Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 British...

AKQA: British Council Customer Experience Design for India v0.2

Date: 14th December 2001

British Council India

Customer Experience Design v0.2

Jan. 6th launch



Content for Jan. 6th launch

• Education UK

• English Language Teaching

• Scholarships to the UK

• KLC Delhi & UKnowledge

• Links to Science Festival 2002



Supporting documents • India navigation

– BC_India_navigation_elements_0.5.xls

• India Site Map– India Launch Site Map v0.4.vsd

• Global CED with template types – British Council CED v0.5.ppt



Education UK



Education UK • Separate brand & URL to be promoted• Global content includes searchable course

database• Local content generated in-country will

hosted & managed through Obtree CMS• CED therefore defined how customer gets to

Education UK content – Not the information architecture or page layout for

Education UK site

• See BC_India_navigation_elements_0.5.xls >”Students” worksheet for for detail of direct links into India Education UK site



India Homepage - nav to EdUK - link to EdUK topic 2 - link to EdUK topic 3 - link to Ed homepage - link to Education topic 2

EdUK Homepage - link to EdUK topic 1 - link to EdUK topic 2 - link to EdUK topic 3 - link to EdUK topic 4 - link to EdUK topic 5 - link to EdUK topic 6

EdUK topic 3 - detailed content




EdUK site



Obtree C3

Education UK branded

Hot Courses

Education Homepage - link to EdUK home - link to EdUK topic 1 - link to EdUK topic 4 - link to Education topic 2

e.g. Course search or Global content

e.g. Course search or Global content

Local content e.g. Visas

Local content e.g. Visas

Education topic 2 - detailed content

USER FLOW: POSSIBLE user flow between BC India and India EdUK sites

BC India branded



English Language Teaching



Current ELT section • Current ELT homepage lists a 13 set of graphical

links with text explanation• Some content is targeted at Learners, some at

Teachers• Links are to general English content, specific ELT

content or to other sites• 9 of 13 are external links:

– Learn English, Learn English for Kids, Military English, Football Culture, English in Britain, India English, Teach English, INE, Language Assistant

• 4 of 13 to be re-developed within CMS:– Teaching Centre Delhi, English Zone links, ELTecs page for

Jan. 6th– English Exams after Jan. 6th



ELT structure

• Multiple routes will be provided into content– Learners– Teachers– Generic interest in ELT activities

• Core ELT launch content is Teaching Centre Delhi

• Secondary ELT launch content is English-Zone links section



Teaching Centre Delhi • Currently has inconsistent LHS nav. throughout

section; content not grouped topically • Unclear if LHS links are to general English content,

specific Teaching Centre content or to other sites• Not all core content areas are available from LHS

nav.– e.g. customer cannot get to Courses easily from Enrolment or Contact page and instead needs to return to Teaching Centre homepage

• No links to Examination section despite many relevant direct references



Teaching Centre - content detail • Link courses directly to Examinations that can

be taken as a result (end Jan. release)• Use online resources as supporting links, but

do not promote as part of the core Teaching Centre offer

• Allow for additional content to be developed within these top-level 3 content groups

• Uses different page types within Section type A navigation

• See: India Launch Site map v0.4 for detail



Teaching Centre

Why learn English with BC

Meet the trainers

Student testimonials

Teaching methodology

Our Teaching centre(s)

Via main navigation system

INDIA I.A.: Teaching Centre Delhi

Courses available How to enrol on a course

FAQs

IELTS preparation

Conversational English

General English

FAQs

Enrolment information

Course dates

All these pages should allow links direct to Exam section where available, and to online resources if relevant. Also links to Course dates and enrolment.

NB - max. number of courses catered for =15

All these pages should allow links direct to Exam section where available, and to online resources if relevant. Also links to Course dates and enrolment.

NB - max. number of courses catered for =15

Young Learners

Business English

India Homepage

Same template / UI

All these content pages map to a specific UI template type.

