Day1 ad stream_1515_colour_the_world_eurorscg

Colour the world -Creating a idea worth spreading

@russlidstoneCEO Euro RSCG London 8th June 2011

Digital

PR

Search

Social

Channel strategy

Advertising

HO

PE

SF

EA

RS

Inspiration is excitingResult is very positive

Decision to

decorate

The process is daunting with a number of areas of apprehension

The journey to utopia

“A pinhead disco”

TOspiritual renewal

FROM a lick of paint

Colour as change (my home)

Colour as optimism (our world)

Colour as urban regeneration (our communities)

Colour can do good in the world

Regenerative power of colour

Brand is a verbnot a noun

Regeneration events

Engagement

DocumentariesPRPrint and digital

Film

Microsite Blog

Brand is a verb

Observations – an idea worth spreading

►Entertaining + useful = WORTH



►Content, content, content (Adam Berg, Jonsi, documentaries…)




►Old principles hold firm - 'competitive, relevant, true’




►Old principles hold firm - 'competitive, relevant, true'

►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast’)





►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast')

►Research, plan and optimise





►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast')

►Research, plan and optimise

►A bloody good idea!

"An expert is a man who has stopped thinking”

Frank Lloyd Wright

@eurorscglondon

Day1 ad stream_1515_colour_the_world_eurorscg

Education

Transcript of Day1 ad stream_1515_colour_the_world_eurorscg