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    How to Choose the Right VirtualDatacenter for Your Needs

    CONTENT

    Executive Summary

    Virtual Datacenters: One

    Size Does Not Fit All

    Common Uses for Virtual

    Datacenters

    Which VDC is Right for

    Which Workload?

    Benefits of Multiple

    Virtual Datacenters

    Our Approach to Virtual

    Datacenters

    Conclusion

    About Fulcolo.net

    Executive Summary

    Enterprises are increasingly moving to the cloud for greater agility and cost

    efficiency. However, they are finding that running complex enterprise

    applications requires much more than aonesize fits allapproach when they

    move to a cloud infrastructure. Based on experiences, these large organizations

    have multiple workloads with differing performance and security requirements.

    Some applications demand a positive and consistent end-user experience for

    production and higher-tier workloads, while other applications need quick access

    to scalable resources, yet price sensitivity is higher because these workloads

    carry lower risk.

    www.fulcolo.net | [email protected]

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    Virtual DataCenters Hosted:

    One Size Does Not Fit All

    How to Choose the Right Virtual Datacenter for Your Needs | WHITEPAPER

    Service-based IT continues to grow in popularity, including

    Infrastructure-as-a-Service (IaaS) offered via a public cloud. Theseservice providers offer the processing, storage, networks and other

    fundamental computing resources while ensuring nearly constant

    uptime and state-of-the-art security measures. More and more

    enterprises are drawn to IaaS models, given their clear cost and

    operational advantages.

    According to a June 2012 report from IT research and advisory company

    Gartner Inc., the Cloud System Infrastructure Services market is poised

    for strong growth with a worldwide forecast to grow from an estimated

    $4.3 billion in 2011 to $24.4 billion in 2016.1

    Companies creating and managing their own datacenters are prone to

    over-provisioning and building too much capacity based on projected

    demands that are one, two and three years into the future. On the other

    hand, we have found that organizations that leverage IaaS services

    benefit from on-demand, adjustable resources. IT organizations using

    IaaS public cloud virtual datacenters experience an unparalleled level of

    speed and agility because their IaaS resources can quickly conform to

    their changing market conditions and business requirements.

    As a service provider, we know IaaS cost benefits also motivate SMBs

    and Enterprises to move workloads to the cloud. Public cloud service

    providers typically have large platforms segmented for customers,

    providing economies of scale and cost savings through efficiency. In

    addition, because the infrastructure resides off premise, companies can

    adopt new technologies without having to worry about obsolete

    equipment, upgrades and retrofits. Instead, they remain focused on

    their core mission.

    A virtual datacenter is a pool of cloud

    infrastructure resources hosted in the

    public cloud that includes compute,memory, storage and bandwidth

    components. Service providers meet the

    ever-changing needs of their customers

    by making these resources available to

    customer applications, business units and

    projects, eliminating concerns with

    physical capacity. Service providers that

    offer virtual datacenters may offer a

    single type of virtual datacenter or

    multiple types. When the multiple types

    offered are compatible with each other,

    customers have the flexibility to match

    different workload requirements with

    different virtual datacenters and move

    between those types.

    Higher-tier virtual datacenters offer on-

    demand resources, greater performance

    and scalability and burstable capacity,and are the usual choice for production

    workloads. Lower-tier virtual datacenters

    also offer on-demand resources, yet are

    typically designed for less critical

    workloads with higher price sensitivity,

    such as development and testing

    environments.

    VIRTUAL DATACENTER

    1 Forecast: Public Cloud Services, Worldwide 2010-2016, 2Q12 Update, report by Gartner, Inc., 2012.

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    How to Choose the Right Virtual Datacenter for Your Needs | WHITEPAPER

    Evaluating Service Providers

    When evaluating IaaS service providers at the highest level, companies should

    establish what kind of service relationship they want, how service-oriented a

    potential company is, and whether the provider is knowledgeable and committed

    enough to understand the business type and use case.

    Investigating datacenter platforms is also important. For example, companies

    virtualizing with Vmware may discover that a service provider does not offer

    compatibility with the current VMware platform and tools they use or wish to use

    for virtualization. They also may not offer to support future VMware product

    releases, which could impact your future environment.

    Every IaaS service is structured differently. Service providers vary in how they

    interact with other datacenters and how they interact with a customersprivatedatacenter in a hybrid cloud model.

