DATE (MmmYYYY) 1 Master title style Jos de Almeida DATE (MmmYYYY) 2 Master title style Feb-12 TAP M&E Presentation3 Overview Lessons from Avionics World Buzzwords Mid-life opportunities & creativity I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who. Rudyard Kipling, Just So Stories, 1902 DATE (MmmYYYY) 4 Master title style Feb-12 TAP M&E Presentation5 Product strategy Production strategy Managing: regional, short haul and long haul Brand values. Measure Clients preferences. Retaining Frequent Fliers. Clients expectations Common or segmented? Tailored or All you can have? Know thy Clients. Know thy Competitors. Know thyself Carpe Diem Feb-12 TAP M&E Presentation6 But really why do we need to have IFEC? WHO: Travel by air is not a natural activity for humans and many people experience some degree of psychological difficulty when flying. DATE (MmmYYYY) 7 Master title style Feb-12 TAP M&E Presentation8 Connect Non- Critical Utilization Uptake Network QoS IFEC DSG Food for thoughts: Obsolete Vs. Retrofit Dynamic Test Lead- times STC Vs. SB Tablets Wi-Fi DO-307 ED-130 BYOD DATE (MmmYYYY) 9 Master title style Feb-12 TAP M&E Presentation10 The opportunity: 130m PAX/year expectations, 400 destinations, 6000 departures/day The Path: Features AND Trim & Finish My Dream: Extrapolate to IFEC Avionics Best Practice: Manage Complexity by Standards Cabin Challenge: Branding and Differentiation Feb-12 TAP M&E Presentation11 Manage, before you start: Follow Design Standards, e.g.: ARINC 628, 808 & 809 and IFEC supplier Standardize complexity Define normality Agree on Availability Guarantees Feb-12 TAP M&E Presentation12 Manage, as you engineer: FAA FAR EASA CS Imposing protection under dynamic conditions, e.g: 14g -30 pitch 16g 0 and 10 Yaw HIC