David Brasfield Ppt
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Transcript of David Brasfield Ppt
TriNovusDavid Brasfield,CEOOctober 29, 2009
History of Three Companies
“SBS Corporation”Bank Software Company
‐Ten years in the making‐Standard marketing tools‐Brochures‐Slicks‐Internet had just begun‐700+ banks, 25 million in revenue‐Sold Company to a Public Company‐Took our internet Banking software Public
“Brasfield Tech”Bank Software Company
‐Time line shorten to 4 years
‐Marketing consisted of:
‐Internet web page
‐Brochures
‐Telemarketing
‐Resellers
‐Sold this Company to a Public Company
“TriNovus”Bank Software Company
‐Brand new company
‐Products are focused on using the internet with our software
‐We wanted to use the internet to Market our Products
‐Started Company in a down banking market
‐Focused on keeping expenses low
We knew we had the following marketing issues as a brand new company:
‐Brand new office
‐New phone numbers
‐New sales reps
‐New products we were developing
What did TriNovus do differently from the first two companies?
We used social networking sites.
FacebookTwitterBlogs
Slideshare.netLinkedIn
Blogger
slideshare
Social Networking Accomplishments
‐When you looked for us via search engines by both company name and product mix, we popped to “top.”
‐We made contact with old customers, relationships, prospects
‐We signed 10 resellers all over the United States.
‐We signed 53 banks in the past 90 days
Questions?