    Some service providers offer the flexibility of different datacenter tiers, but the

    tiers do not work together, prohibiting workload movement between

    datacenters. When migration is impossible, vendor lock-in can result, making it

    difficult for companies to align their IT services and applications to the optimal

    virtual datacenter environment, especially as requirements change.

    Customers in 2012 placed greater focus onapplications as they strived for increased agilitywhen compared with customers surveyed in 2011.They realized 25 percent faster application time tomarket, compared with the 2011 results. They alsoreported that agility is aided by cloud computing.In fact, the research shows that there is anopportunity cost for organizations that wait toolong to adopt cloud computing.

    VMWAREJOURNEY

    ADOPTIONINSIGHTS 2011

    REPORT ONAPPLICATION

    TIME TOMARKET

    L2

    L3

    FW

    LB

    LB

    Public Zone

    Private Zone

    [email protected]

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    How to Choose the Right Virtual Datacenter for Your Needs | WHITEPAPER

    Common Uses for Virtual Datacenters

    Different types of virtual datacenters, designed for specific concerns and uses, help enterprises meet their variableneeds in IT service delivery.

    Emerging ApplicationsCompanies focused on emerging applications face many unknowns, yet must ensure that the underlying infrastructure will

    support application delivery in the short and long terms. Therefore, datacenter flexibility and scalability and cloud server

    burstability are imperative, particularly as they relate to providing a consistently positive end-user experience. A production

    level virtual datacenter offers the flexibility needed to accommodate a broad range of both IT and end-user needs for even

    the most robust, demanding new applications.

    Development and TestingIT departments involved in the development and testing of client-facing applications also face unknowns, especially where

    building the infrastructure and operational protocols to meet their exact needs is concerned. During development and testing

    activities, IT executives face particular financial risk. They need to successfully predict the servers, computing power,networking and storage that will be needed at the development, testing and production stages. However, these applications

    residing in a development platform may not be ready for production for many months, and ultimately may never go live.

    Noteworthy is that a VMware Customer Benchmark study found that organizations that virtualized Test and Development

    yielded acompelling175% return on their investment.2

    For these organizations, the virtual datacenter is a great option. By working with a cloud service provider with flexible virtual

    datacenter options, forward-thinking IT executives can leverage a different type of virtual datacenter based on how

    development and testing cycles unfold, and their eventual outcomes.

    Moving a Workload to ProductionWhen moving closer to production, virtual datacenter flexibility is again important. For instance, a development project may

    initially require application replication for one small test team. Then closer to production, three instances of the application

    may be needed for three different teams, temporarily requiring additional capacity. These activities are well suited to a pre-

    production virtual datacenter offered at a lower cost than a production virtual datacenter. Closer to production, additional

    bandwidth may be required for performance testing. With a desire to know exactly how the application will run in production,

    the team may want to test it in the production virtual datacenter since that is the eventual target, but may only need that

    environment for three weeks to conduct the performance testing. Upon successful testing, the application can easily be

    staged and moved into a production virtual datacenter.

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    2 Boldy Navigating Towards IT-as-a-Service, white paper by CIO Custom Solutions Group, 2011.

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    Application Upgrades

    More datacenter flexibility is needed after running the application in production. Instead of using up production virtual

    datacenter resources, IT teams can conduct functional testing of the new version by replicating the production platform

    to the pre-production virtual datacenter, and then move it to the production virtual datacenter when it is ready to

    release to customers.

    Other Virtual Datacenter Uses

    The flexibility of the virtual datacenter model makes it a viable, cost-effective model for many application environments

    in addition to development and testing, production and upgrades. Total cost of ownership is a key consideration when

    declining and aging applications can create usageand therefore resource requirementfluctuations. IT can

    strategically move workloads between production and pre-production virtual datacenters to reduce costs and still meet

    end-user requirements. In a traditional datacenter environment, companies build their datacenters for peak demand,

    which can result in costly resources sitting idle for long periods of time. A company participating in a trade show can

    temporarily leverage a production virtual datacenter to quickly deliver more capacity to accommodate a 50-prospect

    demonstration environment. Another example, the conference room pilot, involves demonstrating an application to

    prospective customers from a conference room. This is the perfect opportunity to leverage a pre-production VDC to

    temporarily have an instance of the application running, without needing high-performance production levels.

    How to Choose the Right Virtual Datacenter for Your Needs | WHITEPAPER

    www.fulcolo.net | skype fulcolo.net | [email protected]

    Declining Emerging

    CORE

    (strategies)

    Virtualization is an ongoing journey

    towards attainingvirtual nirvana

    of cloud computing.

