Data Deep Dive: What Happens if we Zoom in? Pieces/2019/Omnia REIN… · Data Deep Dive: What...
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Data Deep Dive: What Happens if we Zoom in? W I T H H I D D E R O E L O F F S V A L K
Transcript of Data Deep Dive: What Happens if we Zoom in? Pieces/2019/Omnia REIN… · Data Deep Dive: What...
Data Deep Dive: What Happens if we Zoom in?
W I T H H I D D E R O E L O F F S V A L K
Agenda
01. Introduction
02. Quiz
03. Zooming in
03. Summary + Q&A
HiddeIntroduction
A C H I E V E M E N T S
Implemented Omnia at 20+ clients, led internal data project, hosted many pricing strategy sessions
P A S S I O N S
automation, BI, Pricing and Strategy and Super Smash with colleagues
FrankIntroduction
A C H I E V E M E N T S
Managing success of Omnia at 50+ clients, grew Omnia from start to now, project manager
P A S S I O N S
Leading projects at clients and ping pong with colleagues
QuizGo to menti.com and use code 24 56 85
Goldmine is just the start:work it!
Zooming in is a superhuman capability
Limits of sessions
Everyone is free to share how they’d enrich insights!
Data history 2017 –2019 Q1
Only public data
Zooming in on price changes shows seasonality & price pressure in categories
Source: Omnia data (2017-2019)
Zooming in on Amazon topsellers showscross-country pricing differs
Source: Amazon Top Seller data October 2019, N=12.406, excluding extreme values & small categories and accounted for currency & VAT differences
How big of a threat is Amazon in NL?
Source: Amazon Top Seller data October 2019, N=12.406, excluding extreme values & small categories and accounted for currency & VAT differences
Limits of zooming in are your dimensions of data: which ones do you use?
Time
Geography
Pricing
Product
Summary
Large datasets allow us to zoom in & out to uncover more details and trends than ever
Being able to easily zoom in (& out) depends on:• Data dimensions• Data model• Tools • Visualisation
Questions & Answer
