DC Dining Out Survey Facts

2
 2011 LIVINGSOCIAL DINING OUT SURVEY Nation’sHottestDiningScene DCranksitselfasthe6 th bestdiningsceneinthe country DiningOutFrequency AverageMealsEatenOutPerWeek # Meals Local (rank) National TotalMealsEaten OutPerWeek 4.97 8 4.78 Breakfast/Brunch .78 13 .836 Lunch(CarryOut) 1.70 6 1.52 Lunch(SitDown) 1.04 9 1.04 Dinner 1.45 9 1.38 Top5CuisinesMostCommonly EatenWhenDiningOut Rank Local Rank National #1 Chinese #1 Italian #2 Italian #2 Mexican #3 Pizza #3 Chinese #4 Mexican #4 Pizza #5 Seafood #5 Steakhouse Top5NewTypesofCuisine TriedWhenDiningOut Rank Local Rank National #1 Thai #1 Thai #2 Italian #2 Italian #3 Chinese #3 Mexican #4 Seafood #4 Chinese #5 Greek/Medit #5 Seafood Self-DescribedEatingHabits Description Local Local (rank) National MeatLover 38% 20 45% Experimental 39% 3 35% Foodie 22% 13 25% SweetTooth 26% 3 21% FastFoodJunkie 21% 7 19% HealthNut 20% 4 18% Locavore 10% 11 11% Vegetarian/Vegan 8% 1 5% FoodTrucker 3% 13 4% ThreeHottest WashingtonDCL ivingSocialResta urantDeals  Sweetgreen(Café),10/18/10,10,339voucherssold  BrasserieBeck(Belgian),2/8/11,9,913voucherssold  Kushi(Japanese/Sushi),8/15/11,9,803voucherssold WASHINGTON,D.C.  VoteVegetarianSu rveyFindsD.C.to beTopVegetarian U.S.City  AdditionalFacts  D.C.’spreferenceofvegetarianandveganrestaurantsranks#1inU.S.  AlsoranksnumberoneforEthiopianfoodamongU.S.cities  Theyareleastlikelytosaytheyaremeatlovers TopNationalResults  CarnivoreNation?NearlyhalfofAmericans(45%)describethemselvesas“meatlovers”  Only18%describethemselvesas“healthnuts”and5%as“vegetarian/vegan”  TheaverageAmericaneatsaboutfivemealsperweekatrestaurants  Thaiisthenumberone“new”cuisinedinersaretrying.    Methodology:Thisstudyofconsumersinthetop20mediamarkets(DMAs)wa sconductedbyMandalaResearch, LLCviaan onlinesurveyamongconsumers18 +whohavemadeapurchas eonlinewithinthepastsixmonthsorare“verylikely”tomake apurchaseonlinewithinthenext6months.

Transcript of DC Dining Out Survey Facts

Page 1: DC Dining Out Survey Facts

8/3/2019 DC Dining Out Survey Facts

http://slidepdf.com/reader/full/dc-dining-out-survey-facts 1/1

 2011 LIVINGSOCIAL

DINING OUT SURVEY

Nation’sHottestDiningSceneDCranksitselfasthe6

thbestdiningsceneinthe

country

DiningOutFrequencyAverageMealsEatenOutPerWeek

#

Meals

Local

(rank)National

TotalMealsEaten

OutPerWeek4.97 8 4.78

Breakfast/Brunch .78 13 .836

Lunch(CarryOut) 1.70 6 1.52

Lunch(SitDown) 1.04 9 1.04

Dinner 1.45 9 1.38

Top5CuisinesMostCommonly

EatenWhenDiningOut

Rank Local Rank National

#1 Chinese #1 Italian

#2 Italian #2 Mexican

#3 Pizza #3 Chinese#4 Mexican #4 Pizza

#5 Seafood #5 Steakhouse

Top5NewTypesofCuisineTriedWhenDiningOut

Rank Local Rank National

#1 Thai #1 Thai

#2 Italian #2 Italian

#3 Chinese #3 Mexican

#4 Seafood #4 Chinese

#5 Greek/Medit #5 Seafood

Self-DescribedEatingHabits

Description Local

Local

(rank)National

MeatLover 38% 20 45%

Experimental 39% 3 35%

Foodie 22% 13 25%

SweetTooth 26% 3 21%

FastFoodJunkie 21% 7 19%

HealthNut 20% 4 18%

Locavore 10% 11 11%

Vegetarian/Vegan 8% 1 5%FoodTrucker 3% 13 4%

ThreeHottestWashingtonDCLivingSocialRestaurantDeals

  Sweetgreen(Café),10/18/10,10,339voucherssold

  BrasserieBeck(Belgian),2/8/11,9,913voucherssold

  Kushi(Japanese/Sushi),8/15/11,9,803voucherssold

WASHINGTON,D.C. VoteVegetarian–SurveyFindsD.C.tobeTopVegetarianU.S.City 

AdditionalFacts

  D.C.’spreferenceofvegetarianandveganrestaurantsranks#1inU.S.

  AlsoranksnumberoneforEthiopianfoodamongU.S.cities

  Theyareleastlikelytosaytheyaremeatlovers

TopNationalResults  CarnivoreNation?NearlyhalfofAmericans(45%)describethemselvesas“meatlovers”  Only18%describethemselvesas“healthnuts”and5%as“vegetarian/vegan”  TheaverageAmericaneatsaboutfivemealsperweekatrestaurants  Thaiisthenumberone“new”cuisinedinersaretrying. 

 

Methodology:Thisstudyofconsumersinthetop20mediamarkets(DMAs)wasconductedbyMandalaResearch,LLCviaan

onlinesurveyamongconsumers18+whohavemadeapurchaseonlinewithinthepastsixmonthsorare“verylikely”tomake

apurchaseonlinewithinthenext6months.