Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment...
Transcript of Data-led Transformation€¦ · Data-led Transformation Rebecca Burrows General Manager Segment...
Data-ledTransformation
Rebecca BurrowsGeneral Manager Segment Development & Marketing for Business & Government
Australia Post at a glance
Our Journey
Our Journey
Our Journey
Our Journey
Business & Government
All Customer Data Across Marketing & Sales
One Customer Centric Team
B&G deliver a leading edge GTM offer in the market
Overall Team Goals
Segment Development & Marketing
Our Journey tobuilding a customer and data focussed marketing function
Segment Development & Marketing
Operating Model
Segment Development & Marketing
Operating Model
Delivering Actionable Insight
to drive positive return & meets customer needs
Look for the gold in your own customer & sales data first
Look for the gold in your own customer & sales data first
Look for the gold in your own customer & sales data first
Engagement & Transactions
Aligned Opportunities
Re-setting Segmentation
Look for the gold in your own customer & sales data first
Align Mar-tech& Sales-tech
Align Mar-tech& Sales-tech
Summary of 3 Key Takeouts
Build a customer & data focussed marketing function
Look for the gold in your own customer & sales data first
Align Mar-tech & Sales-tech
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Questions& Answers
Thank you
Rebecca BurrowsGeneral Manager Segment Development & Marketing for Business & Government