Data Table Example

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Direct Mail Model Inputs Fixed cost of Printing $ 10,000.00 Variable cost of Mailer $ 0.25 Number Mailed 100000 !erage "rder $ #0.00 Variable cost er order $ 2%.50 &es onse rate #' Calculated Section Number of "rders #000 &e!enue $ 1(0,000.00 Fixed )ost $ 10,000.00 Variable cost of mailer $ 25,000.00 Variabe cost of "rder $ 11#,000.00 Outputs Pro*t $ 11,000.00

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Data Table Example

Transcript of Data Table Example

Problem StatementDirect Mail ModelInputsFixed cost of Printing$10,000.00Variable cost of Mailer$0.25

Number Mailed100000

Average Order$40.00Variable cost per order$28.50

Response rate4%

Calculated SectionNumber of Orders4000Revenue$160,000.00Fixed Cost$10,000.00Variable cost of mailer$25,000.00Variabe cost of Order$114,000.00

OutputsProfit$11,000.00

one- two way data tableDirect Mail ModelInputsOne Way Data TableTwo Way Data TableFixed cost of Printing$10,000.00Variable cost of Mailer$0.25Net Profit Vs Response RateNet Profit Vs Average Order and Response Rate$11,000.00$11,000.00$36.00$37.00$38.00$39.00$40.00$41.00$42.00$43.00$44.00Number Mailed1000001%-235001%-27500-26500-25500-24500-23500-22500-21500-20500-195002%-120002%-20000-18000-16000-14000-12000-10000-8000-6000-4000Average Order$40.003%-5003%-12500-9500-6500-3500-50025005500850011500Variable cost per order$28.504%110004%-5000-10003000700011000150001900023000270005%225005%25007500125001750022500275003250037500425006%340006%100001600022000280003400040000460005200058000Response rate4%7%455007%1750024500315003850045500525005950066500735008%570008%2500033000410004900057000650007300081000890009%685009%3250041500505005950068500775008650095500104500Calculated Section10%8000010%400005000060000700008000090000100000110000120000Number of Orders4000Revenue$160,000.00Fixed Cost$10,000.00Variable cost of mailer$25,000.00Variabe cost of Order$114,000.00

OutputsProfit$11,000.00

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