DATA PRINCIPLES & VISUALISATION · 2020-07-24 · Get introduced to visual literacy, design...
Transcript of DATA PRINCIPLES & VISUALISATION · 2020-07-24 · Get introduced to visual literacy, design...
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DATA PRINCIPLES & VISUALISATIONAnalyse, interpret and tell stories through data
Learn how to collect, analyse and interpret data, and to use the power of storytelling to present and communicate data-driven insights for maximum impact. You'll also get to grips with visual literacy, work with apps like Excel and Google Data Studio, and create effective, compelling dashboards
This 10-week online course is built on data best practices, and will equip you with sought-after skills to make confident, effective business decisions, understand customer behaviour, spot and predict trends, and improve business performance.
People hear statistics, but they feel stories. The ability to analyse and interpret data, and then to package your insights as a business story, means you can build a bridge from this data to the influential, emotional side of your audience’s brains.
KEY LEARNING OUTCOMES
In 10 weeks, you will learn how to:
● analyse and interpret data
● translate insights from data into compelling visualisations
● tell convincing stories and sell your ideas supported by data
● use data to make better decisions
Data Principles & Visualisation
Duration: 10 weeks
Commitment: 6-8 hours per week
Qualification: Certificate of Completion
Price: R13 500
LinkedIn recently reports that data analysis is one of the hottest
skill categories over the past two years for recruiters.
LinkedIn survey
THIS COURSE IS PERFECT FOR
...anyone who works with data, but who is a not trained, experienced or professional Data Analyst.
Considering the onslaught of data, this applies to most professionals and industry sectors – from juniors who need to feed insightful information up the chain of command, to seniors who need to inform smart decision-making so that they take the best course of action.
The ability to take data—to be able to understand it, to process it,
to extract value from it, to visualize it, to communicate it—that’s
going to be a hugely important skill in the next decades.
Dr Hal R Varian - Google’s Chief Economist
0Orientation week
The first week is dedicated to orientation. Students familiarise themselves with the
online learning platform (virtual classroom), understand how everything works and
meet the humans that’ll be there for support during this upskilling process.
1Module 1: Introduction to data & storytellingUnderstand the difference between data, information, knowledge and wisdom; get to grips with the different types of data; be introduced to analytics and visualisation; and learn about the importance of storytelling.
2Module 2: Collecting dataLearn how data is generated, and best practices on how to collect it (both offline and online). Delve into data integrity – quality assurance, data security and the ethics that govern this discipline.
3Module 3: Basic data principlesThis module explores context, framing the problem and generation insights. It includes data literacy, from preparing different types of data, to evaluating and managing it. And closes with basic analytics and the importance of relationship building.
4Module 4: Advanced data principles
Now you’re ready to tackle the more complex aspects, including measures of central tendency and variability, bivariate relationships, prescriptive and predictive analytics and working with Big Data. (Sounds terrifying? Don’t worry - you will be more than ready)
WHAT PROMPTED ONE OF OUR KNOWLEDGE PARTNERS TO GET INVOLVED
Data is more abundant than ever before. What businesses grapple with is the ability to process, analyse and understand this data, and then present it in a consumable way back to the relevant stakeholders. The ability to understand and process data is in itself an important skill . But the ability to translate what that data is saying, into a more-communicable story, is a rare and highly-desirable skill.
Amanda Reekie - Founding Director imagineNATION Alliance|
5Module 5: Basic Visualisation
Get introduced to visual literacy, design principles and best practice, and basic tools and visualisation applications that bring the binary code to life.
6Module 6: Advanced visualisation
Take a deeper dive into advanced tools like Google Data Studio, and creating effective dashboards for strategic decision-making.
7Module 7: Reporting & storytelling
Understand why we report, and the difference between reporting and analytics. Then learn about the elements that make for a robust report, how to tell stories with data, and how to pitch the story by developing your presentation skills.
8Module 8: Data leadership and applying data
The final module covers the principles of moving from knowledge to wisdom, and translating analytics into actions. It closes with business intelligence, marketing and performance management.
INDUSTRY RESPECTS RED & YELLOW ALUMNI
In South Africa, particularly, we headhunt only the best talent, to not only fill the client’s brief, but also to attract the best talent fit for the company culture.
One of these measures is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skills level, but an interpersonal level as well. A Red & Yellow qualification really goes a long way.
Warren Volkwyn Global Creative Recruiter - The Talent Boom
OUR KNOWLEDGE PARTNERS
AMANDA REEKIE imagineNATION Alliance
Amanda is an experienced brand strategist and
researcher who thrives on creative problem solving and
has over 30 years of marketing experience.
She launched her own marketing consultancy -
imagineNATION Alliance - in September 2001, and her
passion for getting closer to the consumer’s story took
her into research. Clients include Clicks, MrPrice Money,
Santam, Sanlam, and the V & A Waterfront.
Amanda has extensive experience in all aspects of
qualitative research with a focus on bringing insight to life
and enabling strategic application of that insight. Her
enjoyment of the way data tells a story saw her and her
team launch a new proprietary HTML-based research
tool, ovatoyou.
ANJA MULDER Salesian Life Choices Institute
Anja is an experienced Monitoring And Evaluation
professional with multiple qualifications: a Masters
degree in Programme Evaluation, an Honours degree in
Psychology, and an Honours degree in Gender Studies.
She has gained experience working on projects in
education, leadership, gender advocacy, HIV/AIDS, and
youth in prison. Anja is passionate about social justice,
and has a penchant for research, editing, data
visualization and developing Theories of Change.
Adaptability Critical thinking
Persuasion
Creative Thinking
Leadership
GET IN TOUCH
HEAD OFFICE & FULLTIME CAMPUS2nd Floor, 97 Durham Avenue,
Salt River
Cape Town
CORPORATE TRAINING & LEARNERSHIPSUnit 6, Cambridge Commercial Park
22 Witkoppen Road
Paulshof
Johannesburg
087 227 [email protected]