Predictive Analytics and data-driven intelligence are the keys to unlockingthe insight and value of data.

Think of the competitive advantages

90%of the worlds data

was created in the last2 years.

Only

12% of companies use data-driven

intelligence while 88% of companies put up with inefficiencies and lost

opportunities.*

Yet ...

1 in 4 businesses are paying

slower higher delinquency rates mean

you wait to get paid.

D&Bs Total Loss Predictor is the most reliable predictor of extreme business risk that helps you see whats not always obvious so you can make the most informed decisions.

Youre making decisions today.Seeing what you need to see today andinto the future is critical. You need a multi-dimensional view of the businesses you deal with.

D&Bs new Viability Rating offers the most comprehensive assessment of the current and future health of a business.

3 Best Practicesto turn Big Data into Big Insight

With a

23%improvement

D&Bs New Viability Rating

1Leveraging your own company

data for the most competitive

insights.

2Create a

complete view of your customers.

3A disciplined

approach around testing and

learning is a key ingredient.

For more ways you can getthe insight you need from your data,visit dnb.com/bigdata*Assessing Your Customer Intelligence Quotient, Forrester, Inc., 2012.

Getting your data to talk is easy with D&B.PREDICTIVE ANALYTICS help you protect your business.

in identifying customers likely to pay slow, D&Bs Delinquency Predictor can help you increase approval rates, reduce bad debt, and improve DSO (Days Sales Outstanding) for better cash flow management.

On average,

fraud impacts

15%of a companystotal annual revenue.

In this economy, you cant afford to lose business. What if you could predict which accounts will not pay before you do business with them?

Emerging sources of data can makeyour transactional data richer than ever.

Viability Score:

High Level Score

5

Portfolio Comparison:

Detailed Score

7

Data Depth Indicator:

Score Qualified

C

Company Profile:

Score Qualifier

J

Dun & Bradstreet, Inc. 2013. All rights reserved.

DA

TA D

EPTH

COMPANY PROFILE

VIAB

ILITY

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HOWBig Data Big InsightBecomes