DAWN TUESDAY MARCH 27, 2018 ADVERTISEMENT … · Group and Dolmen have part-nered with the Arif...
1
ADVERTISEMENT SUPPLEMENT 2 DAWN TUESDAY MARCH 27, 2018 An interview with Dr. Munir Ahmed, CEO — Aisha Steel Mills Ltd. Please tell us about yourself. I am a metallurgist with Bachelors, Masters and PhD degrees in the field and have spent a lot of time developing special steel for various applications. Prior to joining Aisha Steel, I was associated with People Steel Mills for about 20 years. We developed and introduced more than 300 grades of alloy steel, as per international quality standards, to the local manufacturing sectors. Presently, at Aisha Steel Mills, I am focusing on producing and supply- ing quality cold rolled coil (CRC) to the local market. Please talk us through the journey of Aisha Steel Limited. Aisha Steel Mills started as a joint venture of Arif Habib Group, Metal One Corp (a subsidiary of Mitsubishi Corp of Japan) and Universal Metal of Japan. Subsequently, with mutual agree- ment, majority of the shares were acquired by Arif Habib Group. All the equipment acquired was from leading Japanese manufacturers. The existing name plate capacity of the mill is 220,000 tons of CRC per annum. Presently, Aisha Steel Mills is undergoing expansion to increase CRC production capacity to 450,000 tons. A continuous galvanized line with an annual capacity of 250,000 tons is also being added taking over- all production to 700,000 tons per annum. The products will be sold in the local market and the surplus will be exported. How do you see the performance of steel industry in Pakistan and where does your brand stand? Aisha Steel Mills, like all other sophisticated set ups, had to over- come initial teething problems. The mill is now operating at 100 per cent capacity. The CRC produced at Aisha is in accordance with strict Japanese quality standards. Currently, Aisha is a market leader both in terms of quality as well as quantity. How is the response from the market so far? The market response is very posi- tive. Aisha Steel holds fairly large stock of finished goods which helps the manufacturers to order just in time. Even if the goods are made to order, the delivery period is in days compared to months in case of imports. The payment is in local currency and the buyers are not exposed to exchange rate fluctuations. All of the above suits the local manufacturers. What makes your company stand out from competitors? Quality of product and timely delivery makes all the difference. We are recognised for both. Aisha is part of Arif Habib Group, a brand name highly respected for its multi- faceted business, financial and management skills. Aisha draws from its strength and emulates the high standards set for the group companies. By Khawar A. Siddiqui GM, Marketing and Sales T HE Arif Habib Group (AHG) ranks amongst the fastest growing multi-sector groups in Pakistan. With its entrepre- neurial spirit and passion to undertake business projects that are transformational in nature, the Arif Habib Group has built prosperous businesses in numerous areas. It is amongst the major corporate groups in Pakistan and is in the process of expanding its business collabo- rations around the world. Over the past few years, the Group has diversified into emerging business areas con- tributing notably to the Pakistani economy. What sets it apart from the rest is its ability to forge strong partnerships. Over the years some leading names such as Nishat, Fatima Group and Dolmen have part- nered with the Arif Habib Group. In Arif Habib Group, quality and excellence are not just cor- porate slogans to garner busi- ness and profits; they are an integral part of the business model. The group’s uncondi- tional commitment to serve its community and stakeholders is what drives it to go beyond its potential. Aisha Steel Mills Limited (ASML) is a Group Company of Arif Habib. It is a state-of-the- art cold rolling complex with a current nameplate capacity of 220,000 metric tons per year. ASML is one of the largest pri- vate sector investments in the value added flat-rolled steel industry in Pakistan. ASML’s vision is to be a world-class manufacturer in Flat-Rolled Steel Industry. The company aims to become a mar- ket leader in production of CRC and grow its product portfolio along with keeping its stake- holders satisfied. Aisha Steel Mill’s corporate strategy entails producing the highest quality of products ben- efiting all stakeholders. The company emphasises on trans- parency, building greater standards for ethical values. The