BUSINESS PROPOSAL PLANSURVEY PROJECT REPORT PRESENTED

BY :-

DICLARATION

This market survey project report is the sole proprietary property of “Brand Guru Consultancy “and the survey has been done for “Snack Food Sales in North India” for “Dazzle Foods Pvt Ltd “,Indore,

The report is prepared on basis of various information's and survey conducted in the North India Market among the consumers ,distributors ,retailers ,super markets ,sales personnel and others. Information collected from Nielsen data , Census 2011 , Encyclopedia ,Internet , Google Search ,various Books . The aim of this survey is to Launch Dazzle brand products in North India and the on basis of this data “Dazzle “can make their strategy for Launching.

COLLABORATION

Dazzle Food Pvt Ltd

Indore based company Is

manufacturing Snacks Food

and is interested to enter in

North Indian market.

DAZZLE

Brand Guru Consultancy

Ahmedabad based organization

engaged in Sales, Marketing

and Brand Consultancy of

FMCG products to help

“Dazzle” launch their brand in

North India.

DAZZLE FOOD – THE MARKET LEADER

Innovation , Passion ,excellence and Caring….

NORTH INDIA

NORTH INDIA

Located in the upper part of India in the foothills of the Himalayas, the northern region of India is enriched with different cultures, religions, marvelous monuments, immense wildlife parks and sanctuaries, holy rivers, majestic Himalayas, and diversified climate conditions. The whole of north India borders countries like Pakistan, China, Nepal and Bhutan from northwest to northeast. Geographically north India has great diversity. The towering majesty of the Himalayas, the breathtaking mountainous beauty of Himachal Pradesh and Kashmir, the agriculturally rich plains of Punjab, Haryana and the Ganga basin of Uttar Pradesh that has nurtured many ancient civilisations form an incredibly rich visual extravaganza. This rich cultural tapestry is woven with brilliant strands of many hues-dance, music, food, costumes, languages, customs, festivals -a variety staggering in its appeal. The origin of sacred river Ganga, Yamuna and sources of many other important rivers are in northern India.

NORTH INDIA - THE HERITAGE

TOURIST SPOT HISTORICAL PLACE

INFORMATION ABOUT NORTH INDIA :

POPULATION : 50 Crore – 43% growth in 2011 Census, 41% population contribute in the country

Males 58 % & Females 42%

Rural 57.4% & Urban 42.6%

AREA : 627090 sq mtr ( 1624160 km)

STATE’S : RAJASTHAN ,HP ,UP ,NCR ,UTTARAKHAND ,HARYANA ,PUNJAB,J&K

MAJOR CITIES : DELHI,KANPUR,LUCKNOW,JAIPUR,CHANDIGARH, VARANASI, AMRITSAR, AGRA,LUDHIANA,NOIDA,FARIDABAD,GURGAON,UDAIPUR,JODHPUR,SRINAGAR,DEHRADUN,SHIMLA,

OTHER INFORMATION

CASTISM : Majority – Hindu, Punjabi, Jath, Marwadi, Muslim

LANGUAGE : Hindi, Urdu,Punjabi,Marwadi,Kashmiri

TOURIST SPOTS :

Delhi, Agra, Haridwar, Vanarasi, Kashmir, Jaipur,Shimla,Golde

n Temple

MAJOR FESTIVALS : Diwali, Janmashthami, Dashera, Makar

Sankranti, Vaishakhi

STAPLE FOOD :Rice, Chapatti, Daal, Subji, etc

AGRICULTURAL PRODUCTS : Rice , Wheat , Bajra , Jowar

, Maize,Gram.

INDUSTRIES : Textile,Oil, Soap, Automobiles, Pharmaceuticals

( North India contributes 33% )

EXPORT OPPORTUNITY

Export : Following products are in great demand :

Pharma, spices, oil, agriculture commodity, fruit

pulp, pulses, fruits & vegetables, automobile

parts, etc

North India contributes 41% to the Indian exports.

PER CAPITA INCOME

North India Per Capita Income 84,333.

Per Capita Domestic Expenditure 49%

Literacy 59%

ECONOMY OVERVIEW

North India is very Rich in Natural and well as Industrial Sector. Economy is based on Agriculture and on Industries. Life style of common man day by day is changing , due to the more disposable income come for the IT and Real Estate Sector the life style of this Zone is entirely change , we can see lot of people shopping from the malls.

Due to this changing scenario there are lot of opportunities of the Snacks Foods FMCG items e.g. –packed Potato Chips ,Namkeen ,Fruit Drinks and lot of others..Day by day market of packed items are increasing so that as company point of view this may be one of the best market for the entire range of product.

