DC SHOES: ROBBIE MADDISONS PIPE DREAM PRESENTED BY ASHLEE PHILLIPS.
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Transcript of DC SHOES: ROBBIE MADDISONS PIPE DREAM PRESENTED BY ASHLEE PHILLIPS.
DC SHOES: ROBBIE
MADDISON’S “PIPE
DREAM”
P R E S E N T E D BY A
S H L E E PH I L
L I PS
DC SHOES: ROBBIE MADDISON’S PIPE DREAM
1:15-2:00 & 3:00-3:30
WHY THIS IS INTERESTING- DC Shoes helped Robbie Maddison make the impossible,
possible.
- It raises the bar higher for other action sport sponsors.
- Even people who have no interest in action sports can appreciate the craziness of the idea of a dirt bike surfing in the ocean.
WHAT OTHER ORGANIZATIONS CAN LEARN- When you put your mind to an idea, it CAN happen.
- It took Robbie Maddison 2 years from start to finish on this project so even when it takes awhile, it can still be done.
- When you fail at something, it doesn’t mean it’s over. Maddison’s crew failed many times but still tried.