Data_Sheet-Facebook_Analytics
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Transcript of Data_Sheet-Facebook_Analytics
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Gain True Measurement o
Your Facebook ROIOVER 500 MILLION REASONS WHY FACEBOOK MATTERS
As companies move beyond marketing that interrupts a customers online experience, marketers
search or ways to join the conversation and have more relevant interactions with Facebooks
more than 500 million users. Your Facebook ans are valuable! According to a Syncapse report 1:
68% o Facebook ans indicate they are very likely to recommend a product.
Facebook ans reported spending $71.84 more per year than non ans
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DATA SHEET / FACEBOOK ANALYTIC S
Marketers Challenges with FacebookDo you know what Facebook visitors are doing on
your pages? What impacts their conversion rate?
Tagging challenges
Traditional tagging methods do not work on Facebook, so you
need a diferent approach than you have used on your website.
Limited visibility
Current solutions today all short, limiting insight to awareness,
subscription and engagement.
Cannot track ad conversions
Ad tracking in Facebook is limited to impressions and clicks.
There are no ways to track ad conversions within Facebook.
THE WE BTRENDS ADVANTAGE
Webtrends Facebook Analytics oers the most comprehensive tracking and measurement analytics
to help you maximize ROI or your marketing investments. With Webtrends you receive:
Faster time to value. A complete ready to run solution with pre-congured best practice reports
and to resources you need to simply modiy and add reports as needed.
Powerful unsurpassed measurement.Accurately measure deep metrics o all major Facebook eatures,
including ads, custom tabs and apps, and other components no other analytics tool can capture.
Quick and exible implementation. Start your analysis aster with easy, sel implementation or
use Webtrends Services to help you maximize return on your Facebook investment.
Campaign-wide context. Get a multi-channel perspective on your digital marketing by overlaying
your Facebook results on your web site, blog and other digital marketing data.
Clear path to conversions. Detailed tracking o visitor interactions helps determine how many
visitors click through to custom apps and complete other conversion-related activities.
1 Source: http: //www.syncapse.com/media/syncapse-value-o-a-acebook-an.pd
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WEBTRENDS CAPABILITIES
Webtrends Facebook Analytics ex tends the reporting that you can get rom Facebook Insights
today. With Webtrends, receive the most comprehensive tracking and detailed metrics within
opt-in custom Facebook applications, as well as site components that have been impossible to
meaningully measure beore.
Custom tabs. Capture visitor interactions within custom tabs on your Facebook page.
Custom apps. Capture a broad range o app-related interactions.
Ads. Determine how many visitors click through to your custom apps and complete other
conversion-related activities.
Flash. Understand how visitors engage with multimedia experiences created with a security-
limited version o Adobe Flash required within custom tabs.
Links. Compare click-through rates within apps, tabs, ads and more.
Pop-ups. Track when visitors click on Facebook AJAX pop-up windows.
Content sharing. Determine the popularity o content by measuring how oten visitors share it
with riends.
Insight view. Review and analyze your Facebook data within Webtrends highly intuitive Insight
interace even i you dont have a ull deployment o Webtrends Analytics 9.
Cross-channel perspective. RSS overlays let you view your Facebook results in context to web
site, blog and other digital marketing data.
Report on the visitors with the hihest potential or stronly inuencin your brand.
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About Webtrends Inc.Webtrends is an enterprise customer intellience company that turns online and ofine data into understandin. We help
oranizations realize a competitive advantae by providin insiht-driven optimization o their diital channels. Our leadership
extends beyond the web analytics industry we ounded in 1993 to the measurement, optimization and interation o all diital
content and customer intellience, includin web sites, social media and paid-search advertisin. Our products and services are
trusted by thousands o leadin brands and lobal oranizations, includin Microsot, The Coca-Cola Company, The New York
Times and Cabelas. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736.
Webtrends is a reistered trademark o Webtrends Inc. in the United States and other countries. All other trademarks and reistered
trademarks are the properties o their respective owners.
Facebook
Packaged
Reports
Webtrends Analytics 9
Out-o-the-BoxReports or User-related metrics
Pre-congured Reports
or apps/tabs via
easy-to-use Webtrends
Insight Interace
Self-implementation
Guides enable you to turn
on tracking o pre-
congured reports
Leverage Webtrends
Professional Services
to extend your
reporting needs
Tag your appsMonitor your Apps
Application-
related metrics
Self-
Implementation
Advanced
Reporting
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WEBTRENDS FACEBOOK ANALYTICS: 1-2-3
Webtrends Facebook Analytics comes packaged with pre-congured reports that provide
insight into:
Visitor interactions with your Facebook tabs and apps Activity generated by your Facebook advertising
How much trac your Facebook campaigns are generating and where that trac is coming rom.
Sel-conguration guides enable customers to quickly tag their custom Facebook components
or you can take this to the next level and enhance your reports, add new reports, or enlist
Webtrends Services to urther maximize your investment in Facebook.
