https://www.flickr.com/photos/nickpiggott/5212959770Data ethics in the time of perceptive media

Ian Forrester

Senior Firestarter, BBC R&D

@cubicgarden

Storytelling timeline

http://www.flickr.com/photos/feuilllu/302001867/

http://www.flickr.com/photos/smcgee/234278571Oral storytelling

http://www.flickr.com/photos/smcgee/234278571

Engaging, participatory, immersive..

http://www.flickr.com/photos/smcgee/234278571

Object based media

https://www.flickr.com/photos/nickpiggott/5212959770

The objects make the story

https://www.flickr.com/photos/halfbeak/5541818517

Storytelling with variables

Context, location, environment...

https://www.flickr.com/photos/haaijk/14196995087

Narrative on Rails

http://www.flickr.com/photos/ag2r/4437697015

Media has far more potential

Wired magazine Top trends for 2013

TV as wallpaper

http://www.flickr.com/photos/chrisbartow/5835428673/

Attention is a scarce commodity

https://www.flickr.com/photos/dani_vazquez/12644326014

The attention economy

http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinemas Se7enWanting people to listen, you cant just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then youll notice youve got their strict attention - John Doe

Just a tickle will do

http://www.flickr.com/photos/d_lee/2394548742

Perceptive Media Breaking Out

http://www.futurebroadcasts.com

Responsive Radio

http://www.bbc.co.uk/taster/projects/responsive-radio

Perceptive drama

How does it work and why?

https://www.youtube.com/watch?v=iXKu-b4Afh4

Scalable experiences (50000+)

Variations not versions

http://www.imdb.com/title/tt0816692/ Interstellar 2014 Paramount Pictures

http://www.flickr.com/photos/d_lee/2394548742Its the small things

Manipulation of audiences feelings

https://www.youtube.com/watch?v=thNvpubJir8

Film has been doing this for decades

http://www.imdb.com/title/tt2096673// Inside Out 2015 - Disney

The umami | emphatic factor?

https://www.flickr.com/photos/dollarside/5026135055

Memorable narratives experiences

http://www.imdb.com/title/tt0259711/ Vanilla Sky 2001 Paramount Pictures

Highly relevant

http://www.imdb.com/title/tt0114369/ Se7en 1995 - New Line Cinema

Relevance

https://www.flickr.com/photos/leweb3/6471629995It will be very hard for people to watch or consume something that has not in some sense been tailored for them- Eric Schmidt, Google

What are you missing?

http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html

Preference & Bias

http://www.zeit.de/digital/internet/2015-12/bbc-filme-smartphone-perceptive-media

Tastes played out in media

http://thenextweb.com/media/2015/12/03/the-bbc-is-testing-tv-shows-that-adapt-to-your-tastes-and-personality/

No more shared experiences?

http://www.imdb.com/title/tt0114369/ Se7en 1995 - New Line Cinema

shared experiences?

https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand

A different shared experience

https://www.flickr.com/photos/cjc/3140642627

Media that watches you?

http://www.beyond.red/tag/visual-perceptive-media

Media that watches you?

http://www.pocket-lint.com/news/130437-smart-tvs-are-watching-you-which-shares-your-private-data-most-samsung-lg-sony-and-more

Media that watches you?

http://ethics.virt.ch.bbc.co.uk/privacy.htmTheres an example of a prominent social network thats released an application that, that basically listens to whats going on in the room to try and work out what TV shows might be going on in the background.

In actual fact, its, thats in LGs privacy agreements as well saying that if you, if you use the sound command features of the televisions, it wasnt left to doubt, it actually said that private speech that occurs in the same room will be captured.

- Jason Huntley

Data ethics research

https://www.flickr.com/photos/birgerking/5137440872

Data ethics research

https://www.flickr.com/photos/noodlepie/7256071790Trust is the foundation of the BBC:we are independent, impartial and honest

Data ethics

https://www.flickr.com/photos/schoschie/4294160420PrivacySecurityOwnershipIdentityManagement of data

How people understand personal data and trust

https://www.flickr.com/photos/cjc/3140642627

Understanding new models for data negotiation

https://www.flickr.com/photos/dodnewsfeatures/28742900754

Making data visual, understandable & actionable

Quantified data + narrative + objects = ?

https://www.youtube.com/watch?v=2RlGXcueDss

Perceptive Radio

Ethics of personal data

Ethics of personal data in the era of QS and IOT

http://cubicgarden.com/2016/03/18/bbc-rd-ethics-of-data-videos-on-youtube/

Ethical dilemma cafe

Ethical dilemma cafe

http://www.bbc.co.uk/rd/blog/2014-10-mozilla-festival-2014

https://designmuseum.org/your-vote-on-designs-of-the-year/the-walls-have-eyes

Databox: personal data management platform

Databox will form the heart of an individuals personal data ecosystem

http://databoxproject.uk/

Perceptive media experiences

https://www.flickr.com/photos/tedconference/22645546430

Mixed reality experiences

http://www.insidehook.com/nation/magic-leap-virtual-reality-technology-nasa-startup

Hyper reality experiences

www.imdb.com/title/tt0119174/ - The Game (1997)

Storytelling always was/is participatory

https://www.flickr.com/photos/nickpiggott/5212959770Thank you any questions?

Ian Forrester

Senior Firestarter, BBC R&D North

@cubicgarden

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