All these content pages map to a specific UI template type.

Extra content 2 (opt.)

Extra content 1 (opt.)

Planning allows for development of 2 extra sections - Japan also has ‘Your level’ and online application form.

Planning allows for development of 2 extra sections - Japan also has ‘Your level’ and online application form.

ELT Homepage Section type A internal navigation

Section type A internal navigation

Study English in India

Training Packages

Detailed info


Date: 14th December 2001Site Map v0.4: Teaching Centre

Delhi

Teaching Centre(Subject UI)

Why BC study?(Content UI)

Enrol(Content UI)

Course detail(Course detail UI)

Teaching Centre(Content UI)

TeachingMethodology(Content UI)

Student testimonial(Testimonial detail

UI)

Meet Teachers(Content UI)

Courses(Course Listings

UI)

TC FAQs input(FAQS Input UI)

Course dates(Course dates UI)

Enrolment(Content UI)

SECTION TYPE A internal navigation

TC FAQs intput(FAQS output UI)

Course detail(Course detail UI)

Courses(Course Listings

UI)

Terms & Conditions(Content UI)

Linked to from allpages in section



BC India Homepage

Navigation directly to ‘Study English in India’

USER FLOW: I want to study an English course in India

Study English in India

Course details

User selects from navigation or core page content

Why learn English with BC

Courses available

How to enrol on a course

User selects <course name>

From this page, user can get to:•Enrolment information•Course dates•Relevant Exams•Teaching Centre locations

Selects Teaching Centre on ELT Learners page

Teaching Centre



Course listings UI – Teaching Centre

• Uses Course listings UI with relevant Section type A navigation present


Date: 5th December 2001Abstract UI: Course listings UI

3rd level UI

Consistent navigation location

Course summary

Course name Link to full Course detail UI

Section title <Teaching Centre Delhi>

Course summary


Course summary


Currently 6 options offered - Business Packages, will link to a further listings page.

Currently 6 options offered - Business Packages, will link to a further listings page.

Section type A navigation(opt.)

Why BC? Courses? Enrol

Section type A navigation that is specific to Teaching Centre section




Course detail UI – Teaching Centre

• Uses Course detail UI with relevant Section type A navigation present


Date: 5th December 2001Abstract UI: Course detail UI

4th level UI


Course description - long

Section title <Teaching Centre Delhi>

Course name

Relevant link 1

Relevant Link 2 (optional)

Content to be included here:

• describes the course objectives

•available locations (bullet points if more than 1) with links to address/contact info for that location

•the associated Examinations that can be taken with links to info on that Exam

•Includes link to Enrolment information page

•Includes link to dates for Courses and Enrolment

•Include Course fee information – what if this differs from location to location?

Content to be included here:

• describes the course objectives

•available locations (bullet points if more than 1) with links to address/contact info for that location

•the associated Examinations that can be taken with links to info on that Exam

•Includes link to Enrolment information page

•Includes link to dates for Courses and Enrolment

•Include Course fee information – what if this differs from location to location?

These can be used to promote most important links again –e.g. if on IELTS course page, this can link to IELTS Exam page. Or online resources. Limited to 2 only as aim is to get user to enrol.

These can be used to promote most important links again –e.g. if on IELTS course page, this can link to IELTS Exam page. Or online resources. Limited to 2 only as aim is to get user to enrol.

Section type A navigation(opt.)

