Dawg Doze Resting Station

Introduction• Late nights of studying are inevitable on college campuses, and UW is

no exception

• Students find themselves on campus late at night, unable to return home, without a place to sleep, and with very little money (at times)

• To accommodate these students, we propose to the Delphi a student-run business plan called Dawg Doze: Resting Stations

• The service we will provide: Inexpensive rooms for students to rent when they are unable to make it home and need a room to rest

• Our market analysis has shown great need for this business

• Our proposed business plan and budget have proven that this idea is feasible

Market Analysis• We have extensively surveyed students

o Many spend the night in Odegaard Undergraduate Library because of late night studying, and not wanting to make the walk across campus to their dorms, or make the drive home, at such late hours

o They resort to sleeping in chairs, under desks, and in study rooms, and desire sleeping facilities (beds) and showering facilities

• We have also surveyed Odegaard Library Staff memberso The average number students found sleeping in chairs and study rooms by staff members

is 15 students per night, but amount tends to double nearing finals week

 • The service of temporary overnight rooms is currently not offered anywhere on campus

• Hotels, motels, and inns within walking distance of campus tend to be pricey, and are inconvenient for students.

• Dawg Doze would open a few weeks prior to classes starting, and remain open throughout the main academic school year

o Students who come to campus a little earlier than their housing becomes available would have a temporary place to stay

Layout

Proposed BudgetBudget Analysis

Fixed Costs - FurnitureTotal $5,098.08 - TextilesTotal $2,282.40

$9,662.88

Replacement Costs - QuarterlyTotal $116.80 x3 $350.40Total Startup Costs $7,497.28

Recurring CostsTotal Advertising $400.00Maintenance Costs (Laundry) $336.00Business Supplies $300.00

Labor Costs - SalariesShift Pay # Hours Attendants6AM-12PM $8.00 6.00 1 $48.0012PM-6PM - Closed $0.00 0.00 0 $0.006PM-12:30AM - Supervisor $9.00 6.50 1 $58.5012AM-6:30AM $8.50 6.50 1 $55.25

Daily $161.7584 days/qtr $13,587.00

Total Quarterly Recurring Costs $14,623.00

Projected RevenueNights Days

Days / Quarter 84 84People / Day 10 5Rate / Night / Time Block $17.00 $5.00Total Quarterly Revenue $14,280.00 $2,100.00

Total Quarterly Revenue $16,380.00

Proposed Budget Cont.Startup CalculationTotal Startup Costs $7,497.28Total Recurring Costs $14,623.00Total Needed at Startup $22,120.28

Startup Loan $25,000.00Startup Costs $22,120.28Remaining Capital $2,879.72

Three Year Financial Plan With Repayment Schedule

Year 1 Year 2 Year 3Starting Bank Balance $2,879.72 $14,440.72 $11,028.32

1st Quarter Recurring Costs $0.00 $14,623.00 $14,623.00Quarterly Replacement Costs $0.00 $116.80 $116.801st Quarter Income $16,380.00 $16,380.00 $16,380.00

Bank Balance 1st Quarter $19,259.72 $16,080.92 $12,668.52

2nd Quarter Recurring Costs $14,623.00 $14,623.00 $14,623.00Quarterly Replacement Costs $0.00 $116.80 $116.802nd Quarter Income $16,380.00 $16,380.00 $16,380.00

Bank Balance 2nd Quarter $21,016.72 $17,721.12 $14,308.72

3rd Quarter Recurring Costs $14,623.00 $14,623.00 $14,623.00Quarterly Replacement Costs $0.00 $116.80 $116.803rd Quarter Income $16,380.00 $16,380.00 $16,380.00

Bank Balance 3rd Quarter $22,773.72 $19,361.32 $15,948.92

Payment to Investors $8,333.00 $8,333.00 $8,334.00

Year End Net Worth $14,440.72 $11,028.32 $7,614.92

Conclusion

• Dawg Doze: Resting Stations would provide a service that is needed and desired by many UW students

• This business would provide a service that does not exist anywhere on campus

• Our layout design and proposed budget show that our idea is practical and feasible