I N T R O D U C T I O N

ebow calibre

lifelines

website

3rd party

mobile

testing

search

social

email

A/B testing

CRM

analytics

CRO

actions

tweak

S T R A T E G Y & I M P L E M E N T A T I O N

acquire

Organic search, PPC, content, email, referrals

Propositions, UX optimisation, content and email

A/B testing, segmentation, UX

conversion optimisation, all platforms

Loyalty, email remarketing, reviews & engagement

} Acquisition

} Conversion

Awareness

Consideration

Intent

Sale

Retention

Informational

Transactional

Relationship

Language

roadmap

Urgent & quick wins !

PPC optimisation Technical SEO fixes Copy optimisation

Email re-design UX fixes

Goal funnel optimisation !

!mobile & tablet

!Mobile optimisation

iPhone app Android app

Responsive website !!!!!!

content & personalisation

!Segmentation

Strategic content marketing

A/B testing !!!

loyalty & retention !

Recommendations Reviews

Loyalty & rewards Customer service

Social media !!!

Q1Q2

Q3Q4

continuous measurement, optimisation & tweaking

Digital Plan

000’s Dec Jan Feb March April May June July Aug Sept Oct Nov

Product 1

Product 2

Goal 1

Goal 2

Site Visits

Return Visits

Total

The numbers Total monthly KPI

Digital Plan

Q U E S T I O N S A N D A N S W E R S