Day 8.1 whitefaculty.washington.edu/jwhelan/Documents/Slide PDFs/Day 8.1.pdfjokes • punctuation...
Transcript of Day 8.1 whitefaculty.washington.edu/jwhelan/Documents/Slide PDFs/Day 8.1.pdfjokes • punctuation...
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class #8•return quiz 3
• clip of the day
• jokes
• punctuation
• coursepack: persuasive requests & dr. reed
• business plan video
clip of the day
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The Power of Introverts, Susan Cain
quiz 3 next tuesday
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information interview
jokes
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problem pairs
lie/lay
lie lying, lay, lain !!lay laying, laid, laid
sit sitting, sat, sat !!set setting, set, set
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fewer/less
principal/principle
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nauseous/nauseated
affect/effect
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comprise/compose
rhetorical considerations
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more on the commonplace
jh, chapter 11
the commonplace
a verbal tactic that leans heavily on the ethos dimension of your argument--
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it works with the “pre-existing consensus.”
ideas codified in proverbs or adages that everybody accepts without question
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early birds get the worm, freedom isn’t free, etc.
uses catchphrases and buzz words that play to basic value assumptions of your audience
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they’re ideas nobody would even think to challenge
but nothing in our real-world experience of it is unambiguously true, not even commonplaces . . .
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so for every commonplace truth, you can find its opposite . . .
look before you leap
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but
he who hesitates is lost
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you’re never too old to learn
but
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you can’t teach an old dog new tricks
don’t judge a book by its cover
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but
clothes make the man
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out of sight out of mind
but
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absence makes the heart grow fonder
(you get the idea)
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arguments are often won by whoever most skillfully deploys the most robust commonplaces
if in an argument someone hits you with a commonplace, hit back with your own
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(prove your cliches are better)
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dr. reed
business plan
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