Chapter Data presentation

How to write chapter Data presentation

Write chapter 4: Data presentationReport the content of the interviewHow to report?

Use “Indirect Speech” Examples of Direct Speech and Indirect

Speech?

Direct speech: The respondent said “I don’t like to use the

bus” Indirect speech

The respondent said he does not like to use the bus

What if many respondents report the same things

You need to combine all of them into one statement

Eg., Most respondents said they don’t use the bus because it is not on time…

Eg., Regarding the question about why not use bus for work, respondents indicate many reasons. First, it is because the bus is not on time, so if they use the bus, they may be late for work…”

Why do you have to analyse data when doing research?

Data analysis for interview method

Session 5

Methods to analyze interview data

Illustrate your conceptual framework

In chapter 3 (Conceptual framework) you have proposed a conceptual framework What is the conceptual framework for your

research proposal so far?Where do you get it?

Framework examples

The success factor for new start-up businesses?

The main factors that affect service quality?

Illustrate your conceptual framework

Analyse the data to illustrate the frameworkDo the data support the frameworkAre the framework applicable in these

cases?

Comparison

Finding similarities: What are common across cases

(individuals/families/companies…) Finding differences

Finding concepts/themes from data

Organizing similar ideas/data/ into a group

Develop a new name/new concepts for the group

Develop/find themes for the data The teacher thesis as example

Learn from real example

Thesis for reference

The teacher’s Master thesis – 2003-2004, Lulea University of Technology - Sweden “Success factors for electronic

marketplaces”

Literature review Research topic: Success factors for e-marketplaces Literature review revealed: Success factors are

Target marketFunctions (Service offerings)Neutrality or BiasTechnologyPartnershipsLiquidityRevenue model

My conceptual framework

Also called My Frame of ReferenceTarget marketFunctionsTechnologyLiquidityRevenue mod

My research questions

How can the above factors be described? How can target market in e-marketplaces

be described? How can technological problems in e-

marketplaces be described?… ??? …???

Methodology

Interview two managing directors of two e-marketplaces: Phonetrade.com and Printoffer.com

Telephone interviews Questions:

Is data from the interview enough to answer the Research Questions?

Use your intuition for the answer!

Methodology

Read, research, find information about the companies in the internet and the press

Combine interview data with information from websites, from the press.

Methodology

Data from interview is called Primary data

Data from websites, press is called ???

If you use a company to illustrate your research questions, you are using CASE STUDY RESEARCH

If you use many companies to illustrate your research questions, you are using MULTIPLE CASE STUDY RESEARCH

The unit of analysis is The COMPANY (or companies)

What if you study a PEOPLE to answer the research question, is it a case study?

What if you study a hamlet, a group of similar people, a group of students, a country…Is it a case study research?

What is the relationship between Case study research and Interview Research?

Interview research is a tool for you to do case study research.

Can you say the reverse? So, what are other tools?

Tools for case study research

Interview (focus group method) Documentation (Read websites, articles

and archives) Observation method What do archaelogists research?

Read Section 4.4 Data collection method in teacher thesis

Tools for all kinds research

Interview (focus group method) Documentation (Read websites, articles and

archives) Observation method What do archaelogists research? Experiment method Survey method Should you combine many tools for your

research?

Case study analysis

If you study a hamlet, you will analyse that hamlet.

If you study two hamlets, you will analyze these two hamlets

Should you compare the two hamlets? If you do that, it is called Cross-case

Analysis

Cross case analysis

If you do multiple case study, you need to compare them

It is called Cross-case analysis

Must-do things in Case analysis

Analyse each caseCompare with theory, frameworkFind themesGrouping, categorizationFind new factors, new insights

Compare cases (cross-case analysis)

Thesis for reference

The teacher’s thesis Lulea University of Technology – Thesis

library http://pure-test.ltu.se:8080/portal/en/p

ublications-phd/search.html (For Licentiate thesis)

Use appropriate keywords: e.g., case study, why, how, interview,

Some related thesis – Keyword: why

Why are WE not more attractive for women?: different perspectives on a collaboration process to increase gender awareness, Lundkvist, H. Jan 2012 Luleå: Luleå tekniska universitet.

Adoption, use and influence of computer based information systems for product development: qualitative studies of small firms within the wood industry

Örtqvist, D. 2005 Luleå: Luleå tekniska universitet. 190 p. (Licentiate thesis / Luleå University of Technology; No. 2005:01).

Keywords: how

Approaches to improve quality in supply chains

Holmbom, M. Mar 2013 Luleå: Luleå tekniska universitet. 48 p.

Keywords: interview

A study of R&D projects: how teams innovate

Karlsson, A. Jun 2012 Luleå: Luleå tekniska universitet. 61 p. (Licentiate thesis / Luleå University of Technology).Publication: Research › Licentiate thesis

Home assignment 5

Home assignment

Do the data collection phaseInterviewNo of respondents: at least 10 respondents

Write chapter: Data presentation Write chapter: Data analysis

Read teacher’ thesis or other “Licentiate” thesis for reference

Report requirement

Make group presentation in 6 minutes Deadline:

Next week = 7.11 Hand in Word documents: 6 pages

maximum for two chapters

The next three classes

7.11: Correction for case analysis 13.11: How to do Survey from the result

of case study research?Correction for experiment designMake quantitative research modelMake/Borrow measurement scale

21.11: Validity and Reliability in all kinds of research