DC SHOES @ BOXPARK SHOREDITCH POP-UP MALL, LONDON .

DC Shoes is proud to be present at the Boxpark pop-up mall, an innovative and unique retail concept. This concept is made up of shipping containers fitted together to form a mobile mall unit. Boxpark is currently established in the Shoreditch area, in East London.

DC Shoes has been investigating East London and particularly the Shoreditch area for the past 10 years, starting with the brand s first company showroom situated in the Old Truman Brewery. Over the years, several DC Shoes projects have been hosted in Shoreditch, such as the DC Gumball Rally media headquarters or the DC special project collaboration with local sneaker retailer “Gloria s”.

The brand activation will continue in the area with the upcoming Burning Ink art Show held at Kids Love Ink tattoo shop 200 yards away from the Boxpark pop-up mall.

As an innovative and unique retail concept, Boxpark is a brand fit and a perfect place to highlight DC Shoes products and its marketing concepts.

For the opening of Boxpark, DC Shoes will showcase all the new seasonal collaborations and brand concepts: the DC Core Skate collection, highlights of DC shoes pro-skater Chris Cole s lines; the limited NVRBRKN (Never Broken) collection; action sport legend Travis Pastrana s lines and also the Devun Walsh signature outerwear and snowboard collection.

DC Shoes container is on the grand floor, box 25. More info @ www.dcshoes.com | www.facebook.com/dcshoes.europe | www.boxpark.co.uk

More info @ www.dcshoes.com | www.facebook.com/dcshoes.europe | www.boxpark.co.uk

About DC:

Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men s, women s and kids skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.

As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver Inc and based in Huntington Beach, California.