DATA Inc. Trade Shows
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Transcript of DATA Inc. Trade Shows
The Organization – DATA Inc.
• IT Consulting Company
– Staff Augmentation
– Application Development
• Targets Fortune Financial,
Pharmaceutical,
Public Sector
The Challenge
Improve lead acquisition at conferences and
trade shows
• Poorly written forms led to up to 35% loss of leads at
trade shows and conferences
• Only one costly alternative was
available
The Idea
Go Digital
• Use available technology to acquire leads
– Laptops / Tablets / Mobile Devices
The Strategy
• Provide 3 options to
attendees
1. Use computers with
mobile connection to an
online form
2. Utilize QR Codes for
people to fill out from
their smartphone
3. Collect Business cards
Option 1
• Computer kiosk
– Simple to use form
– Upon filling the form
out, user receives an
– Information goes
directly into
database
Option 2
• QR Code
– Attendees scan QR
Code
– Takes attendees to a
mobile friendly form
– Upon filling out on
their smartphone, user
receives confirmation
– Information goes
directly into database
The Results
• Eliminated the need for written forms
• Improved lead generation from trade shows
by 100%
• Use of the QR Code facilitated a ‘wow’
factor at the shows
– Attendees scanned the code just for the
thrill…and then filled the form out
My Role
• Oversaw events and
conferences
– Experience with
• Trade Shows
• Conferences
• Speaking Engagements
• Networking
• Business Development
About George Nikanorov
• Over 15 years of B2B and B2C Sales,
Marketing and Communications Experience
• Successful track record spanning multiple
industries and verticals
• Recognized speaker and panelist
• Educator and Volunteer
Contact Me [email protected] linkedin.com/in/georgen - @george_n – Twitter facebook.com/gvnikaorov