David Pearl New Product Introduction
-
Upload
david-pearl -
Category
Marketing
-
view
386 -
download
1
Transcript of David Pearl New Product Introduction
![Page 1: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/1.jpg)
David PearlExecutive
Summary/Marking Plan
TEM:Iran
![Page 2: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/2.jpg)
UBPS: High End Samsung phones with encryption
software
![Page 3: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/3.jpg)
Discover the power of custom layouts
Course contents
• Overview: Choices that suit your content
• Lesson: The power of layoutsThe lesson includes a list of suggested tasks and a set of test questions.
![Page 4: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/4.jpg)
Why Iran ?
• Growing Population• Growing upper and
middle classes• Telecom infrastructure
![Page 5: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/5.jpg)
• Why Iran ? Part 2
• Peace accord with the West• Large population of youth dying for
next gen, secure web enabled devices
• Modernizing rapidly
![Page 6: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/6.jpg)
Competitors:• High End: Apple• Middle/Android: Huawei, HTC, LG,
Alcatel, Google, and Motorola• Low end: Xiaomi, Chinese Knock
offs/cheap Iranian phones
![Page 7: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/7.jpg)
PEST: Issues and how to overcome themCensorship blocked sites: Encryption softwareCensorship: Unsecure data transmissions:
Encryption softwareSanctions blocking infrastructure: Nuke deal with
USASanctions blocking investments in the country: Nuke
deal with USASanctions blocking non Iranian exports: Nuke deal
with USA
![Page 8: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/8.jpg)
LS #1Rich Kids of Iran or Trust Fund Babies
![Page 9: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/9.jpg)
•
LS #1Young rich, sheltered from the harsh realities of the conservative Islamic world.Want the latest, greatest and most aesthetically pleasing phone/gadgetsWant secure data and 24/7 access to all websitesCapitalistic, materialistic, spoiled, sons and daughters of wealthy parents. Looking to create a unique identity separate from their parents.
![Page 10: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/10.jpg)
LS #2Wheeler Dealers
![Page 11: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/11.jpg)
LS #2Male businessmen under 40Need access to the latest quotes for commodities, energy and gas stocksPrefer the flashiest, latest and greatest next gen phoneNeed easily to use phone with 24/7 access to each other and websites
![Page 12: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/12.jpg)
1. USP:Double sided, double glass next gen Galaxy 7 and Note 6 phonesPhones with encryption softwareAccess to all websitesSecure data transmissionsHigh speed, 24/7 access
![Page 13: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/13.jpg)
• Marketing Strategy:Samsung Iran dedicated sites: You Tube, Instagram, Twitter, FacebookIranian Social Media SitesPrint: Paper and magazineBillboardsRadioField MarketingTV/You Tube/Yahoo: Commercials
![Page 14: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/14.jpg)
• 30 second television commercial with Amal Alamuddin— televised in Farsi when it broadcastsField marketing using Amal.
![Page 15: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/15.jpg)
• 30 second television commercial with Amal Alamuddin— televised in Farsi when it broadcasts
a. “This is Amal Alamuddin-Clooney for Samsung!”b. “The Samsung Galaxy S6 and S6 Edge—the edgiest,
hottest, coolest phones in Iran!”c. “100% secure with special encryption software for
secure data transmissions and web access!”d. “24-7 secure high speed access to the internet day and
night!”e. “Sleek, sexy, styling, personalized to fit your busy
lifestyle! “f. “Samsung, when you want the best in life!”
![Page 16: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/16.jpg)
Positioning and Distribution
1) Samsung Retail stores
2) Native retail stores
3) Samsung website/partner sites
4) Sales and distribution channels in Iran
5) Phone stores/telecom stores
6) Pricing just under costs of IPhone
7) Localization to fit Iranian tastes/consumers
Let’s do launch/lunch !!!!!!
![Page 17: David Pearl New Product Introduction](https://reader034.fdocuments.in/reader034/viewer/2022051708/587efb4f1a28ab35528b61a7/html5/thumbnails/17.jpg)
Let’s do launch !
“SAMSUNG: The future is NOW!”