company focusses on its team and believes in regular training and development of its human resource given the tech- nologically advanced nature of ASML’s plant and machinery. There is a strong commitment for continuous improvement of each process in order to opti- mise efficiency. ASML was incorporated in 2005 and started its commercial operation in 2012; it sets to become largest supplier of Cold Rolled and Steel Coils. At ASML, it is ensured that best quality productis manufac- tured meeting international standards and customers’ requirements. CRC products are offered to the industrial, engineering and manufacturing industry as a premium raw material for transformation into any num- ber of value-added products for the domestic and export mar- kets. ASML produces Cold Rolled Coils (CRC) of interna- tional standards from imported Hot Rolled Coils (HRC). Cold Rolled Product of ASML is produced in thickness of 0.15 to 2.5mm in widths of 914, 1000, 1120, 1220mm in Matt & Bright finish as per JIS G3141/ASTM CS 1008 standard. The com- pany manufactures CRC in SPCC, SPCD, SPCE, & SPCG/ IF Grade. Currently, Pakistan’s esti- mated CRC market size is about 600,000 tons per annum. Local manufacturers meet about 50 per cent to 60 per cent domestic demand while the rest is imported from numerous coun- tries all over the world. Demand of Galvanized Iron (GI) is around 600,000 tons per annum, taking cumulative demand of flat steel in the coun- try to 1.2 to 1.3 million tons per annum. Once the expansion is com- plete, Aisha Steel will be pro- viding GI to the market. Out of the total capacity of 700,000 tons per annum after expan- sion, CRC share would be 450,000 MT while the rest 250,000 MT will be for GI which will put ASML on the map as one of the biggest player in the industry for flat rolled products. ASML endeavours to be the market leader of cold rolled and steel coils Aisha Steel Mills mapping new horizons ASML’s vision is to be a world-class manufacturer in Flat-Rolled Steel Industry. The company aims to become the market leader in production of CRC and grow its product portfolio along with keeping its stakeholders satisfied.
Transcript of DAWN TUESDAY MARCH 27, 2018 ADVERTISEMENT … · Group and Dolmen have part-nered with the Arif...
ADVERTISEMENT SUPPLEMENT2 DAWN TUESDAY MARCH 27, 2018
An interview with Dr. Munir Ahmed, CEO — Aisha Steel Mills Ltd.
Please tell us about yourself.I am a metallurgist with Bachelors,
Masters and PhD degrees in the fi eld and have spent a lot of time developing special steel for various applications. Prior to joining Aisha Steel, I was associated with People Steel Mills for about 20 years. We developed and introduced more than 300 grades of alloy steel, as per international quality standards, to the local manufacturing sectors. Presently, at Aisha Steel Mills, I am focusing on producing and supply-ing quality cold rolled coil (CRC) to the local market.
Please talk us through the journey of Aisha Steel Limited.
Aisha Steel Mills started as a joint venture of Arif Habib Group, Metal One Corp (a subsidiary of Mitsubishi Corp of Japan) and Universal Metal of Japan. Subsequently, with mutual agree-ment, majority of the shares were acquired by Arif Habib Group. All the equipment acquired was from leading Japanese manufacturers.
The existing name plate capacity of the mill is 220,000 tons of CRC per annum. Presently, Aisha Steel Mills is undergoing expansion to increase
CRC production capacity to 450,000 tons. A continuous galvanized line with an annual capacity of 250,000 tons is also being added taking over-all production to 700,000 tons per annum. The products will be sold in the local market and the surplus will be exported.
How do you see the performance of steel industry in Pakistan and where does your brand stand?
Aisha Steel Mills, like all other sophisticated set ups, had to over-come initial teething problems. The mill is now operating at 100 per cent
capacity. The CRC produced at Aisha is in accordance with strict Japanese quality standards. Currently, Aisha is a market leader both in terms of quality as well as quantity.
How is the response from the market so far?
The market response is very posi-tive. Aisha Steel holds fairly large stock of fi nished goods which helps the manufacturers to order just in time. Even if the goods are made to order, the delivery period is in days compared to months in case of imports. The payment is in local currency and
the buyers are not exposed to exchange rate fl uctuations. All of the above suits the local manufacturers.
