Data Monetization - JPK Group Executive Summits · Data Monetization while respecting ... • CSC...

JPK

Gro

upBusiness Forecasting and Analytics Forum

September 19-20 • Chicago, IL

Data Monetization

September 20, 11:00am

Sarah Reeser, PMP, ITIL, CISM brings 20+ years of leading within domestic and

international teams to provide technology enabled business solutions and services,

specifically accommodating those organizations that have gone through acquisitions,

mergers and separations. She has led many large projects and efforts within various

industries, including, Banking/Capital Markets, Healthcare/Life Sciences, Insurance,

Manufacturing, Energy/Technology, Consumer/Retail, Travel/Transportation and

Government. Sarah believes in being a “silo-surfer” and taking a holistic approach to

leading projects. She has expertise in facilitating interactive cooperation, consensus,

and commitment with stakeholders, business users, and team members.

View presentation online at:

https://jpkgroupsummits.com/attendee5

Sarah Reeser – Chicago Transit Authority (CTA)

Ways to Monetizing Data while Respecting Privacy

S A R A H R E E S E R , P M P , I T I L , C I S M

S E N I O R M A N A G E R D A T A A N A L Y T I C S P R O J E C T S

C H I C A G O T R A N S I T A U T H O R I T Y

DATA MONETIZATION WHILE RESPECTING PRIVACY

Mitigating steps and strategies around addressing some of

the most common risks associated with data monetization,

while maximizing on the value of opportunity.

SARAH REESER, PMP, ITIL, CISM

Data Monetization while respecting

privacy2

PMP – PROJECT MANAGEMENT PROFESSIONALITIL – INFORMATION TECHNOLOGY INFRASTRUCTURE LIBRARYCISM – CERTIFIED INFORMATION SECURITY MANAGER

Believes in being a “silo-surfer” and taking a holistic approach to leading projects.

Has expertise in facilitating interactive cooperation, consensus, and commitment with stakeholders, business users, and team members.

Vast experience working with multiple methodologies and attention to the ‘details’ has given her the ability to assist organizations in bringing the awareness around ‘business impacts’ of their respective operational processes, applications, data interfaces and back office systems to exceed business, security, compliance and customer needs.

Big 4 advisory service providers have sought to bring in Sarah to consult for their respective clients to problem solve business challenges in blending technology, mining and joining data from multiple sources while applying data governance best practices.

Her new role at the Chicago Transit Authority is exciting as she feels like she has arrived to a destination where the opportunities are endless to leverage data and technology to link people, jobs and communities.

Sarah Reeser, PMP, ITIL, CISM


privacy3


Collaborative Rolls

•Senior IT Project/Program Manager

• IT Risk and Compliance

• IT Data Center Operations

• Internal Audit Coordination

• IT Outsourcing and Vendor Management

• Finance Governance

• Business Continuity

• Software Delivery

•Data Analytics

•Contract Oversight

Clients and Industry

Experience

Brings 20+ years of leading within domestic and international teams to provide technology enabled business solutions and services, specifically accommodating those organizations that have gone through acquisitions, mergers and separations.

Including, Banking/Capital Markets Healthcare/Life Sciences, Insurance, Manufacturing, Energy/Technology, Consumer/Retail, Travel/Transportation and Government.

• AbbVie

• Addeco

• Accenture

• Allstate

• Aon

• Avanade

• Cadence Health

• Chicago Transit

Authority

• CSC

• Experis

• Exelon

• Farmers Insurance

• IBM

• KPMG

• McKinsey &

Company

• Mutual of Omaha

• Northern Trust

• Novartis

• Pfizer Animal

Health

• PWC

• State of Nebraska

• Sears

• Smiths Group

• Structured

Communications

• Taproot

Foundation

• Tek Systems

• United Airlines

• Zurich


Companies are facing

a growing challenge:

how to use vast

amounts of data about

individuals they now

gather to create

greater value for their

businesses and

customers without

crossing the line into

unethical, unlawful or

unwanted use.

Data-Use governance

can unlock business

value and mitigate risk.


privacy4


PMO - PROJECT MANAGEMENT INVOLVES COLLECTING DATA, ANALYZING THE DATA, & MAKING DECISIONS BASED ON IT.


privacy5

Opportunities of where to apply and leverage

Data-Use governance


DATA MONETIZATION WHILE RESPECTING PRIVACY

• Data monetization introduces challenges businesses won't be able to ignore.

