David Armitage

18
BUILD IT AND THEY WILL COME

Transcript of David Armitage

build it and tHey will come

favourite sHopping places isn’t enougH

less space needed

masscustomisation

brandexperience

tHe only way you can treat different customers differently is if you understand tHat tHeir values (and tHeir value to you) vary. it’s easier tHan ever to discern and test tHese values, and you do everyone a service wHen you differentiate. (setH godin)

slow food

ludo

ludo

gruvillage

gruvillage

seal, toots tHielemans, george benson, al Jarreau, Joe Zawinul, gino vannelli, Joe sample, randy crawford, incognito, yellowJackets, bireli lagrene, micHel camilo, tHe manHattan transfer, ricHard bona & raul midon, eliane elias, take 6, mike stern & dave weckl, JoHn mc laugHlin, ivan lins, oscar castro neves, kenny warner, tHe sugarHill gang, sananda maitreya (ex terence trent d’arby), ok go, Joan as police woman, deus, peter Hook (Joy division), tHe original wailers, alborosie, steve lukatHer, e.g.o., tanya micHelle, nick tHe nigHtfly.

Gru key

Gru key

GUERILLA MARKETING

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