Davide Casali - Social Interaction Design
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Transcript of Davide Casali - Social Interaction Design
Social Interaction DesignDavide ‘Folletto’ Casaliintenseminimalism.com
who am I?
hybrid professional
development
developmentdesign
developmentdesign
psychology
mindset
determination
1
determination
1
as constant self-improvement
team
2
team
2
working together is critical
fail fast
3
fail fast
3
try early and, if it doesn’t work, fail fast
http://www.paulgraham.com/articles.html@
criticism
4
criticism
4
it’s good: accept it and build upon it
vertical vs horizontal
5
vertical vs horizontal
5
different kinds of intelligence exist
http://en.wikipedia.org/wiki/Emotional_intelligence@
“
- Confucio
Our greatest glory is not in never falling,but in raising every time we fall.
deter
minatio
n
1 2 3 4 5tea
mfai
l fast
critic
ism
v | h
theory
Designed to isolate oneself,used to connect people.
The walkman
MoDe: Motivational Design
1
2
4
3
Functional Needs
Relational Motivations
Social Usability
Circadian Activity Flow
Functional Needs
Action / Solution
Satisfaction
1
Functional Needs
NeedAction / Solution
Satisfaction
You have to go back to real needs and solve them
1
FUNCTIONAL NEEDSWord
FUNCTIONAL NEEDSWord
but... text solves the need of sharing knowledge!
FUNCTIONAL NEEDSGoogle Docs
sharing
2 Relational Motivations
competition excellence
curiosityaffection
Social Usability3Interpersonal RelationsHow easy is it to find other people and connect to them?How easy is it to keep those connections alive?
IdentityHow rich is one’s personal identity expression?How much are interests and passions expressed?
CommunicationHow fast can a message reach the other person?How easy is it to handle conversations (1-to-1, 1-to-some, 1-to-many)?
Group EmergenceHow easy is to create groups?How active are groups once estabilished?
INT. RELATIONS
activities
friend’s faves
FriendFeedMany ways to discover.
channels
IDENTITY
background
music
avatar
menu
colors
blog
MySpaceYou can customize almost everything.
IDENTITY
photo
activities
FacebookScattered identity.
infos
COMMUNICATIONDeviantArt
Great messaging panel.
messages
comments
forums
chat
GROUP EMERGENCE
discussions
Google WaveGroups at its foundation.
new discussions
Circadian Activity Flow4It’s the sequence of small and big actions made during the span of a day, prioritized through competing individual value hierarchies.
Priority Easiness Proximity Efficacy
The four most relevant factors determining the Flow:
Circadian Activity Flow4
24 HOURS Task 1
Task 2
Task 3
Task 4
Task 6
Task 7
Circadian Activity Flow4
24 HOURS Task 1
Task 2
Task 3
Task 4
Task 6
Task 7
Insertion
“
- Albert Einstein
It is a miraclethat curiositysurvives formal education.
try, then go deeper
how many levels you need to play in order to say that you know how World of Warcraft works?
1. Level 302. Level 503. Level 80
hint: it’s more than just levels
occasional users
power users
occasional users
power users
many
occasional users
power users
many
strong
it’s a balance
how many followers you need in order to say that you know how
Twitter works?
1. 20 followers2. 100 followers3. 1.000 followers4. 20.000 followers
you may have guessed it...
...it’s not a matter of numbers!
different dynamicswith
different numbers
“
- Oscar Wilde
Men in general judge more from appearances than from reality.All men have eyes, but few have the gift of penetration.
practice
Know
ThinkDo
Self improvement circle
Know
ThinkDo
User Centered Design
The process is important.
We refer to our overall approach as "design thinking": a means of problem solving that uses design methodologies to tap into a deep reservoir of opportunity. These methods include observation, prototyping, building, and storytelling, and can be applied by a wide range of people to a breadth of organizational challenges.
Know DoThink
...some practices
• Benchmarks• Analysis• Best Practices• Cutting Edge Solutions• User tests• Polls• Focus groups• ...
• Brainstorms• Select solutions• Scenarios• Personas• Wireframes• Paper prototypes• Prototypes• Visual design• ...
• Develop• Pair programming• Automated tests• Refactoring• Releases• Fixes• ...
Release fast
Release fastGet feedback fast
Release fastGet feedback fast
Iterate fast
The best companies do it.
Googlecontinuous user testing with labs, a/b, betas, etc.
http://news.cnet.com/8301-10784_3-9954972-7.html@
BJ Foggmany crummy trials beat deep thinking
http://www.slideshare.net/bjfogg/10-million-in-10-weeks-what-stanford-learned-building-facebook-apps@
Appleseems doing it... inside: 10 to 3 to 1
http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_design_p.html@
“Apple designers come up with 10 entirely different mock ups of any new feature. Not, Lopp said, "seven in order to make three look good", which seems to be a fairly standard practice elsewhere. They'll take ten, and give themselves room to design without restriction.Later they whittle that number to three, spend more months on those three and then finally end up with one strong decision.”
“
- Donald Norman
Beauty and brains,pleasure and usabilitygo hand-in-handin good design.
simplicity × complexity
“
- Bruno Munari
Complicare è facile,semplificare è difficile.Per complicare basta aggiungere,tutti sono capaci di complicare.Pochi sono capaci di semplificare.
Davide ‘Folletto‘ Casaliintenseminimalism.com@[email protected]
SocialMediaLabMilano, 13 novembre 2009socialmedialab.net