What makes your company stand out from competitors?
Quality of product and timely delivery makes all the difference. We are recognised for both. Aisha is part of Arif Habib Group, a brand name highly respected for its multi-faceted business, fi nancial and management skills. Aisha draws from its strength and emulates the high standards set for the group companies.
By Khawar A. SiddiquiGM, Marketing and Sales
T HE Arif Habib Group (AHG) ranks amongst the fastest growing multi-sector groups in
Pakistan. With its entrepre-neurial spirit and passion to undertake business projects that are transformational in nature, the Arif Habib Group has built prosperous businesses in numerous areas. It is amongst the major corporate groups in Pakistan and is in the process of expanding its business collabo-rations around the world.
Over the past few years, the Group has diversifi ed into emerging business areas con-tributing notably to the Pakistani economy. What sets it apart from the rest is its ability to forge strong partnerships. Over the years some leading names such as Nishat, Fatima Group and Dolmen have part-
nered with the Arif Habib Group.
In Arif Habib Group, quality and excellence are not just cor-porate slogans to garner busi-ness and profi ts; they are an integral part of the business model. The group’s uncondi-tional commitment to serve its community and stakeholders is what drives it to go beyond its potential.
Aisha Steel Mills Limited (ASML) is a Group Company of Arif Habib. It is a state-of-the-art cold rolling complex with a current nameplate capacity of 220,000 metric tons per year. ASML is one of the largest pri-vate sector investments in the value added fl at-rolled steel industry in Pakistan.
ASML’s vision is to be a world-class manufacturer in Flat-Rolled Steel Industry. The company aims to become a mar-ket leader in production of CRC and grow its product portfolio
along with keeping its stake-holders satisfi ed.
Aisha Steel Mill’s corporate strategy entails producing the highest quality of products ben-efi ting all stakeholders. The company emphasises on trans-parency, building greater standards for ethical values. The company focusses on its team and believes in regular training and development of its human resource given the tech-nologically advanced nature of ASML’s plant and machinery. There is a strong commitment for continuous improvement of each process in order to opti-mise effi ciency.
ASML was incorporated in 2005 and started its commercial operation in 2012; it sets to become largest supplier of Cold Rolled and Steel Coils. At ASML, it is ensured that best quality productis manufac-tured meeting international
standards and customers’ requirements.
CRC products are offered to the industrial, engineering and manufacturing industry as a premium raw material for
transformation into any num-ber of value-added products for the domestic and export mar-kets. ASML produces Cold Rolled Coils (CRC) of interna-tional standards from imported
Hot Rolled Coils (HRC).Cold Rolled Product of ASML
is produced in thickness of 0.15 to 2.5mm in widths of 914, 1000, 1120, 1220mm in Matt & Bright fi nish as per JIS G3141/ASTM CS 1008 standard. The com-pany manufactures CRC in
SPCC, SPCD, SPCE, & SPCG/IF Grade.
Currently, Pakistan’s esti-mated CRC market size is about 600,000 tons per annum. Local manufacturers meet about 50 per cent to 60 per cent domestic demand while the rest is imported from numerous coun-tries all over the world.
Demand of Galvanized Iron (GI) is around 600,000 tons per annum, taking cumulative demand of fl at steel in the coun-try to 1.2 to 1.3 million tons per annum.
Once the expansion is com-plete, Aisha Steel will be pro-viding GI to the market. Out of the total capacity of 700,000 tons per annum after expan-sion, CRC share would be 450,000 MT while the rest 250,000 MT will be for GI which will put ASML on the map as one of the biggest player in the industry for fl at rolled products.
ASML endeavours to be the market leader of cold rolled and steel coils
Aisha Steel Mills mapping new horizons
ASML’s vision is to be a world-class manufacturer in Flat-Rolled Steel Industry. The company aims to become the market leader in
production of CRC and grow its product portfolio along with keeping
its stakeholders satisfi ed.
