Datan merkitys teollisen internetin liiketoiminnassa, professori Marko Seppänen, Tampereen...
Transcript of Datan merkitys teollisen internetin liiketoiminnassa, professori Marko Seppänen, Tampereen...
Datan merkitys teolliseninternetin liiketoiminnassa
Prof. Marko SeppänenTampereen teknillinen yliopisto
[email protected]+358 40 588 4080
4.11.2015
“Data is the new oil.”
“Yes”
“No”
“We think about this as digitization of the industrial world. We as a company didn’t go to bed one night and say, “We can’t be an industrial company anymore. We need to be more like Oracle. We need to be more like Microsoft.” It happened more on an evolutionary basis, really based on the industries we’re in and the technology we serve.”
–Jeff Immelt, General Electric chairman and CEO on October 2015
http://iot‐analytics.com/20‐internet‐of‐things‐companies
Porter & Heppelmann, 2014 p.69
Two key questions on data
• What datamust the company capture, secure, and analyze to maximize the value of its offering?
• How does the company manage ownership and access rights to its product data?
https://www.deere.com/en_US/products/equipment/ag_management_solutions/field_and_crop_solutions/john_deere_field_connect/john_deere_field_connect.page
http://www.wired.com/2015/04/dmca‐ownership‐john‐deere/
Porter & Heppelmann, 2015 p.107
Lessons from the software industry
1. Shorter development cycles
2. Product‐as‐a‐Service (PaaS) business models
3. Focus on customer success
4. Products as parts of broader system
5. Analytics as a competitive advantage
KIITOS.