DB Call-A-Bike meets Foursquare
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I found this idea concept from 2011 that was never executed so thought I'd share it with you instead of gathering digital dust.
Transcript of DB Call-A-Bike meets Foursquare
DB Call-A-Bike
Premise
• With the advent of the DB Call A Bike iPhone App, bikes with GPS and a sensible flat rate price for the service, renting a bike never was easier or cooler. Collaborative consumption is the new trend. Owning and riding a Fixie looks lame and conspicuous.
• Spread awareness to younger demography; DB is easy, cool, cheap and FUN and available NOW in your city.
Idea
• Let the world know just how easy and cool DB Call A Bike is by launching a competition where city borough residents fight it out against each other Foursquare-style using and validating the service.
!
• Four teams compete against each other in a game of Foursquare with the goal of having the most DB Call A Bikes in their square (borough) on a given day within a set timeframe (start/goal).
Execution v1
• A Flashmob game, community/grassroots style, no active DB involvement with independent self-regulating organization
• Live streaming/comments/moderation in all Internet channels (custom website/FB/twitter/ustream/YouTube etc)
• Have video crew film preparations, execution and aftermath.
Execution V2• An official DB competition.
• Have DB sponsor any and everyone who signs up for the competition with a one day version of the flat rate offer. Any time/costs when exceeding X minutes rented are signed over to the competition (instead of invoicing).
• Have prize for winning side; Part support for charitable related cause chosen by winner + individual prizes like free subscription for X months for winners/participants.
• Independent jury and, live streaming/comments/moderation in all Internet channels (custom website/FB/twitter/ustream/YouTube etc)
• Have pro video crew film preparations, execution and aftermath.
Optional• Partner with Foursquare (the company) and/or Facebook Places
for promo and have the users/renters check in on the bike simultaneously.
• “Mayor of bike #4657” “Tip left here: #4682 has sloppy suspension, malfunctioning lighting”. “+3 points! You have checked in on #4556 5 times”“Your friends recommend #4702”
• Extra custom badges e.g. “Eco-King”, “Speed King”, “Bike Thief”, etc.
• Etc. Enabling further distribution in other networks / cross posting and WOM.
Examples, Cologne
•
