DATA DRIVEN

VIRAL MARKETING

About MeFounder of Data Driven Asia Founder of Samudera Resources IndonesiaCMO EVOTEKEx Senior Data Scientist MCC ( US Gov State Agency )Ex Data Architect UNICEF Innovation LabEx Data Analyst in World Bank

Education :Electronics & Instrumentation Engineer, UGMInnovation & Entrepreneurship, LPIK ITB

Targeted Customer : Semua Netizen Indonesia yang membenci Foke dan kepoMedia Marketing Channel : Google Search EngineContent Marketing : “ Sungai bersih karena Foke”

Setiap Detik ada tambahan video berdurasi 2 jam

Mengapa Viralitas itu susah?

Setiap hari ada 4,75 Milyar konten baru

Setiap hari ada 500 juta twitt baru

Internet Audience

Facebook, Instagram & Twitter

Youtube

News Portal

CONTENT

VALUES

Viral

Good engagement & Positive Sentiment

Bad engagement & Negative Sentiment

Parameters Customer

Viral via Printed Media

Viral via Printed Media

Menciptakan Konten Viral

Timing

Konteks

Konten

Kontroversi/Urgensi

Urgensi Vs Kontroversi

Viralitas Vs Customer Engagment

Internet Audience

Facebook, Instagram & Twitter

Youtube

News Portal

CONTENT

VALUES

Viral

Good engagement & Positive Sentiment

Bad engagement & Negative Sentiment

Questions ?