• Over half of global leaders see data analytic technologies as generating the greatest return for stakeholder engagement.

• The key challenge is for companies to find the right balance between using data to create greater value while mitigating the risks inherent in doing so.


privacy6


CORPORATE USE OF DATA CAN INVOLVE SIGNIFICANT RISK

1. Lack of awareness about Data Collection

2. Data being compromised, stolen, misused

3. Making wrong decisions because of ‘bad’ data

4. Failing to comply with increasingly complex global

regulations

5. Missing out on opportunities due to an overly

cautious approach to data use


privacy7


DATA COLLECTION

• Framework(s) Defined• Determine and define where you want

to be and where you want to go.

• Assessments to determine:• Determine where you are• Data Ownership/Data Custodian• Data User - what information is used,

what is needed• Identify what are the gaps in you

framework

• Collaboration Sites• To collect, organize and have a central

repository• Access and Authorization

• Train as you go


privacy8

Lack of Data Awareness

- Not fully aware of how much data they are collecting, how is it protected, where it is stored.

- Missed business opportunities, but also

can add unnecessary risk.

THE CHALLENGE

Mitigating steps and strategies:


DATA BEING COMPROMISED, STOLEN, MISUSED

• Data Governance• Security Controls• Data Loss Prevention Program (DLP)• Assessments to determine:

• Data Ownership/Data Custodian• Data User - what information is used,

what is needed• Identify what are the gaps in you

framework

• Collaboration Sites• Access and Authorization Reviews• Train and educate as you go!• Outsourcing controls in sourcing

Management.


privacy9

Data being compromised, stolen,

misused.

- HIGH PROFILE DATA BREACHES

- PRIVACY AND SECURITY RISKS

- DATA BLACK MARKET

THE CHALLENGE Mitigating steps and strategies:


BAD DATA


privacy10

The data could be old or its source

can be unknown. Putting companies

and management in a precarious

position it decides to use that data in

a high-impact or high-profile way.

The results could be relatively benign,

such as mild embarrassment, OR it

could be extremely serious where

discussions affect someone’s health

or life.

THE CHALLENGE

DATA Governance Strategy and Framework

Assessments to determine:◦ Determine where you are and what you

have.◦ Data Ownership/Data Stewart/Data

Custodian◦ Data User - what information is used, what is

needed◦ Identify what are the gaps are in

comparison to your framework

Collaboration Sites◦ To collect, organize and have a designated

central repository

Access and Authorization Reviews

Train as you go

Form a relationship with your CISO or Information Security



INCREASINGLY COMPLEX GLOBAL REGULATIONS


privacy11

Regulatory strength is growing as governments step up their responses to concerns over data privacy and how data is used.

Relatively minor gaps in privacy controls now can result in substantial monetary damages (ie. GDPR -4% of companies revenue for violating this law)

Courts are becoming more activists.

Approaches to regulating privacy vary significantly across the globe.

THE CHALLENGE

DATA MINIMIZATION

◦ Limiting the collection of data, and retaining

that data for a set period of time rather than

indefinitely.

Assessments to determine:

◦ Determine where you are

◦ Data Ownership/Data Custodian

◦ Data User - what information is used, what is

needed

◦ Identify what are the gaps in you framework

Collaboration Sites

◦ To collect, organize and have a central

repository


Train as you go

Form a relationship with your CISO or Information Security

Form a relationship with Legal



MISSING OUT ON OPPORTUNITIES DUE TO AN OVERLY CAUTIOUS APPROACH TO DATA USE


privacy12

Being ‘overly cautious’ and choose to simply not use collected data.

Missed business opportunities to create

value and gain a competitive advantage.

THE CHALLENGE

Have a clear vision how to safely use data.

Understand possible negative

consequences associated with the data

collection and use.


Train as you go

Form a relationship with your CISO or

Information Security Group

Form a relationship with Legal.



QUESTIONS


privacy13

Data Monetization - JPK Group Executive Summits · Data Monetization while respecting ... • CSC...

Documents

Transcript of Data Monetization - JPK Group Executive Summits · Data Monetization while respecting ... • CSC...