Dataset Guide 2

BML224: Data Analysis for Research

Assessment Guide -‐ 1


Dataset Guide 2

Introduction The following guide provides information relating to a series of variables in a file called

EXAMFILE2010. This file relates to the results of a survey of 600 retail businesses in Hampshire and

West Sussex, regarding their attitudes to e-‐commerce, marketing and sustainable business

management. The survey also looked at the characteristics of businesses and the motivations

influencing business strategy. An initial analysis of the results suggest that businesses in the West

Sussex are more pro-‐active in terms of developing e-‐commerce, and that the size of business,

business motivations, previous occupations, and perceived value of e-‐commerce are all important

factors influencing business strategy. Businesses have also noticed the impact of recession, however

there is a clear difference in terms of how businesses have adapted to recession.

Please read through this guide carefully and familiarise yourself with the different variables. This

dataset will be used as the basis of in-‐class activities using SPSS. The Assessment file can be

downloaded from the BML224 homepage on Moodle.



Data Fields (in alphabetical order)

Details Data Type

Ref No. Reference number of the establishment For indexing only

Section 1: Entrepreneurial and Business Profile AGE

Age of the entrepreneur

AREA

Area Code: 1: West Sussex 2: Hampshire

AGECAT

Age of the entrepreneur (by category): 1: 20 to 30 2: 31 to 40 3: 41 to 50 4: 51 to 60 5: 61 to 70 6: 71+

EMPLOYEES

Number of Employees (by category): 1: 1 to 5 2: 6 to 10 3: 11 to 15 4: 16 to 20 5: 21+

LENGTHCAT

Length of business ownership (by category): 1= up to 5 years; 2=over 5 years

OCC

Previous Occupation (by category): 1: Managers and Administrators 2: Professional Occupations 3: Clerical and Secretarial 4: Sales 5: Manual

OWNER

Ownership/management status of the businesses (by category): 1: Owner and Manager 2: Manager

PROFIT08

Annual profit 2008

PROFITRANK08

Rank of business based on 2008 profit

PROFIT09

Annual profit 2009

PROFITRANK09

Rank of business based on 2009 profit



RECESSION

Whether the business has noticed a change in consumer retail spend (by category): 1: Yes 2: No

RESPONSE

Business Response to the Recession (by category): 1: Pro-active 2: Re-active

SIZE

Size of the business by Profit (by category): 1: £0 to £9,999 2: £10,000 to £19,999 3: £20,000 to £29,999 4: £30,000 to £39,999 5: £40,000 to £49,999 6: £50,000 to £59,999 7: £60,000+

TOWN

Name of Town: Chichester [West Sussex] Worthing [West Sussex] Portsmouth [Hampshire] Winchester [Hampshire]

TOWNCODE

Town - Coding Scheme: 1: Chichester [West Sussex] 2: Worthing [West Sussex] 3: Portsmouth [Hampshire] 4: Winchester [Hampshire]



Section 2: Sustainable Business Management CTAUDIT07

Carbon Trust Audit Score in 2007 [Refers to a business audit conducted by the Carbon Trust at the end of which the business gets a carbon score – the higher the score the more the business is doing to off-set its carbon footprint]

CTRANK07

Rank of business based on Carbon Trust Audit Score

CTAUDIT09

Carbon Trust Audit score in 2009 [Refers to a business audit conducted by the Carbon Trust at the end of which the business gets a carbon score – the higher the score the more the business is doing to off-set its carbon footprint]

CTRANK09

Rank of business based on Carbon Trust Audit Score

CTCHANGE

Change in Carbon Trust Audit Score 2007-2009

CARBONTRUST

Recipient of free Carbon Trust audit training (by category): 1: Yes 2: No

CTVALUE07

Business attitudes to the value of the Carbon Trust Audit in 2007: 1: Low Value to 10: High Value

CTVALUE09

Business attitudes to the value of the Carbon Trust Audit in 2009: 1: Low Value to 10: High Value

INVEST

The level of actual investment in off-setting the carbon footprint of the business

INVESTRANK

Rank of business based on carbon off-setting investment

MEMBER

Member of Hampshire and West Sussex Sustainable Business Partnership (by category): 1: Yes 2: No

PRODUCER

Attendance at a University of Chichester ‘Profitability through Sustainability’ course (by category): 1: Attendee 2: Non-Attendee



SAVINGS

Percentage reduction in energy costs derived as a result of Carbon Trust energy audit

SAVINGSRANK

Rank of business based on the reduction in energy costs derived as a result of Carbon Trust energy audit

SUPPLY08

Percentage of goods and services sourced locally in 2008

SUPRANK08

Rank of business based on the percentage of goods and services sourced locally in 2008

SUPPLY09

Percentage of goods and services sourced locally in 2008

SUPRANK09

Rank of business based on the percentage of goods and services sourced locally in 2009

SCHANGE

Change in the use of locally sourced goods and services between 2008 and 2009



Section 3: E-Commerce, Marketing, and Customer Service ATTEND

Attendance on Business Link improving retail competitiveness workshop (by category): 1: Attendee / 2: Non-Attendee

BASKET

Percentage of sales taken online in 2009

BLINK07

Perceived value of Business Link retail support in 2007: 1: Low to 10: High

BLINK09

Perceived value of Business Link retail support in 2009: 1: Low to 10: High

GAIN

Percentage change in sales through online shopping basket 2008-2009

INTQUAL07

Businesses perceived importance of online retail presence in 2007: 1: Low to 10: High

INTQUAL09

Businesses perceived importance of online retail presence in 2009: 1: Low to 10: High

MARKETING07

Percentage of net profit invested into wider business development in 2007

MARKETING09

Percentage of net profit invested into wider business development in 2009

ONLINE

Online Retailer (by category): 1: Yes 2: No

SERVICE07

Perceived consumer expectations of customer service in 2007: 1: Low to 10: High

SERVICE09

Perceived consumer expectations of customer service in 2009: 1: Low to 10: High

Dataset Guide 2

Documents

Transcript of Dataset Guide 2