TEFI7Tourism Education Futures Initiative

Tourism Education for Global Citizenship: Educating for Lives of Consequence

Oxford Brookes University, Oxford, UK

13-16 April 2013

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Welcome

Professor Pauline J. Sheldon, University of Hawaii, USA

Professor Daniel Fesenmaier, Temple University, USA

TEFI Co-Founders

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Welcome

Dr. Chris Cooper

Pro-Vice Chancellor and Dean, Business School, Oxford Brookes

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Welcome

Mr. Donald Sloan

Head, Oxford School of Hospitality Management, Oxford Brookes University

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Welcome

Mr. Roberto Daniele

Senior Lecturer, Oxford Brookes University and Local Program Chair

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Opening Session

TEFI7Tourism Education Futures Initiative

Dr Dianne DredgeSouthern Cross University, AUS

Dr Christian SchottVictoria University of Wellington, NZ

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Opening Session

Introduction to the TEFI

History, mission, goals

Overview of developments and activities

Conference goals, focus and the future

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History, Mission & Goals

2006 TEFI is born

Annual conferences 2007 Modul University, Vienna, Austria 2008 University of Hawaii, USA 2009 University of Lugano, Switzerland 2010 University of Deusto, San Sebastian,

Spain 2011 Temple University, Philadelphia, USA 2012 Bocconi University, Milan, Italy 2013 Oxford Brookes University, UK

Lugano

Hawaii

Stewardshipsustainability, responsibility,

• service to the community

Mutualitydiversity, inclusion,

equity, humility, collaboration

Knowledgecritical thinking, innovation,

creativity, networking

Ethicshonesty, transparency,

authenticity

Professionalismleadership, practicality,

services, relevance, timeliness,reflexivity, teamwork,

pro-activity

TEFI Values

Modul University

Values and Academic Oath

10Photos: Markus Schieder

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TEFI Vision

…leading, forward-thinking network that inspires, informs and supports tourism educators and students to passionately and courageously transform the world for the better…

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TEFI is…

Proactive

Action oriented

Future focused

Collegial

Networked

Values-based education

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TEFI is much more……

Reform is the norm in higher ed

Industrialisation of higher ed

Our connection with work

Mobilities

TEFI focuses on what is important Global citizenship Values Education Futures Lives of consequence

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The Future of Higher Education Disruptive forces

Traditional university under threat

Digital natives redefining modes of delivery & learning communities

Symbols of achievement vs accomplishment-based education

Future developments could include: De-understanding/unlearning Academic work Place, community and the student experience in a mobile world

Jobs of the future, e.g. Master of Ethical Development; Master of Free Agency, etc

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TEFI Developments & ActivitiesTEFI seeks to be the leading, forward-looking network that inspires, informs and supports tourism educators and students to passionately and courageously transform the world for the better.

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1. Learning Experiences

TEFI Values – Temple University, Modul University

Global online tourism course – Dr Janne Liburd & colleagues

Australian Tourism, Hospitality & Events Curriculum Project – Dr Dianne Dredge & colleagues

Scholarly collaborations with other organisations

Current activities Values inventory – Prof Gianna Moscardo Best practices in teaching – Prof Betsy Barber TEFFI change conferences – Mr Roberto Daniele

Learning experiences – Values Inventory

Professor Gianna Moscado, James Cook University Australia

TEFI Values Inventory Update

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TEFI Values Inventory What & Why

What & Why• Structured scale to

assess support for the TEFI value domains

• Formative evaluation– Where are students now?

• Summative Evaluation– Have activities, classes,

programs made a difference?

• Research more widely

How

Literature review

Student groups unstructured

Students structured

TEFI 2012 participants

Item pool for testing

Final Version for Use

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TEFI Values Inventory Process

Full Item Pool

Environmental attitudes

CSREthics

Professionalism Need for cognition

Authenticity of Self Diversity-

Inclusiveness

Reduce with testingMatch to Schwartz

Values

Ways to get involved:-1. Send the link out to your students2. Organise a specific version online for your students3. Organise a hard copy version to distribution to your students

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Learning Experiences – Implementing Values

Professor Betsy Barber, Temple University

Update - Implementation of TEFI Core Values in Undergraduate Curriculum

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TIMELINE

Fall 2009 - Case Study Commences

Reviewed all THM courses and decided which Core Value should be embedded into each course.

