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National Environmental Education Foundation

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Statement of Purpose

We provide knowledge to trusted professionals who, with their credibility, amplify messages to

national audiences to solve everyday environmental problems. Together, we generate

lasting positive change.

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Reaching the Public

Collaborate with other

nonprofit organizations to

leverage resources for

maximum impact

Obtain endorsements from

professional associations

respected by our trusted

professionals

Facilitate public-private

partnerships

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Keys to Success

Government

Nonprofits

Corporations

ProfessionalAssociations

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Audience Reach

More than 165,000 individuals visited the suite of Classroom Earth

websites in 2011; many of these visitors are teachers who use

Classroom Earth materials to educate dozens of students.

Since Earth Gauge launched in 2005, the program has grown to 215

weathercasters in 2011, with a presence in 117 cities and 46 of the top

50 media markets, covering 230 million viewers.

In September 2011, over 170,000 volunteers participated at nearly

2,100 public land sites spread across the 50 states, Washington, DC

and the US territories, providing an estimated $18 million in

contributed services.

The 50 Nature Champions trained in 2011 are each charged with

training an additional 40 pediatric health care providers for a total

of 2,000, who will in turn reach tens of thousands

of families and children within two years.

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Advance the ability of K-12 teachers to work across disciplines, equipping students to contribute to environmental solutions.

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Advance the environmental and climate knowledge of broadcast meteorologists in order to increase the public’s knowledge so they can

make environmentally informed decisions.

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Increase the capacity of public lands stewards to engage local communities to help care for our

public lands.

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The nation’s largest volunteer effort to improve America’s public lands

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Advance environmental knowledge among health professionals to improve the public's

health with a special emphasis on children and underserved populations.

15All US EPA Regions are represented by

Pediatric Asthma Faculty Champions.

Building on Success – A New Vision for 2022

We believe in the power of education to enable people to make choices that can improve the quality of their lives and the health of our planet.

By 2022, 300 million Americans actively use environmental knowledge to ensure the well-being of the earth and its people.

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BHAG – Big Hairy Audacious Goal

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Trusted Professionals, Partnerships, Leverage and Credible Source = Success

Current Measurement Tools• Surveys

– On-line and by phone to trusted professionals

• Evaluation Forms

– pre and post tests (trainings, workshops, events)

– Trainers and audience

• Outside Evaluators

– Surveys (on-line, phone, in-person)

– Evaluation forms (trainings, workshops, content)

– Immediate data, 3 months, 6 months and 1 year

• Google Analytics

– neefusa.org plus 5 program websites18

Measuring Impact- BHAG

• Through evaluation tools we can measure:

– Organizational performance, reach and impact vs. specific program performance

– Effectiveness of strategic alliances (partnerships) that multiply our reach and impact

– Effectiveness of selected trusted professionals/leaders in educating their audiences

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Measuring the BHAG

• How do we measure:

– The baseline environmental knowledge as the starting point to reach 300 million Americans?

– How to "count” 300 million Americans as actively using environmental knowledge and what is the definition of “actively using”?

– Individual behavior change based on increased environmental knowledge

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Measuring Individual Knowledge and Engagement

• Do environmental professionals state clearly how EE influenced them?

• Do people listen to Earth Gauge tips? Do they use them? How do we know?

• Do students go on to be good environmental stewards when taught about the environment? Do they become involved in local environmental issues in their communities? Do they pursue environmental careers?

• Do healthcare providers include environmental factors in their diagnosis? Do families report children are healthier after some time in nature?

• Do people return to public lands more than once on their own after experiencing an NPLD event?

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22Updated February 13, 2012