Data-driven emergency crisis managementacdpr.hkjcdpri.org.hk/pdf/ppt/7Edmund_Lee.pdf · 1. Get the...

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Data-driven emergency crisis management

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Press Public

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Channels influence the Public in HK

Print News

Online News

Forum

Blog

Facebook

Instagram

Youtube

Search Engine

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Decision making in Crisis Management

VS+

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Case: Fugitive Offenders Ordinance

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News Detail Analysis

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News Detail Analysis

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MicroAnalytics – Heatmap in HK

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Hottest Keywords in HK in past 8 hours

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Search Related Keyword on Google HK

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MicroAnalytics

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Related keywords of 逃犯條例 in Google Search

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Search Result on Google HK

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MicroAnalytics – Most influenced website

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Crisis expanded to commercial party - ztore

Around 665 discussions on the postInitial post on 13-Jun-2019

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Cross-media spread out thru Facebook

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When is the good timing to reply?

Replied on 14-Jun-2019

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News Reported

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Case: Fugitive Offenders Ordinance

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Crisis Management Workflow

Before Crisis

• Build more positive digital asset

• Measure the digital asset value for setting the benchmark in normal stage

In Crisis

• Set the bottom line of your lost

• Analyze the digital and social situation hourly or daily

• Find out the Pattern, Signal and Trend of the Public feedback from Data

After Crisis

•Analyze the social data during the crisis

• Setting the benchmark for Crisis

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Analytics Cookbook for Crisis

Management

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1. Get the hottest keywords in HK

2. Get the related news with its social interaction status and hot keywords

3. Get the search related keywords in Google HK

4. Understand which media or companies have influence power to the users interested in you in Google HK

5. Get the related discussion on the Facebook and major forums in HK with hot keywords

6. Compare the current data with the benchmark in normal status and crisis status

Analytics Cookbook for Crisis Management

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Email: [email protected]

Mobile: +86 147 1603 2584

+852 93725284

Wechat: w905506545

Edmund Lee, co-founder

www.theAnswr.com

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mailto:[email protected]
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