Baby’s Day OutEntrepreneurship Business Model

BUSINESS MODEL

CUSTOMER SEGMENTS

Full time working couples

• Full time regularclient base willensure stability inthe business

Part time working couples

• Constitute around 20% of the revenues.

VALUE PROPOSITIONS

• Rising inflation makes more families rely on two earning members. This increases the demand for child care.

Needs

• Quality of existing daycares centres is notgood.

• Safety of kids is at stake.

The problem we solve

• Crèche, play area, health check up, basic learning activities, food and nutrition

Bundle of services

VALUES OFFERED

› Providing convenience to parents through tie ups with

companies

› Companies provide rental space and we offer services at

subsidised rates to its employees

› Parents can ask for the child’s photo or talk to them on video

chat anytime they wish.

DISTRIBUTION CHANNELS

Channel Distribution is the provision of goods and services to consumers.

• OWNED CENTRESDIRECT

• WEB SERVICE

• PROMOTIONINDIRECT

PROMOTION

PRINT MEDIA

RADIO/ADS

SOCIAL MEDIA

COST EFFECTIVENESS

› Social Media is the most cost effective while Print media is the most pricey option.

INTEGRATION WITH CUSTOMER ROUTINES

Connect with your audiences in places where they live, work orplay.1.Flyers at beauty salons, gyms and fitness centres that cater towomen of childbearing age, gyms and fitness centres2.Radio Advertisements during the peak traffichours(Morning,evening)

CUSTOMER RELATIONSHIP

Customer’s Expectations

Once parents have enrolled their child, a child care center may

make the mistake of thinking their marketing effort is done. It is

not; you as a child care provider must nurture the relationship

with the customer by engaging parents in a variety of ways.

DEDICATED PERSONAL

ASSISTANCE

Hosting Events

Establish Expertise

Up-sell Programs

Cross-sell Products

Parent Engagement

KEY RESOURCES

Location

Approval from authorities

Basic Infrastructure

IT infrastructure

Security

KEY RESOURCES DEPENDANCE

Distribution Channel The key resources like Location are crucial to our distribution channel to be

effective

Customer Relationship The key resources like basic infrastructure and the IT setup are crucial cog

in the wheel called customer relationship

Revenue Stream The revenue stream depends on Customer service that consists of basic

infrastructure and the IT setup apart from the safety measures.

P.R.O.F.I.T.

› Physical Resources

› Reputational Resources

› Operational Resources

› Financial Resources

› Intellectual Resources

› Technological Resources

KEY ACTIVITIES

Website development and maintenance

Promotional activities

Hiring qualified staff

Safety provisioning

Providing In -house Doctor

KEY PARTNERSHIPS

With toy stores like Fisherprice, kiddieline

With Book stores

With Retailers of baby products

With Recreational places

With schools

With companies

REVENUE STREAMS

Baby

monitoring

Children’s

parties

Nanny

delivery

Videography &

album makingBaby products

Sales

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

MAJOR ADD-ONS

Personalized baby monitoring and

care

1000-3000/-

Children’s theme parties 8000-10000/-

Nanny delivery 900-1200/-

Videography & album-making 5000-8000/-

Baby products (depends on the brand)

Casual pay for play varies

Paediatric services/child medication 500-800/-

PROPOSED INITIATIVES

Day care centres in offices

Healthy food range for babies

Baby boutique

Dance studio

› Value for which our customers are really willing to pay

- Value added services to have a safe and trouble free environment for their children

- The environment also encourages personal development of the children in sports, academics etc.

› Currently paying for

- Expensive services provided in a dingy closed spaces in cities by semi-skilled people with no experiencing in child care.

- Just taking care of the children throughout the day

› Current Mode of payment

-Cash every month for which the parent has to come to the office

› Preferred mode of payment

- Through credit card from the comfort of their homes

50%

10%

10%

20%

10%Baby monitoring

children's theme parties

nanny delivery

videography & album-making

paediatric services

REVENUE STREAMS

BREAKUP

COST STRUCTURE

› OTHER EXPENSES(per month in Rs.)

› Payroll

› 200000

› Advertising

› 20000

› Food

› 18000

› Travel

› 9000

› Facility Repair

› 35000

› Utilities

› 10000

› Phone

› 6000

› Total Expense

› 298000

› OTHER EXPENSES(per month in Rs.)

› Payroll

› 200000

› Advertising

› 20000

› Food

› 18000

› Travel

› 9000

› Facility Repair

› 35000

› Utilities

› 10000

› Phone

› 6000

› Total Expense

› 298000

START-UP EXPENSES (in Rs)

Legal 60000

Stationery 15000

Brochures 30000

Insurance 90000

Rent 425000

Playground

Equipment

200000

Playground Prep 40000

Playground

Fence

100000

Furnishings 350000

Toys 150000

Total Start-up

Expenses

1460000

OTHER EXPENSES(per month in Rs.)

Payroll 200000

Advertising 20000

Food 18000

Travel 9000

Facility Repair 35000

Utilities 10000

Phone 6000

Total Expense 298000

› Initially around 10 qualified teachers and a support staff of

around 12 people.

› The teachers= 12-15k monthly and the support staff= 5k.

› The initial building will be a sort of a test market .

› Expansion by acquiring/leasing multiple buildings.

› Most important costs inherent in the model

- Real estate rent ( you have taken care of it by opting for smaller buildings)

- Toys, playground - fixed cost- Staff costs

› Key resources

-IT Infrastructure & Security

-Real Estate rent ( it has to be near the residential areas and not away in the suburbs and hence the rent would be expensive)

› Key activities

-Website development, promotion & advertising

- Staff salaries- Activities and care for very young children less than 2 year

› Fixed cost or Variable Costs

- Initially Fixed costs. Then Variable costs .

Group 9’s Members

Taranpreet

Ankit

Priyanka Stuti

Nayana