Dawn
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Transcript of Dawn
Tools and techniques to us become more ‘T-‐Shaped’ in our projects and practices
SEO AS ‘WHOLE BRAIN’ T-‐SHAPED MARKETER’ Dawn Anderson @ dawnieando –Move It
Marketing
IN 2012 I HEARD….. 11
AND THEN IT TURNED OUT….. 11
‘YAY’, ‘WHOOP’
THEN I REALISED… SEO HAS MANY LIVES….. 11
AN ESTIMATE IS THAT SEO ’DEATHS’ CURRENTLY EQUAL AROUND 2 X CATS X 9 LIVES EACH (CIRCA 18 YEARS)
IT DIES ON A REGULAR BASIS
BUT…..IT IS EVOLVING 11
X EVOLVE
DIE…. LIKE KETCHUPBOTTLES…
AND SO MUST WE.. 11
WHAT’S T SHAPED? 02
Deep expertise in a core subject and an understanding of a wide range of subjects
04WANTED - WHOLE BRAIN MARKETERS
Those with the analytical ability married to strategic or creative talents
06LEFT OR RIGHT BRAIN DOMINANT?
• LOGIC• ANALYSIS• SEQUENCING• LINEAR• MATHEMATICS• LANGUAGE• FACTS
• THINK IN WORDS• WORDS OF
SONGS• COMPUTATION
LEFT BRAIN RIGHT BRAIN
• CREATIVITY• IMAGINATION• HOLISTIC
THINKING• ARTS• RHYTHM
• VISUALISATION• TUNES OF
SONGS• NON-‐VERBAL
FEELINGS• DAY DREAMING
05USING BOTH SIDES OF BRAINUTILISING BOTH THE LEFT AND RIGHT SIDE OF THE BRAIN IN AN EFFECTIVE AND BALANCED MANNER
BRAIN DOMINANCE TEST -‐http://www.ipn.at/ipn.asp?BHX
PERCEPTIONS 09
WE ALL MOSTLY SIT AT A DESK ALL DAY STARING AT A SCREEN – NOT THAT DIFFERENT AFTER ALL??
21TOOLS FOR ‘UN-CREATIVE’ TECHIESBLOGGING / COPYWRITING
IDEA GENERATING
PICTURES & COVERS
21TOOLS FOR ‘UN-CREATIVE’ TECHIESEBOOK GENERATORS LOLZ & MEME GENERATORS
DATA VISUALISATION TOOLS
INFOGRAPHIC GENERATORSMIND MAPPING TOOLS
21TOOLS FOR ‘UN-TECHIE’ CREATIVES
GOOGLE SEARCH CONSOLE
ARCHITECTURAL VIEWS -‐ POWER MAPPER
META DATA GENERATOR
SITE SPEED
’OUT OF BOX’ SEO ‘ESSENTIALS’
HEADER CHECKERS
GOOGLE’S WEBMASTER ACADEMY
W3 SCHOOL TUTORIALS AND QUIZZES
SIMILAR PAGE CHECKER
COMPRESSION
INTERNATIONALISATION
DUPLICATE / SIMILAR CONTENT CHECKER
LONG-‐TAIL KEYWORD GENERATION
21‘PEOPLE’ TOOLS
HUBSPOT’S – MAKE MY PERSONA -‐ TOOL
21CRYSTAL KNOWS DAVIDEDMUNDSON-BIRD
Crystal says -‐ “David is a gifted communicator, prioritizes relationships, and trusts his instincts -‐sometimes making gut decisions against logic.”
Personality predictor
WHEN SPEAKING TO DAVID:
• Emphasize the future• Use self-‐deprecating
humour• Tell a few jokes• Get right to the bottom
line
Syncs with Gmail + Social media contacts
Title: Can We Talk?
Body: It’s been a great year and I feel that I’ve exceeded all of the goals we set for my performance. When you get a chance, can we have a conversation to discuss my compensation?
David Edmundson-‐Bird
Asking David for a pay rise:
21PULLING IT ALL TOGETHER
VIA ‘STRATEGIC FRAMEWORKS’, ‘MODELS’, ‘CASE STUDY SUCCESS EMULATION’ AND ‘PRODUCTIVITY’ TOOLS
RACE
SOSTAC
CONTENT MARKETING MATRIX
21AND FOR PROCRASTINATION AND FOCUS
The ’Pomodoro’
tomato-‐timer.com
REMEMBER
21RESOURCES & SOURCES• LOL Picture Generator -‐ http://app.cheezburger.com/Builder?v=1• Answer The Public – http://answerthepublic.com/• Crystal Knows – https://www.crystalknows.com• Hubspot’s Blog Topic Generator -‐ http://www.hubspot.com/blog-‐topic-‐generator• Magazine Cover -‐ http://bighugelabs.com/magazine.php• Open Graph Generator -‐ http://webcodetools.com/open-‐graph-‐generator/• Schema Creator -‐ http://schema-‐creator.org/• Google Markup Helper -‐ https://www.google.com/webmasters/markup-‐helper/• Huballin -‐ http://huballin.com• http://www.impactbnd.com/blog-‐title-‐generator/blogabout• Make My Persona -‐ http://makemypersona.com/• Keyword Shitter -‐ http://keywordshitter.com/• Uberflip Ebook Generator -‐ http://www.uberflip.com/ebook• Piktochart – http://piktochart.com• Trello – http://trello.com
21RESOURCES & SOURCES• Smart Insights – Content Marketing Matrix -‐ http://www.smartinsights.com/content-‐
management/content-‐marketing-‐strategy/the-‐content-‐marketing-‐matrix-‐new-‐infographic/• Smart Insights – SOSTAC Model -‐ http://www.smartinsights.com/digital-‐marketing-‐
strategy/sostac-‐model/• Smart Insights – RACE Digital Planning Framework -‐ http://www.smartinsights.com/digital-‐
marketing-‐strategy/race-‐a-‐practical-‐framework-‐to-‐improve-‐your-‐digital-‐marketing/W3 Schools -‐ http://www.w3schools.com/
• Power Mapper -‐ http://www.powermapper.com/• Google Search Console -‐ https://www.google.com/webmasters/tools/home?hl=en-‐GB• Google Webmaster Academy -‐
https://support.google.com/webmasters/answer/6001102?hl=en• Yoast -‐ https://yoast.com/• The Media Flow – Hreflang Generator -‐ http://www.themediaflow.com/tool_hreflang.php• Tiny PNG -‐ https://tinypng.com/• Tomato Timer – http://tomato-‐timer.com