Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment...

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Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government

Transcript of Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment...

Page 1: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Data-ledTransformation

Rebecca BurrowsGeneral Manager Segment Development & Marketing for Business & Government

Page 2: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Australia Post at a glance

Page 3: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Our Journey

Page 4: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Our Journey

Page 5: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Our Journey

Page 6: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Our Journey

Business & Government

All Customer Data Across Marketing & Sales

Page 7: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

One Customer Centric Team

B&G deliver a leading edge GTM offer in the market

Page 8: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Overall Team Goals

Segment Development & Marketing

Page 9: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Our Journey tobuilding a customer and data focussed marketing function

Page 10: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Segment Development & Marketing

Operating Model

Page 11: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Segment Development & Marketing

Operating Model

Page 12: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Delivering Actionable Insight

to drive positive return & meets customer needs

Page 13: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Look for the gold in your own customer & sales data first

Page 14: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Look for the gold in your own customer & sales data first

Page 15: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Look for the gold in your own customer & sales data first

Engagement & Transactions

Aligned Opportunities

Re-setting Segmentation

Page 16: Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment Development & Marketing for Business & Government. Australia Post at a glance. Our

Look for the gold in your own customer & sales data first

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Align Mar-tech& Sales-tech

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Align Mar-tech& Sales-tech

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Summary of 3 Key Takeouts

Build a customer & data focussed marketing function

Look for the gold in your own customer & sales data first

Align Mar-tech & Sales-tech

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Questions& Answers

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Thank you

Rebecca BurrowsGeneral Manager Segment Development & Marketing for Business & Government