Data-Driven Marketing Roadshow eXelate - March 25, 2014
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Transcript of Data-Driven Marketing Roadshow eXelate - March 25, 2014
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eXelate.com
@eXelate
Making data actionable
• 2014
• Alain Sanjaume• VP & Managing Director Europe,
eXelate• [email protected]
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• eXelate is the global data technology leader that makes digital experiences more relevant for consumers and more effective for marketers
smart data. smarter decisions.TM
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• big data = noise
big data = noise
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how to power smarter marketing decisions in a
big data world?
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• smart data = actionable signal
smart data = signal
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• smart data
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• Smart Data checks
1. Data Quality
2. Data Scale
3. Real-time
4. Validation
5. Actionability
6. Resource-heavy
7. Flexibility
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data trends
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• consumers continue to digitize
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• consumers continue to digitize
• when they use
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• Key challengesMarketers are losing control of their consumers
Fragmentation of media: hard to reach
Ubiquity of data: hard to understand
Real-time nature of marketing: hard to react
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• audience targeting becoming the norm
who employs it
in what % of their campaigns
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• marketing is still about get, keep, and grow
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about eXelate
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The insights & analytics terminal thattransforms online & offline interactionsinto consumer insights
Custom modeling that scales yourseed audience to maximize branding& direct response campaign outcomesby up to 5X
Cloud infrastructure service that allowsanyone to connect their first-party datato 125 media platforms to drive reach,ROI and revenue
eXelate’s premium demo, interest and purchase intent data generated from over 5B device connections worldwide each month
For marketers seekinga comprehensiveunderstanding of theirconsumers
For custom modeling of your first party data for reach and retargeting
For first party data owners seeking to reach and retarget their audience anywhere
For agencies and platforms looking to maximize returnon audience targeting
eXelate powerssmarter digital marketing decisions worldwide throughour multiplatformdata management software andmassive dataeXchange.
products merging software + data
analyze
model & segment
activate
target
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power
multi-platform data connectivity
patent protected software platform
self service tools
managed service solutions
5.2B unique device interactions monthly
125 Media platform integrations
22B monthly data connections madeplus hundreds of other exclusive data, publisher and marketer partnerships
Direct data partnerships in 7 countries
100+ employees in 7 offices worldwide
aggregated data from over 200 countries
technology massive infrastructure premium partners global
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performance
#66, Forbes’America’s Most
PromisingCompanies 2014
The Real Top 15Venture CapitalDeals of 2012,
Tech Crunch 2013
#14 Internet Company,
Deloitte’s 2013 TechnologyFast 500™
AlwaysOn Media 100/Global 250 Top Private Companies,
AlwaysOn2010 -2013
leaders in privacy accolades