Data Driven Value Creation Category CTBC Data Analytics ... Driven Value Creation... · 《Data...

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2017.09.12 Data Driven Value Creation CategoryCTBC Data Analytics Transformation

Transcript of Data Driven Value Creation Category CTBC Data Analytics ... Driven Value Creation... · 《Data...

Page 1: Data Driven Value Creation Category CTBC Data Analytics ... Driven Value Creation... · 《Data Driven Value Creation Category》 CTBC Data Analytics Transformation . DATA ... Service

2017.09.12

《Data Driven Value Creation Category》

CTBC Data Analytics Transformation

Page 2: Data Driven Value Creation Category CTBC Data Analytics ... Driven Value Creation... · 《Data Driven Value Creation Category》 CTBC Data Analytics Transformation . DATA ... Service

DATA IS THE NEW OIL Alibaba is not only a retail company, but a data center. Uber turns into a big data provider by dealing with location data.

Old Model Data is the result of

running the business

New Model Business is the result

of leveraging data

In Taiwan, NHIA has every detailed medical records for decades. And

according to research, the market value of NHIA data would be more

valuable than any business company in the world, even Apple Inc..

(NHIA: National Health Insurance Administration) 2

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Funds balance

18% M/S

Personal loan balance

16% M/S

Mortgage loan balance

8% M/S

ATM transactions

34% M/S

Customer Calls

Over 8.5 million

CTBC Data Value….

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Number of customers

49% eligible M/S

Deposit Customers

Over 7.7 million

Cards in circulation

Over 5.9 million cards

•Significant Market Share

•Largest Customer base

•Huge Transactions

•Close to Daily Life Events

•Best Analytics Team

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Decision

Create and deliver Engaging Strategies

Optimized Decisions

Strategy Design

Targeting

Customer Insights

Analytics

Advanced Analysis

Modeling

Predictive Modelling&Analytics

Data

Extract and Explore Data

Transaction & Payments

Location Data Social Data

Party Data

Demographic Campaign

Bureau

Customer Service

Digital Footprint

Correlation

CTBC Bank Big Data Ecosystem

origination registration

Execute Analytics in Business Decisions

Action

New Business

Knowledge

Foundation

FHC Products

Artificial Intelligence

Alliance Data

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Next Steps: The Way to AI-Enabled Bank

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From To

The next ambition of CTBC Bank is aiming to an AI-Enabled Bank to earn more loyalty and satisfaction of customers on the way to digital era.

Banking

Products

FHC

Products

Data-driven

Intelligence

Artificial

Intelligence

Financial

Silo

Alliance

Data

CTBC Brain

Data

Foundation

Analytics

Knowledge

Decision

New Business

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Welcome to Taiwan

New image of Taiwan

Experience

Soft Power of Taiwan

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