David Grevemberg - Glasgow Commonwealth Games 2014
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Transcript of David Grevemberg - Glasgow Commonwealth Games 2014
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AGENDA
G lasgow 2014 XX Commonwealth G ames
Winning the BidGlasgow’s bid to become Host City
Introducing Glasgow 2014The partners, the brand, the essence
Delivering the GamesHow the Games came together
Athlete centred, sport focusedThe sports and the highlights
Destination GlasgowCeremonies, culture, community, tourism
The People’s GamesSpectators, contributors and legacy
A Bright FutureFoundations for Prosperity
Image: ©Getty Imagesfor Glasgow 2014
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Winning the Bid
● Manchester 2002 and Melbourne 2006
● Culture and Sport
● Community Pride and Cohesion
● Regeneration
● Prosperity
● City Brand and Image (Recognition and Resonance)
Place, Passion, Purpose
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Introducing Glasgow 2014
● Games Partners - Roles and Recognition
● Vision and Mission
● Brand Identity (Character, Personality, Culture, Values)
● Ownership, Access and Inclusion
● Controlling Anxiety and Harnessing Ambition
● Alignment with the Commonwealth, Scottish and Glaswegian Brands
Partners, People and Pride
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The brand Sub-brand development
Evolution of Glasgow 2014 sport pictograms
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20th Games
17 Sports
11 Days
1 Host City
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Delivering the Games
● Sites, Assets, Services and Communication
● Community Benefit, Engagement and Business Support
● Volunteers, Spectators, Guests, Sponsors
● Venues, Security and Transport
● Working with a Conscious (Values and Value)
● Innovation (World Class; Community Relevant; Appealing; Affordable – Accountable, Amplifying)
On Time; On Budget
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EmiratesArena
TheEmiratesArena, which includesthe Sir ChrisHoy Velodrome,wasopened in 2012 and hostedBadmintonand Track Cycling duringthe Games.Thevenue includesdanceand fitnessstudiosand externalmulti-court areas, and actsastheadministrativehub for several national sport federations.
G lasgow 2014 XX Commonwealth G amesImage: ©Getty Imagesfor Glasgow 2014
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Kelvingrove Lawn BowlsCentre
TheKelvingrove Lawn BowlsCentreenjoysa dramaticsetting next toKelvingroveArt Gallery and Museum.There isa long tradition of lawn bowlsat Kelvingrove, and the facility herehasbeen upgraded to international standards, with the reconstruction of five competition bowling greens.
G lasgow 2014 XX Commonwealth G amesImage: ©Getty Imagesfor Glasgow 2014
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Royal Commonwealth Pool
TheRoyal CommonwealthPool wasdesigned by RMJM Architectsin 1967 for the Edinburgh 1970CommonwealthGamesand wasusedagain for Edinburgh 1986.Thevenueunderwent major refurbishment to itsexisting facilitiesand saw the additionof a warm-up pool and dry divingarea in preparation for the Divingcompetition at Glasgow 2014.
G lasgow 2014 XX Commonwealth G amesImage: ©Getty Imagesfor Glasgow 2014
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GlasgowNational HockeyCentre
Specially designed and built to host the Hockey competition, the facilitysitsadjacent to Glasgow Green andthe Glasgow Green Football Centre.It featurestwo synthetichockeypitchesaswell asathlete and official support areas, and actsasheadquartersfor Scottish Hockey.
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Hampden Park
Glasgow’sfamousHampdenParkhosted theAthletics(Track & Field)competition and the ClosingCeremony.Home of the national football team, it wastransformedin preparation for the Games,engineersraising itsplaying surfaceby 1.9 metresto create a temporarytrack and field venue.Thisisthe first time the technologyhasbeen usedon such a large scale and with IAAFsupport; theapproach isalreadybeing termed the ‘Glasgow solution’in worldwide athleticscircles.
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Scotstoun SportsCampus
Scotstoun SportsCampusformedoneof the precinctsof the Games, hosting both Squash and TableTenniscompetitions.The venue isa popular sporting and community resourcewhich includesthe National BadmintonAcademy, an indoor tenniscentre and other fitnessfacilities. Six new permanent squashcourtswere added, with a temporaryglass-walled show court used duringthe Gamesto give spectatorsasuperlativeview of the action.
G lasgow 2014 XX Commonwealth G amesImage: ©Getty Imagesfor Glasgow 2014
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TollcrossInternationalSwimming Centre
TheSwimming competition tookplaceat TollcrossInternational Swimming Centre. Thevenuehasbeen extensively refurbished andextended, with the existing 50m, 10-lanepool joined by a new50m, six-lane warm-up andtraining pool.
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Cathkin BraesMountain BikeTrails
Set against a backdrop of ancient woodland, steep slopesand wide-openspaces, theTrailsoffer a spectacular panoramaof the city beyond.Apermanent facility, the venuemakesthe most of the varied terrain to provide achallenging coursefor riders.Itskey features− including BrigO’Doomand Clyde Climb −were named by localschoolchildren.
