Social MediaStrategy

SimulationGame

Social Media and Nonprofits: Two-Day Intensive Workshop

Objectives

• To experience a strategybrainstorming session thatmaps out objectives,audience, tactical approachesand tools

• To generate specificquestions about the tools youwant to ask during day 2sessions

We Are Media Project:The Social Media Starter Kit forNonprofits

Visit the WeAreMedia wiki for additionalresources and to connect with othernonprofit social media practitioners viahttp://www.wearemedia.org

Funded by the Surdna Foundation

Source: littleoslo.com - Blogpoly

The Social Media

Game

Remix History

http://socialmedia.wikispaces.com/Social+media+game

David Wilcox

http://internet-fundraising.wikispaces.com/

Photo by Preetam Rai

Added “Situations” and Point System

Source: littleoslo.com - Blogpoly

Social Media GameAloha Remix!

The Keep Bucharest Clean NGO islaunching a campaign to educatepeople to keep the city clean.

They want to keep people fromspitting, throwing trash, or notcleaning up after their dogs.

They want to incorporate a socialmedia strategy to raiseawareness and spread the word.

Source: littleoslo.com - Blogpoly

Let’s Play!

You are the marketing team for a museum thatshowcases art in different media featuringbridges in SF. You offer workshops and have ayouth program.

The museum needs to increase registrations forworkshops, attendance at exhibitions, youngprofessionals memberships, and awareness oftheir brand and work with locals and tourists.

What’s your socialmedia strategy?

Remember …

• Value of the exercise is the discussionand how you navigate through choices

1. Write a SMART Social Media Objective

2. Use the people cards to identifyaudience

GenerateBuzzShare

Content

Listen

Participate

CommunityBuilding &

SocialNetworking

3. Review Tactical Approaches

4. Pick Your Tools: You Only Get Ten Points!

5. Real Life Happens, Revise

6. Each Group Reports

• Summarize strategy

• Summarize discussions

7. Full Group Laser Out

• What did you learn from thisexercise that you can apply to yourorganization’s social media strategy?

1.Brainstorm some SMART social mediaobjectives

2. Identify Audience

3. Review the Tactical Approaches

4. Pick Tools

5. Life happens, revise your strategy

6. Groups Report

7. Full Group Discussion: What did youlearn that you can apply?

• Continue working on yourorganization’s social mediastrategy map

• Identify more detailedquestions you have aboutthe tactics/tools

Team Planning Time

If you remix this presentation,please add your remixed versionto the WeAreMedia wiki

http//www.wearemedia.org

Thank you