SNACKS FOOD MARKET

The overall size of the snack food market is estimated at Rs 45 to Rs 50 billion. The market is reported to be growing at 7 to 8 % annually. Potato chips is estimated to constitute nearly 85% of India’s total salty snack food market of about Rs 2,500 crore. In the Rs 19 billion branded(organized )snacks market, constituting over 40% of the market by value, Frito-Lay is estimated to command a market share of 45%, followed by Haldiram at 27% and ITC at 16%. The branded snacks market accounted for 16% by value and 12% by volume sales in 2007. According to a projection by Euromonitor International, the branded snacks market would reach a value of Rs 35 billion by 2012.

The organized snacks category is sub-divided into the traditional segment (bhujia, chanachur and the like), Western segment (potato chips, cheese balls etc.) and the newly established finger snacks segment, which is an adaptation of traditional offerings in the western format.

The leading brands in the market are Lays, Bennie’s, Uncle Chips, Ruffles, Bingos , Parles , Haldirams and others.

MARKET STRATEGY

North India having potential market for FMCG companies and as per Nielsen Data total outlet can be targeted as follows:

A-Grade Outlets : 18000 B-Grade Outlets : 36000 C-Grade Outlets ; 1,32,000 No. of Distributors can be made 300 - 400.

In Chips ,Koore Kure ,Namkeen , we can provide @ 8% to the Distributors and other products we can provide @ 10%.

We can provide Van Subsidy and Sales Man Subsidy to the Distributors in Major Town to engage good and reputed Distributors in our network.

We can provide Trade Scheme , Diwali Bumper, “Combo Pack Offer” (adding with other products can also promote the Brand)

MAJOR INSTITUTIONS

Reliance Fresh

Big Bazaar

D Mart

Wal Mart

Spencers

More

Vishal Mega-mart

Major Hotels

Major Hospitals

Educational Institutions

Big Corporate

“ It’s better to be first, then better to be better.”

MANPOWER COST

SL.

NO

Designation Post Monthly

Package

Expense

TA/DA

Total Total

Monthly

Cost

1 RSM 1 Rs 30 th Rs 20 th Rs 50 th Rs 50 th

2 ASM 5 Rs 15 th Rs 10 th Rs 25 th Rs 1.25 Lac

3 Sales Officer 8 Rs 9 th Rs 6 th Rs 15 th Rs 1.20 Lac

4 Sales Rep’s 20 Rs 5 th Rs 4 th Rs 9 th Rs 1.80 Lac

5 Sales Co-ord 1 Rs 10 th -- -- Rs 10 th

6 Total Cost Rs 4.85 Lac

NORTH INDIA SALES PLAN

SL.

NO

Products 1st Qut 2nd Qut 3rd Qut 4th Qut Total

1 Potato

Chips

Rs 67.50

Lac

Rs 74.25

Lac

Rs 81.67

Lac

Rs 89.84

Lac

Rs 3.13 Cr

2 Extruded Rs 52.50

Lac

Rs 57.75

Lac

Rs 63.52

Lac

Rs 69.87

Lac

Rs 2.43 Cr

3 Namkeen Rs 15 Lac Rs 16.50

Lac

Rs 18.15

Lac

Rs 19.96

Lac

Rs 69.61 Lac

4 Puff & Ring Rs 15 Lac Rs 16.50

Lac

Rs 18.15

Lac

Rs 19.96

Lac

Rs 69.61 Lac

5 Total Rs 1.50 Cr Rs 1.65 Cr Rs 1.81

Cr

Rs 1.99

CrRs 6.95

Crore

COST CALCULATION

1 MONTHLY COST Rs 5 Lac

2 YEARLY COST Rs 60 Lac

3 YEARLY SALES Rs 6.95 Cr

4 PERCENTAGE OF THE

COST

@ 8.5 %

Brand Guru is a professionally managed firm specialized in Brand ,Sales & Marketing Consultancy ,Trading and Marketing of FMCG Products, Snacks Food ,Personal Hygienic products. And Health care products.

Based at Ahmedabad, the firm operates all over India and a very strong presence in the International Markets in all parts of the World.

In the present day fierce competitive world, Brand Guru provides cutting-edge advantage to manufacturers in effectively marketing their products.

VISION

To achieve a dominant position in the industry with a

strong focus on high quality delivery and innovation to

add value to our principals and their customers.

OBJECTIVES

We are totally committed not just to market the

products but SUCCESS of our Principals. By observing

good ethics of business and of course all the statutory

aspects comprehensively, we strive to be the best Sales

& Marketing company in India & International Market

MISSION

To help manufacturers of various products in effectively mass marketing their products and cultivate excellent brand image for their products.

To provide high quality management consultancy services to manufacturers and help them in writing their SUCCESS story. To reach good quality products to consumers and to ensure that they get the best value for money for the products.

To conduct the business on very sound management principles, without violating any government guidelines and in very fair and transparent manner rich with ethics.

To help the manufacturers, to place their products in all outlets even from micro markets to major modern centers depend upon their products.

AREAS OF EXPERTISE

We have dedicated team and very rich experience in marketing, distribution, logistics management, new product launch and brand cultivation.

