Taaldag 2013 Taal & Gedrag (Workshop: So you think you can change) - johan de veer
Day 2, workshop 6, Johan Oomen
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Transcript of Day 2, workshop 6, Johan Oomen
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Johan Oomen Netherlands Institute for Sound and [email protected]
Leveraging community enthusiasm! – two examples
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‘On demand’ digital archive
‘Social tagging/rating’
‘Collaborative storytelling’
Enriching the ‘Online’ museum experience
Enriching the ‘Offline’ museum visit
Distributed research
Online marketplace
Many kinds of community involvement
Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009
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Organisationalcentered
Communitycentered
Flickr Commons
Reliwiki
Museumn8
Rijksmuseum widget
Haagse zoekplaatjes
Waisda
Ikweetwatditis.nl
ANP Historisch Archief
Brooklyn museum Facebook
LIFE/ Google
Haaleenstukje museuminhuis.nl
WikilovesArt
ArtBabble
Linkedin – Erfgoed 2.0
My Brighton and Hove
Geheugen van oost
‘Non-professional’
WebBiographies
MyHeritage
Musemo
Glasmuseum
Tate Modern
Narb.me
Beeldbank RHC Limburg
ED*IT
Tank U
Archief 2.0.ning.com
British Archives Wiki
Verhalenarchief
‘Professional’
Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009
Open Images
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Flickr Commons
Reliwiki
Museumn8
Rijksmuseum widget
Haagse zoekplaatjes
Ikweetwatditis.nl
ANP Historisch Archief
Brooklyn museum Facebook
LIFE/ Google
Haaleenstukje museuminhuis.nl
WikilovesArt
Linkedin – Erfgoed 2.0
My Brighton and Hove
Geheugen van oost
WebBiographies
MyHeritage
Musemo
Glasmuseum
Tate Modern
Narb.me
Beeldbank RHC Limburg
ED*IT
Tank U
Archief 2.0.ning.com
British Archives Wiki
Verhalenarchief
Profeesional
Amateur Professional
Enthusiast
Fans
Passerngers by
Show on own site
Syndication Supplier/customer using external plaform
Coordniation with platform
No institutional link
Colaboration within the
heritage domain
‘Professional’
Communitycentered
‘amateur / lay person’
Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009
Waisda Open Images
ArtBabble
Organisationalcentered
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5 rules for museum content• 1. Discoverable – it is where I am and where I
look for it.
• 2. Meaningful – I can understand it.
• 3. Responsive – to my interests, moods, location.
• 4. Useable/Shareable – I can pass it on and share.
• 5. Available in all three locations – online, onsite and offsite.
Source: Seb Chan, Head of Digital, Social & Emerging Technologies at the Powehouse Museum in Syndeyhttp://www.powerhousemuseum.com/dmsblog/index.php/2009/10/29/five-rules-for-museum-content-via-
amsterdam/
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1. Open Images
Open media platform for online access to audiovisual archive material, available for free (creative) reuse.
Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions).
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Objectives
• Public outreach by embracing new technologies and ‘participatory culture’
• Contextualization by interlinking with other platforms
• Exploring new services and business models
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Open-open-open• Open source media platform (MMBase)• Use of and open video codec (Ogg
Theora)• Use of the HTML5 <video> tag• Use of an open API (OAI-PMH, Atom
feeds)
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Allowing (creative) reuse
• CC-BY-SA as preferred license• 3,000 items from our ‘own’ collection• ‘Internet quality’
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21/09/0925
New technlogies
2. Video Labeling Game
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• Time-related metadata (inter-video search)
• Social tagging (bridging the semantic gap)• STEVE.museum presentation DISH day 1• 160k people are volunteering in CH in the
Netherlands
• Interaction between the archive /broadcaster and the public
Added value
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• Netherlands Institute for Sound and Vision (project management, content, research)
• KRO (concept, content, PR)• VU (research within PrestoPRIME)• Q42 (developer)
Project partners
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• The goal of the game is consensus between players (which also works as filter)
• Fun and competition as motivation • Almost 600 hours of material / 2.400+
items
Set-up
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How does it work?Players can choose from four ‘channels’ that contain different programmes
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How does it work?
In the game channel players enter tags that decribe what they see and hear
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How does it work?Scoring:
• Basic rule – players score points when their tag exactly matches the tag entered by another player within 10 seconds• Multiple other scoring mechanisms to create various tag incentives
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ExperiencesSince the launch in May 2009:• 47.287 pageviews• 12.941 visits (3+ min online)• 568 registered players (but thousands
of anonymous players!)• 605 tagged items / 160k tags• Many matches between the thesaurus
of Sound and Vision and Dutch WordNet
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Generating a constant flow of traffic is a challenge! But recently: great boost through Farmer seeks a Wife website
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Retrieval interface
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Community involvement… some preconditions
• Culture of openness• Willingness to share• Engaged
• Invest in grassroots marketing (existing communities)
• Flexible• Query logs
• Realism (10% of the audience is active)
Based on: Handboek Communities, Erwin Blom – 2009 & De Digitale Kunstkammer, Harry van Vliet - 2009
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Conclusions (…you probably know some of this
already ;-)
• See how the rules of museum content apply to your data
• Study the dynamics of communities you would like to target
• Experiment and involve users (+ other stakeholders) from early in the process