut$10

Regular Varsity Haircut Price: $19; Regular Jr. Varsity (10 & Under) Haircut Price: $13. Present coupon before haircut. Not valid with any other offer. Coupon may not be bartered, copied, traded, or sold. Valid only at Timbercreek location.

$10 OFF MEN: 2040

Timber Creek Location Only

Expires 4/30/12

SMU is one of the only universities in the country offering a de-gree devoted exclusively to fashion in the media.

The Fashion Media minor, introduced in Fall 2011, is designed for students who wish to incorporate an in-terest in fashion into their major coursework.

The minor provides a basic understanding of the role of media profession-als in the fashion industry.

The Fashion Media mi-nor was created at the urg-ing of Dean Jose Bowen of the Meadows School of the Arts, who believes that the program leverages a truly interdisciplinary ap-proach that Meadows has been trying to cultivate.

“No one is going to hire you only because you

know a lot about fashion. They will hire you be-

cause you write well or take great pictures and know a lot about fash-ion,” Dr. Bowen says.

In the minor’s capstone courses, students who al-ready have a solid foun-dation of skills are taught how to utilize their craft in relation to the fashion industry, with an em-phasis on key concepts such as aesthetic and editorial decision-making.

“We’re providing per-spective and skills that will arm students with skills and understanding to thrive in fashion-me-dia positions,” says Nina Flournoy, a former editor for Women’s Wear Daily and W in New York who teaches the Fashion Public Relations capstone course.

When developing the curriculum for the fashion media minor, a team of

Meadows faculty mem-bers pulled courses from photography, art his-tory and theatre as well as the communications disciplines such as jour-nalism, communication studies and advertising.

The fashion media minor requires 19 credit hours including the com-pletion of a theory course, a visual media skills course, a written media skills course, a capstone course and an internship.

Three capstone cours-es, fashion journalism, fashion public relations and fashion photogra-phy were created spe-cifically for the minor.

The fashion journal-ism capstone course is designed for students to develop a better under-standing of the symbi-otic relationship between the fashion industry and the media that cover it.

Students receive in-tensive training on the basics of providing fash-ion and style content for a variety of outlets, including SMUFashion-Media.com, a website created for the course.

Journalists obtain first-hand exposure to Dal-las’ fashion media in-dustry and are pro-vided with invaluable networking opportunities.

“I definitely think that having a fashion media minor on my resume will help in my future job search,” said Shelby Foster, style editor of The Daily Campus and fashion media minor.

The fashion public re-lations capstone course provides students with an understanding of professional public rela-tions practices that relate to the fashion industry.

In their work with

fashion designers, retail-ers and manufacturers, PR practitioners are in-volved in almost every aspect of fashion, from forecasting trends and working on designer col-lections, to launching new lines and helping clients grow their brand, according to Flournoy.

The fashion pho-tography course cov-ers trends happeningin fashion photography.

Students produce a look book, studio por-traits, a fashion story and a concepted shoot, pull-ing together a team of models, hair and make-up artists, and a stylist.

“Fashion photographyis all about creating a fan-tasy world,” says MistyKeasler, who teachesfashion photography.

The fashion media pro-gram is not the only fash-ion development to hit the

Hilltop this school year. The introduction of the

fashion media minor co-incides with the first an-nual SMU Fashion Week, which will take place the week of March 26.

SMU Fashion Week is a week-long event on campus that will bring three different panels of fashion-industry profes-sionals, in fields from journalism and blogging to business, to styling.

“SMU Fashion Week is just another venue for stu-dents to play an active role in their education and have fun doing it,” says Grace Davis, the executive chair of SMU Fashion Week.

For more informa-tion about the fashion media minor, students can visit the Meadows Advising office in room 202 of Umphrey Lee.

by MEG JONESmpjones@smu.edu

t h e f a s h i o n m e d i a m i n o r

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p a n e l i s t s n e a k p e e kTRACY ACHOR HAYES AMANDA STERETTTracy Achor Hayes has been a Dallas fashion fixture

for years. During her extensive career at the Dallas Morning News fashion section, Hayes developed and served as editor-in-chief of the fashion insert F!D Luxe, which she launched in 2004. The glossy fashion magazine was thriving, even in a slow advertising market, but then Hayes received an offer she couldn’t refuse. This past December, she was asked to join

Neiman Marcus as director of editorial content. While Hayes praises the Dallas Morning News, she also loves the environment that comes with Neiman Marcus. “There is a culture of excellence here, and it is amazing. One of the things I have found that I most enjoy is being in a corporate culture where the whole place is built around fashion,” said Hayes. “It’s like part of the DNA. Everybody gets the references.” - Hillary Hirschfeld

Jewelry designer Amanda Sterett graduated from Texas Tech University with a degree in fashion merchandising. After working in Ralph Lauren’s corporate sector for six years, she began taking courses and planning for a jewelry line. Sterrett says, “I was always faced with the frustration of how to get something cool without having to spend all of my money. This is what really inspired the line. I simply designed to fill a need... and selfishly designed

what I wanted,” said Sterett. Her inspiration comes from the stones themselves. “The stones inspire me, the shapes, the colors. I shop for the stones first and then I design around them,” she said. After editing and selecting the natural stones, Sterrett designs two collections per year with over 250 pieces in each. Her team creates all of the jewlery in their Dallas studio. Her favorite stone is turquoise and her favorite piece is the Jenny earring, a herringboned heishi turquoise design. — Julia Eggleston

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TAMMY THEIS KIRA PLASTININA

THANK YOU TO OUR SPONSORS

A stylist and the owner of Wallflower Management, a local modeling agency, Tammy Theis is a powerhouse in the Dallas fashion industry. Just a year after graduating from the University of North Texas with a degree in journalism, Tammy Theis started working for F!D Luxe, the weekly fashion section in the Dallas Morning News. During her 21 years with F!D, she focused on styling while covering the local fashion beat and the shows

each season in New York, Milan, London and Paris. “It was a natural progression to finally open my own agency,” said Theis. In 2009, Theis started Wallflower Management with Brenda Gomez, her business partner and a former Neiman Marcus stylist. As an industry insider, Theis’ best advice for those wanting to get into fashion is “to be obsessed with it.” She emphasized the importance of studying fashion because “the more you know, the better you are prepared to compete in this business and the more seriously you'll be taken.” She adds that internships are extremely important for making connections and contacts with industry professionals. When choosing a name for the agency, she says, “Wallflower was a word I always identified with, I was one growing up for sure.” The Wallflower brand developed quickly, with girls writing in saying “I want to be a Wallflower" not "I want to be a model.” — Alex Small

Kira Plastinina took the fashion world by storm with her first collection in 2008, which she designed when she only 14 years old. Now at student at SMU, Plastinina is still designing, but balancing work, fashion and classes with college fun.

"Pinning down the inspirational theme is perhaps the most important step in fashion collection development. Like many designers, I find mood boards effective for

easing into the process of collection development. After I come up with my theme, I usually spend about two weeks putting together my mood board. I analyze recent collections of my favorite designers, research of future trends, collect inspirational images, shapes and silhouettes, fabric samples, color palettes, accessorizing ideas, hair and make up that will complement the collection on the runway, music that the models will walk to, famous models that could wear it, and advertising campaign ideas. One day, taking a break from a long session of cramming in Fondren Library, I reached over the table to grab a random book for a bit of distraction. It dealt with African history, featuring colorful images of African women with thick wooden beads, and bright red, yellow, green and purple fabrics draped in every imaginable way. Without even realizing it, the images inspired a theme for my new collection." — Shelby Foster

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