U ARENA DATA SHEETOCTOBER 2017

DYNAMIC EXTERIOR ARCHITECTURAL LIGHTING GIANT LED VIDEO SCREENS ON THE FAÇADE HUNDREDS OF IPTV SCREENS (CONCOURSES & VIP LOUNGES)

GIANT LED RIBBONS AROUND THE PERIMETER OF THE BOWL MOST VERSATILE AND HIGH-PERFORMANCE PROJECTION- MAPPING SYSTEM IN THE WORLD

MASS HIGH-SPEED WIFI CONNECTIONS FOR SMARTPHONE STREAMING AND INTERACTIVITY

Moment Factory is the experiential partner of the U Arena, a new state-of-the-art 40,000-seat closed-roof sports and entertainment destination, signed by architect Christian de Portzamparc and located at the heart of Paris’ La Défense business district.

Moment Factory’s creative and interactive content strategies offer U Arena’s fans an unforgettable, unified visitor experience while enjoying the venue’s world-class sports, entertainment and special events.

From its striking exterior façade through the U Arena’s impressive concourses and VIP spaces to the interior bowl’s groundbreaking projection-mapping system, the arena is equipped with the latest advances in experiential programming and technology.

Moment Factory is a multimedia studio with a full range of production expertise under one roof. Our team combines specializations in video, lighting, architecture, sound and special effects to create remarkable experiences. With its headquarters based in Montreal, the studio also has offices in Los Angeles, Tokyo, London, New York City and Paris. Since its inception in 2001, Moment Factory has created more than 400 unique shows and destinations. Productions span the globe and include such clients as Los Angeles Airport, Nine Inch Nails, Microsoft, NFL, Sony, Toyota, the Sagrada Familia in Barcelona, Madonna and Royal Caribbean.

ABOUT MOMENT FACTORY

MOMENT FACTORY AND U ARENA

Moment Factory is proud to be U Arena’s resident experiential partner. From opening day onward, the studio will oversee the creation and operation of a new generation of content and activations designed to seize the public imagination. A wide range of content will anchor the venue’s visual identity, energize home games for the popular Racing92 Rugby team and offer a high-profile platform for activating strategic partnerships with iconic brands including PepsiCo, Boulanger, Natixis and Clarins. Moment Factory is looking forward to programming some of the most varied and innovative

entertainment experiences available anywhere, for years to come.

ARCHITECTURAL LIGHTING AND EXTERIOR VIDEO WALLS

GIANT-SCALE VIDEO PROJECTIONS

MASS PUBLIC CONNECTIVITY & INTERACTIVITY

UNIFIED IMMERSIVE MULTIMEDIA SYSTEM

DYNAMIC DIGITAL SIGNAGE

SOUND SYSTEMS

INTERIOR EXTERIOR

THE MOMENT FACTORY SOLUTION

E MEDIA@MOMENTFACTORY.COMT + 1 514 843-8433 MOMENTFACTORY.COM

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@MOMENT_FACTORY

Thanks to U Arena’s highly reconfigurable seating arrangements, events can take maximum advantage of the scaleability and versatility of the in-house multimedia systems. U Arena will quickly establish itself as one of the most multifunctional and adaptable entertainment venues in the world.

The unified entertainment control solution created by Moment Factory will orchestrate all content appearing throughout the facility—including content delivered by the most advanced embedded video projection-mapping system in the world. This innovative projection system can be reconfigured in real-time during a live event to deliver massive-scale, high-impact content onto the arena’s floor, walls or even onto the crowds.

U Arena’s cutting-edge performance environment will be unveiled to the public in stages this fall during a series of unforgettable concerts, sport matches and special events.

40,000 SPECTATORS

30,000 SPECTATORS

20,000 SPECTATORS

E MEDIA@MOMENTFACTORY.COMT + 1 514 843-8433 MOMENTFACTORY.COM

/MOMENTFACTORY

@MOMENT_FACTORY