David Mitchell - Retail Buyer-Merchandise Manager

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Procurement Manager David Mitchell

Transcript of David Mitchell - Retail Buyer-Merchandise Manager

Page 1: David Mitchell - Retail Buyer-Merchandise Manager

Procurement Manager

David Mitchell

Page 2: David Mitchell - Retail Buyer-Merchandise Manager

Systems & PoliciesPIMS (inventory system)

Maintenance to all parksTrainingReporting

Top 25 sellersPolicies and procedures

VendorsVendor guidelinesArtwork review Invoice issuesSet up with researchQualify

Page 3: David Mitchell - Retail Buyer-Merchandise Manager

Daily actionsEmail followCreate PO’sCoordinate new programs, and PO’sImport item masters (PIMS parks)PIMS super userOpen PO follow upPark to Park communication

Project managementVendor challengesRetail Product reminders (check list)

Page 4: David Mitchell - Retail Buyer-Merchandise Manager

Retail storesPark Store Locations

MerchandisingProduct storyColor balanceImpulse buysReview new productsCreate PlanogramsExpos and Trade showsTrack OTB

Generate Retail Revenue - ModeratorProduct researchSample reviewPark feedback

Page 5: David Mitchell - Retail Buyer-Merchandise Manager

Retail SalesOpen To Buy (OTB)

AnalysisSales per square foot

Increased Candy sales by 40% with 6 x 10 candy wallIdeas on selling slow moversObsolete

Research goods no longer sellingBefore & After

Pictures of store layoutReducing vendor base

Commodity items (1-2 vendors)Vendors create product signageGoods sold data

Available to vendors for negotiating

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Retail SalesIdentifying Trends and FadsIdentifying Guests and Price PointsRetail Revenue CategoriesNew items, Nostalgic, ImpulseSwim and AccessoriesSmall Spaces – Big ImpactHot Trends 2013-2014Eye Catching for Kids Store Layout Spill out, Displays, Advertisement

Page 7: David Mitchell - Retail Buyer-Merchandise Manager

Retail Revenue ProgramsNew Candy

Raindrops and Pucker Powder – no charge for machinesOcean Potion

New 3-year contract - $25,000 in Life Guard productAqua Massage

Provide bed options – currently in five waterparksCotton Candy

For locker rental key returnRedemption

Retail ideas with vendor and product selection Mobile Charging Devices

Table the idea (some revenue is better than zero)

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ChallengesObsolete goods (% of total inventory)Employee retail trainingEmployee conversions (upselling)Gain more exposureStore signageStructure – layoutCompetitive pricingIn-park signageCommitment to excellence