Why BC? Courses? Enrol





ELTecs page

• Will be redeveloped in Content UI• Will link to ELTecs section on Teach English

site• See: India Launch Site map v0.4 for detail



English Zone links

• Will be redeveloped using Subject UI as introductory page, and Content UI for detail of links

• Architecture remains as per current pages – Three groupings for

• Teachers• Learners• General interest

• Uses Section type A internal navigation• See: India Launch Site map v0.4 for detail


Date: 14th December 2001Site Map v0.4: ELT E-Zone links

English ZoneLearner links(Content UI)

English Zone links(Subject UI)

English ZoneGeneral links(Content UI)

English ZoneTeacher inks(Content UI)

SECTION TYPE A internal navigation

ELT E-Zone links(External)



Scholarships



Scholarships • Deep, complex content • Not just about Scholarships – there are other

types of training/funding• Different awarding bodies / application

processes & criteria / types of funding • Links to external content on non-British

Council managed scholarships as well– Database being developed at BC Manchester will

not be ready for Jan. 6th so no link will be included

• Content will also provide contextual links to Education UK content



Scholarships - Section structure • Six top-level content groups to answer the

questions:– What does British Council have to do with

funding?– What types of scholarships does the British

Council have?– How do I apply for a scholarship?– Tell me about professional networking?– What other scholarships could I apply for?– What happens after I have completed my

scholarship?

• Uses Section type B internal navigation


Date: 14th December 2001Site Map v0.4: Scholarships &

Training

Scholarships &Funding

(Subject UI)

Why BC is involved(Content UI)

BC Awardingbodies

(Content UI)

INE(Content UI)

After Scholarship(Content UI)

Chevening(Content UI)inc. eligibility

SECTION TYPE B internal navigation

Ch. FAQs input(FAQS Input UI)

Ch. FAQs output(FAQS output UI)

Ch.Short term(Schol. Listings UI)

Ch.Long termShared

(Schol. Listings UI)

Ch.Long term Open(Schol. Listings UI)

Schol. specifics(Schol. detail UI)

Chevening main(External)

CWIT(Content UI)inc. eligibility

Fully funded(Schol. Listings UI)


e.g Iqbal

Application formwhere relevant

BOND(Content UI)inc. eligibility

BOND site(External)

Open HouseCounselling(Content UI)

Sch. FAQs input(FAQS Input UI)

Sch. FAQs intput(FAQS output UI)

INE main(External)

Pre-departure info(Not currently

available)

Post-assement form(External)??

/education/ptq/indexmain.htm

Alumni(Content UI)

ABS main(External)

Find Scholarship(Content UIl)

Sch. FAQs input(FAQS Input UI)

Sch. FAQs intput(FAQS output UI)

CSFP(Content UI)inc. eligibility

HotCoursesdatabase(External)

India EdUK(External)

Partially funded(Schol. Listings UI)

Fellowships(Schol. Listings UI)

All Short term(Schol. Listings UI)

All Long term(Schol. Listings UI)

Other types ofAward

(Schol. Listings UI)


Other types offunding/

scholarships(Content UI)

Applying for aScholarship(Content UI)

Scholarships Guidedocument can bedownloaded from here

THIS WILL NOT BEAVAILABLE FORLAUNCH

Eligibility criteriatest

(External)

CustomerSatisfaction forn

(External)

Alumni testimonial(Testimonial detail

UI)

Fellowshipsspecifics

(Schol. detail UI)

Scholarshipsspecifics

(Schol. detail UI)



Scholarships listings UI• Uses Scholarships Listings UI with relevant Section type B internal navigation

• Each listings page e.g. Chevening long-term open, Chevening long-term share, Chevening short etc – lists all scholarships available in that category and links to the relevant detail page

• Each listings page also links to EducationUK to allow a course/institution search

AKQA: British Council Customer Experience Design v0.5

Date: 5th December 2001Abstract UI: Scholarship listings UI

3rd level UI


Scholarship summary

Scholarship name Link to full Scholarship detail UI

Section title “All <Type X> scholarships available”

Scholarship summary


Scholarship summary


Link to relevant section of Education UK

Section type B navigation(opt.)