    Cloud computing will however be out

    of reach entirely unless you get your

    virtual data centre and the network

    infrastructure in a position to

    support virtualization.

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    How to Choose the Right Virtual Datacenter for Your Needs | WHITEPAPER

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    MATCHING WORKLOADS TO VDC: IMPORTANT CONSIDERATIONS

    STEP 1:Assess Your Risk

    Profile

    Different risk profiles fordifferent applications, so youmust consider requirementsaround:

    Security Performance Flexibility Contractual commitment IT governance

    Ensure that you get the

    appropriate level of valuefrom the VirtualDatacenter per your riskprofile.

    STEP 2:Assess Resource

    Predictability

    Identify your flexibility needsbased on how predictableyour workload is. You needdifferent degrees of flexibility

    for production vs. re-production workloads.

    Identify how much capacityyou will need to be able toquickly access. For top-tierworkloads, you want the

    right amount of capacityavailable when you need it.

    STEP 3:Assess Resource

    & ManagementNeeds

    Analyze how you will need tobe able to distributecapacity. You may need theability to distribute capacityacross teams, departments,applications or projects.

    Self-service or managedservice? For some businessunits and projects, you needself-service cloudmanagement capabilitieswhite for others you mayneed managed services toachieve optimal ROI.

    STEP 3:Assess Cost

    What services are you willingto pay for vs. do yourself?you need to be able toquickly make some changesyourself, while others mightbe better handled by thecloud provider. Identify abalance to prevent too muchservice for the business needand budget.

    You should establish howmuch you are willing to payfor security, performance,flexibility and contractualcommitment levels.

    Which Virtual Datacenteris Right for WhichWorkload?

    Few cloud service providers offer companies achoice of multiple types of virtual datacenters

    to serve the needs of different workloads and

    different business requirements. However, the

    ability to match workloads to virtual

    datacenters based on specific characteristics

    can drastically increase efficiencies. To choose

    the right virtual datacenter for the right

    workload, companies must carefully assess

    resource and cost demands for each workload

    they are considering moving to the cloud.

    To optimize your IT budget, it is important

    to have the flexibility to change your mindand move workloads around, out to the

    cloud to the appropriate platform and back

    if needed. Understand what types ofchanges and movements you can makewith your resources once they are in a

    virtual datacenter.

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    How to Choose the Right Virtual Datacenter for Your Needs | WHITEPAPER

    www.fulcolo.net | skype fulcolo.net | [email protected]

    In addition to reducingcapital and operatingexpenses, customers report

    that their:

    Number of new projectsincreased by 21 percent

    Application time to marketimproved by 22 percent

    Rework and test improvedby 26 percent

    Server incidents werereduced by 27 percent

    System downtime wasreduced by 26 percent

    Moreover, customers thatchoose to implementvirtualization with cloudcomputing capabilities sooner

    in their IT transformationreport achieving high valuelower costs and greateragilitysix times faster thanenterprises that wait.

    - VMWARE JOURNEYTO YOUR CLOUD

    EXECUTIVE OVERVIEW, 2011

    Benefits of a Virtual Datacenter

    Increase IT responsiveness.By managing efficient pools of IT resources andlayering elements of automation, a virtual infrastructure solution enables servicerequests to be fulfilled much easier and more rapidly in response to establishingnew and retiring old applications.

    Improve utilization and lower capital spending.Individually, initial investmentsin technologies such as server virtualization and efficient, shared storage candramatically reduce the number of servers and the storage capacity needed in adatacenter environment. This reduction in capital spending is further amplified in avirtual infrastructure solution through the power of an efficient, shared storagesolution that is pretested and integrated with virtualized servers and tuned to workefficiently with specific applications under a common management umbrella.

    Ease management and move to more predictable operational spending.The

    common management umbrella, enhanced with automation and multi-tenancyenabled by orchestration management software, can greatly reduce the processesand strains on resources to manage a complex, dynamic IT environment.

    Minimize power and cooling. Improvements in utilization combined with thebenefits of automation capabilities spanning the virtual infrastructure environmentthat enable a more holistic level of control over resources will help minimize energyrequirements.

    Reduce risk.The risk of IT not being able to support the business goals of anorganization is greatly reduced as the task of maintaining and managing discrete IT

    components is inherently more complicated. Simplified and automated managementof a virtualized infrastructure solution affords efficient and rapid recovery fromserver or application failure. In addition, the risk associated with maintaining avirtual infrastructure solution is reduced given the pretested and integratedsolutions approach.