Sales & Marketing

Devising & effectuating competitive selling programs/strategies to improve the product awareness and enhance business growth.

Reviewing and interpreting the competition (through in-depth analysis of market information) to finalize the marketing strategy and ensure profitable growth.

Launching / introducing new products as a part of marketing development effort.

Tracking competitors’ moves & devising strategies for the same.

Business Development

Developing new clients by comparative study of market

variable such as cost and providing them with superior

service.

Conducting market research to analyze and assess

market potential, tracking competitor activities for

providing valuable inputs to fine-tune selling &

marketing strategies.

Identifying key/institutional accounts and strategically

secure profitable business.

Channel Management

Enabling business growth by developing and managing a network of Channel Partners.

Commissioning & launching new centers as per company standards and monitoring operations.

Guiding and training partners to accomplish set revenue and business targets.

Identifying and networking with financially strong and reliable dealers/distributors/channel partners, resulting in deeper market penetration.

Team Management

Recruiting, mentoring, training and development

of the field functionaries to ensure the sales and

operational efficiency.

Creating and sustaining a dynamic environment,

imparting training to team members that fosters

development opportunities and motivates high

performance amongst team members.

Cutting Edge We have a very wide network of financially disciplined and sound

C&F Agents, Super Stockiest, Stockiest and Wholesale Agents spread across the country. Since the distribution channel partners are appointed by firm. It is very easy for us to launch any product across the country at the shortest possible time.

More importantly, scouting for financially disciplined distribution channel partners and formalizing their appointments can be avoided and a great amount of time and energy can be saved for the principal. This is a cutting edge advantage for our principal.

All information pertaining to sales, stock position, movement of stocks, details of key outlets (sales), details of sales through modern trade outlets, institutional sales will be furnished by our field force day to day basis.

Since Brand Guru provides totally dedicated field staff for every principal, to ensure proper marketing of their products, growth development and brand image cultivation. This will certainly give cutting edge advantage to our principals.

MANAGEMENT PHILOSOPHY

RESULT

APPLICATION

EXPERIENCE

KNOWLEDGE

BRAND PROMOTION

Brand Promotion: We can promote the Brand with

different promotional activities like Proper

Launching, In-Shop Campaigning, Door-to-Door, Road

Show, Attend in different Exhibitions, Campaigning in

different Corporate House ,etc with Sales Promoters

where we can Display the Products, Sampling ,Sales &

Demonstration with Hand Bill, Canopy, T-shirt, Cap, etc

are required to promote the brand.

“The value of a brand…..”

STATISTICS ( MIS ) ANALYSIS

0

1

2

3

4

5

6

PRODUCT SALES BRAND MARKET

COMPARISION CHART

HIGH MEDIUM LOW

ORGANIZATION STRUCTURE

DAZZLE FOOD

SALES & MARKETING

DISTRIBUTORS

&

SUPER STOCKIST

RETAILARS

BRAND GURU

DISRTIBUTOR NETWORK

Distribution Network: Depending on products

category, per capita income, culture, socio-economic

growth, population, etc we can appoint distributors /

super stockist, etc. Also we should follow that minimum

retailers should cover at least 300 outlets (A/B/C) i.e.

50/60 outlets per bit/one day coverage plan should be

followed by the distributors and if we are appointing any

Super Stockist they should cover 100 /150 km

surrounding area for better distribution with economical

cost , C&F may be appointed state wise to avoid ‘C’

from, better investment, stock holding, inventory

management, etc to ensure the availability of proper

stock.

DISTRIBUTOR PROFILE

For the placement of our product in the market through our channel partners , we have following criteria to appoint a Distributes :

Distributors should be of Big FMGC company like P & G, Marico, Hindustan Unilever, Parle ,Britannia, Cadbury those whose are having infrastructure to cater market properly.

Good Financial Status & Wide Godown Space.

Should have delivery system e.g. –Auto, Van etc. .

Good Market Image in terms of Prompt Service.

Good Sales Person for Marketing the Brand .

PRODUCT LAUNCHING

Proper Launching of the product is very important to create Brand awareness and make a good turnover . We can arrange for Decorated Vans along with product Cut-Outs and hire Man Power wearing T-Shirt & Caps, with Banners, P.O.P Materials and Gift item like Pens, Wall Clocks, Small Writing Pads, etc. This will help to make an easy entry and Proper Placement of the product into the market. We can also provide Window Display to A-grade Counters for proper Visibility of the product among the Customers, we can also arrange In-Shop Campaigning for Promoting the Brand with Hand-Bills, Sampling, etc to boost up Retailers & Distributors moral support.

5 P’S OF MARKETING FUNDA

PRODUCT

PACKING

PRICEPROMOTION

PLACEMENT

OUR PHILOSOPHY

We Believe in Making Relationship Forever....Hard Work & Honesty is our Motto....Brand & Team Building is Our Passion.....

Innovating Brand for tomorrow……Thanks & Best Regards,

BRAND SALES MARKETING