Data driven design (in English!)
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Transcript of Data driven design (in English!)
DATA DRIVEN DESIGN ESSI RAUNAMAASENIOR SERVICE DESIGNER – SOLITA@raunamaa
TWO KINDS OF DATA:QUALITATIVE & QUANTITATIVE
THERE’S A CARROT IN DATA
DATA IS GREY.
GETTING LOST IN DATA?
USERS SPEND MOST OF THEIR TIME IN OTHER SERVICES THAN YOURS.
GUESS ANALYSIS
DATA
DESIGN
I want to change the date.Wait... Which dates did I even choose?I want to change the hotel.
Variation 1Control
Variation 1Control
13% 87%
ZERO!
TRY THINGS & FAIL FAST?
EVERY FOURTH EVERY THIRD
QUANTI-TATIVEDATA
BEHAVIORAL MODELS & MOTIVATIONS
QUALI-TATIVEDATA
DESIGN
USE CASES & BUSINESS SPECIFIC KNOWLEDGE
Where’s the problem?
Understand deeper Solutions
JUST ONE MORE THING...
Twitter @SolitaOywww.solita.fi
THX.ESSI RAUNAMAASENIOR SERVICE DESIGNER - SOLITA@raunamaa
Kuvat CC/ Ketzirah Lesser & Art Drauglis