Why BC? Bodies INE Other Applying Afterwards

Section type B navigation that is specific to Scholarships section


Type X=

Chevening Long-term Open

Chevening Long-term Shared

Chevening Short-term

CWIT Fully funded

CWIT Partially funded

CSFP Scholarships

CSFP Fellowships

Fellowships

All long-term scholarships

All short-term scholarships

All other types of funding

Type X=

Chevening Long-term Open

Chevening Long-term Shared

Chevening Short-term

CWIT Fully funded

CWIT Partially funded

CSFP Scholarships

CSFP Fellowships

Fellowships

All long-term scholarships

All short-term scholarships

All other types of funding



Scholarships detail UI• Uses Scholarships details UI with relevant Section type B internal navigation

• Each listings page also links to EducationUK to allow a course/institution search


Date: 5th December 2001Abstract UI: Scholarship detail UI

4th level UI


Scholarship description - long

Section title “ <Type X> scholarships available”

Scholarship name

Link to Education UK

Link to Body specific page

Link to Body Contact info

Link 1 to Print forms (opt.)



Link to forms available to print out (if appropriate inform of PDF/Word doc/Gif etc)

Link to forms available to print out (if appropriate inform of PDF/Word doc/Gif etc)

Content to be included here is dependant on scholarship mandatory fields as indicated:

• Subject/Discipline

• Level/Role description

• Duration mandatory

• Institution (If appropriate)

• Award value mandatory (in case of secondments not always applicable)

• Number of scholarships/places mandatory

• Eligibility criteria mandatory

• Application procedure, deadline, specific contact details, interviews etc if appropriate mandatory

Content to be included here is dependant on scholarship mandatory fields as indicated:

• Subject/Discipline

• Level/Role description

• Duration mandatory

• Institution (If appropriate)

• Award value mandatory (in case of secondments not always applicable)

• Number of scholarships/places mandatory

• Eligibility criteria mandatory

• Application procedure, deadline, specific contact details, interviews etc if appropriate mandatory

Link back to listings page

Institution logo (opt.)

Section type B navigation(opt.)



Why BC? Bodies INE Other Applying Afterwards



Knowledge & Learning Centre



KLC and associated services

• Brief needed urgently for this section• Assume Section type B navigation:

– About UKnowledge– About E-Zone– About Library – About Videoconferencing– About Managed Learning Courses– About Education UK Zone

• See India Launch Site map v0.4


Date: 14th December 2001Site Map v0.4: KLC & UKnowledge

Knowledge &Learning Centre

(Subject UI)

About UKnowledge(Content UI)

Lots of links toUKnowledge sites

About ManagedLearning Courses

(Content UI)

About Library(Content UI)

About English Zone(Content UI)

AboutVideoconferencing

(Content UI)

About English Zonefor Teachers(Content UI)

About English Zonefor Learners(Content UI)

About ManagedLearning Courses

partners(Content UI)

KLC section accessible from: - Navigational elements - Library services Divisional UI - Homepage UI features

SECTION TYPE B internal navigation

UKnowledge link 1(External)




UKnowledge resources

Detail on each MLC(Course detail UI)

About EducationUK Zone

(Content UI)



Science Festival 2002



Science Festival 2002

• British Council India site will direct customers to www.sciencefestival.org

• Multiple access routes to this site – see Navigation_elements_v0.5.xls and Site Map

v0.4 for detail

• From navigation elements, the link is direct to this site

• From within a specific page, link will be supported by a paragraph of introductory copy that is relevant to the page

• Will also be promoted on Events pages



Contact Us(Contact Us UI)

Local offices(Regional locations

UI)

India Homepage(Homepage UI)

Features:1) EdUK (& Alumni)2) Scholarships (&

Chevening)3) KLC & UKnowledge4) ELT (& KLC E-Zone)

5) Science Festival 20026) Library Network

Science Festival2002

(External)

India EdUK(External)

Accessed from Hompage

Events listings(Events listingsUI)

Event detail(Event detail UI)

www.bclindia.org(External)

Site Map v0.4: Science Festival 2002 link / Other content

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 British...

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