Data Driven Value Creation Category CTBC Data Analytics ... Driven Value Creation... ·...

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Transcript of Data Driven Value Creation Category CTBC Data Analytics ... Driven Value Creation... ·...

  • 2017.09.12

    Data Driven Value Creation Category

    CTBC Data Analytics Transformation

  • DATA IS THE NEW OIL Alibaba is not only a retail company, but a data center. Uber turns into a big data provider by dealing with location data.

    Old Model Data is the result of

    running the business

    New Model Business is the result

    of leveraging data

    In Taiwan, NHIA has every detailed medical records for decades. And

    according to research, the market value of NHIA data would be more

    valuable than any business company in the world, even Apple Inc..

    (NHIA: National Health Insurance Administration) 2

  • Funds balance

    18% M/S

    Personal loan balance

    16% M/S

    Mortgage loan balance

    8% M/S

    ATM transactions

    34% M/S

    Customer Calls

    Over 8.5 million

    CTBC Data Value.

    3

    Number of customers

    49% eligible M/S

    Deposit Customers

    Over 7.7 million

    Cards in circulation

    Over 5.9 million cards

    Significant Market Share

    Largest Customer base

    Huge Transactions

    Close to Daily Life Events

    Best Analytics Team

  • Decision

    Create and deliver Engaging Strategies

    Optimized Decisions

    Strategy Design

    Targeting

    Customer Insights

    Analytics

    Advanced Analysis

    Modeling

    Predictive Modelling&Analytics

    Data

    Extract and Explore Data

    Transaction & Payments

    Location Data Social Data

    Party Data

    Demographic Campaign

    Bureau

    Customer Service

    Digital Footprint

    Correlation

    CTBC Bank Big Data Ecosystem

    origination registration

    Execute Analytics in Business Decisions

    Action

    New Business

    Knowledge

    Foundation

    FHC Products

    Artificial Intelligence

    Alliance Data

    4

  • Next Steps: The Way to AI-Enabled Bank

    5

    From To

    The next ambition of CTBC Bank is aiming to an AI-Enabled Bank to earn more loyalty and satisfaction of customers on the way to digital era.

    Banking

    Products

    FHC

    Products

    Data-driven

    Intelligence

    Artificial

    Intelligence

    Financial

    Silo

    Alliance

    Data

    CTBC Brain

    Data

    Foundation

    Analytics

    Knowledge

    Decision

    New Business

  • Welcome to Taiwan

    New image of Taiwan

    Experience

    Soft Power of Taiwan

    6