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SSEHydro
TheSECCPrecinct wasthe largest venueprecinct of the Games, hostingthe competitions for six sports.TheSSEHydro herehosted theGymnasticscompetitionsaswell asthe Boxing Finalsand Netball medal matches.Thebuilding hasestablisheditself as a world-classmusicvenueand isequipped with cutting edgetechnology and digital specifications.
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TheAthletes’Village
TheAthletes’Village washome tothe majorityof athletesand officialsduring GamesTime.
Developed byGlasgow City Council with City Legacy (a private-sector consortium), and designed by RMJM, the Village isat the heart of one of Europe’slargest regenerationareas, bringing a legacy of new homesandjobs to Glasgow’seast end.
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Athlete Centred – Sport Focused
● Sports Programme
● Commonwealth Athlete Designation
● IF Partnerships
– Technical
– Developmental
– Promotional
– Reputational
● Sport Presentation (Story Telling and Choreography)
Refresh, Reposition, Re-Energise
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Competing nations
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Image: ©Getty Images
Africa
Botswana
Asia
Bangladesh
Europe
Cyprus
Cameroon Brunei Darussalam England
Ghana India Gibraltar
Kenya Malaysia Guernsey
Lesotho Maldives Isle of Man
Malawi Pakistan Jersey
Mauritius Singapore Malta
Mozambique Sri Lanka Northern Ireland
Namibia Scotland
Nigeria Wales
Rwanda
Seychelles Caribbean
Sierra Leone
South Africa Anguilla Oceania
Swaziland Antigua & Barbuda
Uganda The Bahamas Australia
Tanzania Barbados Cook Islands
Zambia British Virgin Islands Fiji
Cayman Islands Kiribati
Dominica Nauru
Grenada New Zealand
Americas Jamaica Niue
Montserrat Norfolk Island
Belize St. Kitts & Nevis Papua New Guinea
Bermuda St. Lucia Samoa
Canada St. Vincent & The Solomon Islands
Falkland Islands Grenadines Tonga
Guyana Trinidad & Tobago Tuvalu
St. Helena Turks & Caicos Islands Vanuatu
The warm-hearted response fromthe people
of Glasgow and the work of around 12,500
volunteersmade the Gamesfor me.
We asked the people of Glasgow to bring it on
and they delivered. I’mso proud of Glasgow.
Lord Smith of Kelvin, Chairman of theGlasgow 2014 Organising Committee
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G lasgow 2014 XX Commonwealth G amesImage: ©Ian MacNicol
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It put Glasgow in the spotlight like never beforeand the city hasemerged asthe biggest winner.
Our people have been truly outstanding in
welcoming the Games, the visitorsand beingsupportive of all that hosting an event of this
scale involved.
Gordon Matheson, leader of Glasgow CityCouncil
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TheCommonwealth Gamescaptured the
imagination of people in Glasgow and across
Scotland. It hasbeen a truly incredible experience.
Michael Cavanagh,
Chairman of Commonwealth Games Scotland
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Each medallist who returnsto their
community will get a hero’swelcome, and
encourage othersto have a go – to pursuetheir dreams.
Mike Hooper, Chief Executive of the CGF
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G lasgow 2014 XX Commonwealth G amesImage: ©Getty Images
The spectatorswere fantastic, the
athletesexcelled themselves, the cultural
programme created a tremendousbuzz.
Shona Robison MSP,
Cabinet Secretary forCommonwealth Games and Sport
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Image: ©Getty Images
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I’mbuzzing like a jar of wasps.
Charlie Flynn,
Men’s Lightweight boxer
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I have two more shifts left to do. Thishas
been a fantastic few weeks. The city has
shone like a star, but my fellow volunteershave made it for me.
Host CityVolunteer
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G lasgow 2014 XX Commonwealth G amesImage: ©Getty Images
My enduring memorywill be the young
people (under 30)whomI haveworked
with, and the enthusiasmthat theybrought to the experience. We do have
hope for the future if these young people
are an example.
Jean Honan,
Volunteer TeamLeader
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G lasgow 2014 XX Commonwealth G amesImage: ©Getty Images
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Destination Glasgow
● Points and Activities of Interest
● Natural Assets (Parks and Pedestrian Ways)
● Taxis and Tour Guides
● Hotels, Hospitality and Cuisine
● Seamless, Integrated Experience
● Dignity, Independence, Once-in-a-Lifetime World Class
● Our Games; Our Welcome; Our Time
People Make Glasgow; Scotland the Perfect Stage
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The People’s Games
● UNICEF Partnership
● Approach to Human Rights
● Queens Baton Relay
● Ticketing
● Mascot and Tartan
● Volunteering and Employment
● Legacy
Humanity – Equality - Destiny
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A Bright Future
● Ambition (pride underpinned by confidence)
● A hub (not just a gateway)
● A destination and experienced host
● Recognition and credit – well deserved
● A Commonwealth Refreshed
At Home; Across the Commonwealth and Beyond