DATA FRAGMENTATION IMPACTS YOUR CUSTOMER ......Analytics Services We deliver powerful predictive...

ACXIOM MARKETING SERVICES

© 2017 Acxiom Corporation. All rights reserved. Acxiom is a registered trademark of Acxiom Corporation. 1

DATA FRAGMENTATION IMPACTS YOUR CUSTOMER EXPERIENCEToday, to compete in the era of digital marketing, most marketing departments are using over 30 different applications to plan their campaigns, manage their data, reach their customers, and measure marketing performance.

You have more data about your customers than ever before, yet it’s typically splintered into dozens or perhaps even hundreds of data and technology silos.

The biggest cost of fragmentation is that instead of being relevant to people everywhere, marketers deliver poor customer experiences — from inconsistent messages across channels to misplaced offers.

How can marketers solve these challenges?


DELIVER GREAT CUSTOMER EXPERIENCES WITH THE LEADING OMNICHANNEL INTEGRATOR



AN OPEN GARDEN APPROACHAn Open Garden is a new approach to connect your marketing and advertising at the data layer for a complete customer view. An Open Garden uses a data foundation to de-fragment the data silos across digital and offline, adtech and martech, so that you can drive smarter, measurable, omnichannel experiences for your customers, improving your reach, revenue, and return.

Open Garden: Connect Your Marketing and Advertising at the Data Layer

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Acxiom Marketing Services helps you overcome your data fragmentation and omnichannel integration challenges while ensuring that you stay in compliance with data privacy and governance requirements. By providing a complete view of the customer across both offline and digital channels, we enable marketers to deliver great customer experiences that increase reach, revenue, and return. Our people-based, omnichannel solutions help you plan audiences, engage customers, measure marketing impact, and collaborate with partners for business success.

KEY BENEFITS

Deliver great customer experiences with a complete view of your customers.

Maximize your use of marketing tech to realize true return on your investments.

Measure the true incremental impact of your marketing.

Future proof your marketing technology investment with a scalable, flexible foundation.

To enable Open Gardens, a specialized partner is needed — the Omnichannel Integrator. The Omnichannel Integrator is a specialty systems integrator that focuses on the data layer and understands how to architect, orchestrate and manage customer data. More than general system integrators, they understand customer data and marketing.



SOLVING YOUR CRITICAL USE CASESAcxiom Marketing Services solves your most critical marketing challenges and omnichannel use cases by bringing together our expertise in data, technology, and services. Our marketing solutions provide quantifiable business outcomes to help you achieve your goals and objectives.

MEASURE Accurately close the loop on your marketing efforts by quantifying the incremental impact of your marketing and advertising dollars in driving audience reach, response, and revenue.

Customer Acquisition: Improve your return on marketing spend by knowing exactly who your customers are — at the individual level — to efficiently target and create meaningful experiences for similar prospects.

Customer Value: Create a better view of your customers’ behaviors, preferences, and needs to enable more relevant offers that customers appreciate.

Customer Retention: Deliver high value customer experiences and spot the signals of imminent defection.

PLAN Leverage omnichannel data assets to identify and target the right audiences and increase customer acquisition, conversion, and lifetime value.

Orchestration: Discover new marketing opportunities by combining data in a privacy- compliant manner.

Analysis: Unlock new audience insights leveraging data from one or multiple partners and adjacent industries.

Optimization: Power more effective collaborative marketing to increase share of wallet and customer lifetime value.

COLLABORATE Combine your customer data with your suppliers’ and partners’ data sources (second-party data) to maximize customer insight and drive successful co-marketing.

Personalization: Enable relevant customer experiences across channels to increase engagement.

Orchestration: Improve customer experiences by delivering the right message to the right person on the right channel at the right time.

Optimization: Anticipate customer needs to strengthen relationships for maximum lifetime value and share of wallet.

ENGAGE Deliver personalized experiences across channels by leveraging powerful insights about your customers.

Campaign: Know where marketing dollars were most effective by understanding the incremental impact of marketing campaigns across offline and digital sales channels.

Attribution: Improve marketing by accurately measuring the impact of omnichannel touches.

Optimization: Fine-tune your campaigns by iteratively adjusting the campaign levers that drive success.



Integration Services

Our integration services connect key martech and adtech solutions at the data layer for a complete, omnichannel view of your customer — delivering the ultimate consumer hub for all your marketing. We provide the connective tissue across martech and adtech systems that allows you to maximize the value of an integrated, omnichannel consumer data foundation across all your omnichannel marketing.