    Enables GREEN computing- Virtualization is a cornerstone technology for makingdatacenters more energy-efficient and environmentally friendly. With virtualization,you can consolidate applications and services now running on multiple servers ontoone or a few modern, energy-sparing servers, and you can configure them to run at

    much higher utilization rates.

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    How to Choose the Right Virtual Datacenter for Your Needs | WHITEPAPER

    www.fulcolo.net | skype fulcolo.net | [email protected]

    Benefits of Leveraging Multiple VirtualDatacenters

    Companies desiring a more agile approach to business operations and IT

    service delivery can turn to virtual datacenters hosted in the public cloud forflexible infrastructure resources and cloud services. Leveraging multiple

    virtual datacenters increases the flexibility, cost-efficiency and agility that

    organizations can realize from adopting a public cloud strategy:

    Resource efficiency Leverage one public cloud providers platformwith multiple virtual datacenter options rather than more than oneplatform, and mix and match applications to the most appropriate virtualdatacenter

    Centralized control

    Deploy applications for multiple business units inthe same virtual datacenter environment, empower groups with self-service capabilities, and equip IT managers with role-based access

    Distributed capacity Assign individualized infrastructure resourcesand security to different application teams and business units, enable eachgroup to have its own virtual datacenter environment without increasing ITmanagement complexity, and offload simple operations such as virtualmachine creation and control to individual departments

    Flexible capacity and bursting Leverage flexible capacity and

    bursting month after month to accommodate changing user demands

    Cost-effective backup and recovery Back up to a pre-productionsite to reduce costs while effectively protecting your productionenvironment with a sound backup and recovery plan

    Positive end-user experience Provide a more consistent end-userexperience by running the right workloads in the right virtual datacenter,which enables both cost efficiency and the performance needed formission-critical applications

    Our Approach toVirtual Datacenters

    In addition to the more common

    features of virtual datacenters, we

    offer capabilities and services that

    offer our customers additional

    advantage. Fulcolo.nets Virtual

    Datacenters are pools of resources.

    You can allocate and reallocate the

    resource components, memory,

    storage, bandwidth and compute)

    as needed rather than building a

    new virtual datacenter with the

    desired resource configuration. For

    instance, you can add memory to

    an individual server, in contrast to

    other service providers where you

    would have to invest in another,

    larger server to get the memory

    allocation needed. You can also mixand match your workloads to the

    optimal virtual datacenter type.

    Fulcolo.nets Virtual Datacenters

    offer different virtual datacenter

    types, VMware compatibility, robust

    cost management tools and flexible

    burst options.

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    Who we areFulcolo.net provides small, mid-size and enterprises flexible IT infrastructure solutions with its Modular

    and Virtual Datacenters. Fulcolo.nets customer approach leads to innovative solutions that offer

    unprecedented visibility and control, helping customers make better decisions about risk, agility and

    operational efficiency. Fulcolo.net, a service provided by Fulcrum IT Service Pvt Ltd, facilitates a hybrid

    cloud approach for IT departments and business units seeking choice, platform compatibility and a cloud

    partner that focuses customersunique infrastructure needs.

    Fulcrum IT Services Pvt Ltd , Alpnani Building, Anand, Gujarat, INDIA 388001. All rights reserved. Fulcolo.net and Fulcrum IT Services are registered trademark of Fulcrum IT Services Pvt Ltd inIndia and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies

    A New Rating System For Data Centres | WHITEPAPER

    Call: 91 269 2252888email: [email protected]

    skype: fulcolo.net

    Conclusion

    While virtual datacenters are providing an opportunity for enterprises to operate with a new level of IT and business

    agility, one type of virtual datacenter does not meet the requirements of all business applications. IT departments

    dedicating staff and financial resources to move a variety of applications through their lifecycles need different

    virtual datacenter environments for different workloads at different times. Fulcolo.netsunique approach to virtual

    datacenters offers organizations the underlying technologies, flexibility and management capabilities to deliver IT

    services and applications in a more cost-effective, strategic way than what is possible with other IaaS options in the

    marketplace. After thoroughly assessing workload requirements and establishing which Fulcolo.net Virtual

    Datacenter is right for which workload, IT organizations can leverage the multiple virtual datacenter model to

    operate more responsively to internal clients and customers alike, and to have a positive impact on the bottom line.

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