Data Driven Value Creation Category CTBC Data Analytics ... Driven Value Creation... ·...
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Data Driven Value Creation Category
CTBC Data Analytics Transformation
DATA IS THE NEW OIL Alibaba is not only a retail company, but a data center. Uber turns into a big data provider by dealing with location data.
Old Model Data is the result of
running the business
New Model Business is the result
of leveraging data
In Taiwan, NHIA has every detailed medical records for decades. And
according to research, the market value of NHIA data would be more
valuable than any business company in the world, even Apple Inc..
(NHIA: National Health Insurance Administration) 2
Personal loan balance
Mortgage loan balance
Over 8.5 million
CTBC Data Value.
Number of customers
49% eligible M/S
Over 7.7 million
Cards in circulation
Over 5.9 million cards
Significant Market Share
Largest Customer base
Close to Daily Life Events
Best Analytics Team
Create and deliver Engaging Strategies
Extract and Explore Data
Transaction & Payments
Location Data Social Data
CTBC Bank Big Data Ecosystem
Execute Analytics in Business Decisions
Next Steps: The Way to AI-Enabled Bank
The next ambition of CTBC Bank is aiming to an AI-Enabled Bank to earn more loyalty and satisfaction of customers on the way to digital era.
Welcome to Taiwan
New image of Taiwan
Soft Power of Taiwan