Wrote series of learning objectives for the 5 TEFI Core Values.

Learning objectives were written in progressive level of application and suggested assessment using Bloom’s Taxonomy (1956, 2007).

Core Values were integrated throughout all major and elective course, as well as from freshman through senior level.

Bachelor of Science (BS) in Tourism and Hospitality Management

PUBLISHED

Special edition of Journal of Teaching in Travel and Tourism (2011) pp. 38-75, vol. 11:1.

FALL 2009 – FALL 2012

Each Semester

Data has been collected on individual course assessment through Student Feedback Forms – student perceptions, attitudes and opinions of Core Values.

Data has been collected from external stakeholders – senior internship site supervisors – Industry opinions on students’ performance.

Comparisons are made to assess changes.

SPRING 2013 Paper accepted for presentation Apac – CHRIE, May 21-24,

2013 Macau

Values Based Education in Tourism and Hospitality Curriculum: Is it Necessary to Develop Holistic Citizenship Education?

Major Focus – Description of learning experiences in the 5 TEFI core

values. Suggested assignments are explained. Rubrics have been created for assessment of student

performance, showing how to benchmark student initial reaction – through capstone (in-depth understanding and behavior modification)

Learning Experiences –TEFI Change Conferences

Roberto Daniele, Oxford Brookes University

“The desk is a dangerous place from which to view the world” John le Carré

Inspirational gatherings for existing or aspiring change-makers;

Designed to take participants outside their day to day environment;

Meaningful time & space to exchange experiences and reflect;

From “working papers” to “walking papers”

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TEFI Change Conferences

First TEFI Change Conference proposed for May 2014

Destination: Nepal

Duration: 9-10 days

Developed in partnership with tour operator Adventure Alternative and Moving Mountains Trust

We need your input!

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TEFI Change Conferences

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TEFI Change Conferences

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TEFI Change Conferences

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TEFI Change Conferences

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2. Scholarship

Three sets of TEFI conference proceedings (starting Philadelphia)

Three special issues of JTTT

Routledge Book “The Tourism Education Futures Initiative” Eds. Darko Prebezac, Christian Schott, Pauline Sheldon

“Routledge Handbook of Tourism & Hospitality Education” Eds. David Airey, Dianne Dredge & Mike Gross

Online tourism journal (open source)

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Open Source Journal

Growth in journals unprecedented

Questions of process, quality control, timeliness, focus

Impact of tourism research is minimal

Internet is changing the way we consume knowledge

Proposal for a “liquid journal” in tourism

Prof Dan FesenmaierProf Karl Wöeber

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3. Advocacy

New Provisional TEFI chapter in India

Symposium in Brazil

This is Tourism - Dr Ana María Munar

Why Tourism? - Dr Ulli Gretzel

This is Tourism

Ana María MunarCopenhagen Business School

TOURISM EDUCATION FUTURES INSTITUTETourism Education for Global Citizenship:

Educating for Lives of ConsequenceOxford Brookes University, Oxford, England

April 13-16, 2013

http://www.thisisanthropology.org/index.cfm

the value of this idea

Name & ‘industry’ challenges

the way forward The content

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Why Tourism?

Associate Professor Ulli Gretzel

University of Woolongong, Australia

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4. Tourism Education Futures

This conference is the start of the future!

Engage intellectually and pragmatically

Ask yourself “What can I do?”

Talk to others

Day 3 Reflections, consolidation & actions Wrap up & way forward sessions

Call to Action…

Capture those inspiring thoughts & ideas for final day discussions

Four areas of focus• Learning experiences• Scholarship• Advocacy for tourism education• Tourism futures

A challenge to everyone…

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Thank you…

Coffee Break 11:00-11.30

www.tourismeducationfutures.org