Managed Services

Our managed services deliver expert management of your data environments and execution of key marketing operations. We implement and manage your data environment, mine your data, apply the right data quality control oversight, execute omnichannel campaign orchestration, and ensure data privacy. We offer solution and tool training, operational support, and ongoing service options so that you get the maximum value from your marketing solution and partner technologies. We provide day-to-day support for your data environments.

OUR SOLUTION ENABLERS We deliver services in the areas of data strategy, identity resolution, analytics, integration, and data orchestration for actionable marketing solutions.

Strategy Services

Our industry-leading data strategists bring decades of experience in helping organizations optimize their use of data and marketing technology to succeed as modern omnichannel marketers. As your trusted adviser, our team partners with you to define a data strategy and roadmap that connects all your data for seamless people-based marketing. As an extension of your team, we are there from the start, helping you build your roadmap and then remaining engaged throughout your organization’s execution of the implementation.

Analytics Services

We deliver powerful predictive analytics and measurement services that provide actionable insights designed to improve the omnichannel experience. Whether you are leveraging our broader solutions or simply need analytics services to meet a specific objective, our Acxiom Marketing Services Analytics team has deep expertise in enabling people-based marketing across the full customer lifecycle.



Data Environments

With the right data foundation in place, you can connect applications that you use today and be ready to plug in whatever emerges tomorrow. We rapidly implement and deploy best-in-class data environments to solve your key marketing use cases. We configure highly-scalable, standards-based environments that seamlessly integrate your channel and data sources in a privacy-compliant manner.

Our industry leading processes to organize, cleanse, enrich and recognize consumer interactions across silos result in a complete view of each consumer and a pre-built, industry specific, flexible data model and orchestration layer like no other.

INGEST

Ingest-and-learn approach using

machine learning prediction services

coupled with an intuitive user

interface to quickly define, configure

and activate data assets.

Organize, cleanse, enrich and recognize

consumer interactions across silos to create a complete view of

each consumer with a pre-built, flexible data model and

orchestration layer.

Achieve real-time access to valuable data assets using our growing pre-integrated partner

network that enables segmentation,

distribution, reporting and analytics across

all channels.

Execute orchestration strategies for omnichannel

campaign execution and closed-loop measurement

of results.

ORGANIZE ACTIVATE EXECUTE

Foster optimization

through test and learn processes, techniques and

tools for continual improvement.

OPTIMIZE

OUR DATA ENVIRONMENTS AND ORCHESTRATION APPROACH

acxiom.com • [email protected] • 888.3acxiom

© 2017 Acxiom Corporation. All rights reserved. Acxiom is a registered trademark of Acxiom Corporation.

Major Offices: Austin • Boston • Chicago • Conway • Little Rock • London • Munich • New York • Paris Philadelphia • Redwood City • San Francisco • Shanghai • Singapore • Sydney • Tokyo • Warsaw

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Is an Omnichannel Integrator right for you?If you need help with any of the following key elements, as your Omnichannel Integrator, Acxiom Marketing Services can:

Help enable a seamless, real-time, hyper-personalized customer experience across all key marketing channels

Successfully realize key omnichannel marketing use cases that achieve tangible business value and results

Provide an end-to-end array of services including strategy services, integration services, managed services and analytics services

Architect and implement an Open Garden with best of breed partners that connects your marketing and advertising ecosystem at the data layer

Implement and manage a data layer that provides a complete view of the customer with enterprise data environments that enable processing and activation of omnichannel data assets

Enable objective and unbiased measurement, attribution and analytics

Apply privacy and data governance frameworks to ensure consumer data compliance


FOR MORE INFORMATION about Marketing Services and our use case-based solutions, or to speak to one of our representatives, contact [email protected].

ABOUT ACXIOMAcxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit Acxiom.com.

WHY ACXIOM MARKETING SERVICES?Our expertise provides you with the following benefits and capabilities:

Omnichannel Integrations We’re the only enterprise-scale Omnichannel Integrator that enables a true omnichannel ecosystem to bring together digital and offline, adtech and martech, as well as data services and technology.

Open Gardens We enable Open Gardens to connect your marketing and advertising at the data layer to drive smarter campaigns.

Ethical Data Use We can deploy data environment architectures that provide the security protocols and processes you need to not only be relevant and provide optimal customer experiences, but to protect omnichannel data completely.

Data Orchestration We apply years of expertise ingesting and managing data for omnichannel marketing use cases.

DATA FRAGMENTATION IMPACTS YOUR CUSTOMER ......Analytics Services We deliver powerful predictive...

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