Data Consultancy Practice

Amit VakilDirector, Data Consultancy PracticeDun & Bradstreet

Agenda

• About Dun & Bradstreet

• Strategic Business Units

• Fact Sheet

• Advantage D&B

• Need for Consultancy

• Service Offerings

• Engagement Models

• Need Identification & Discussion

About Dun & Bradstreet

• World’s leading provider of business information;

• Established in 1841;

• Listed on NYSE;

• Presence in over 200 countries;

• Revenue of US$ 1.6 bn. and market capitalization of US$ 5.6 bn.;

• D&B owns and maintains the world’s largest and most comprehensive commercial database of 135 million business entities;

• Languages/ Dialects covered: 82;

• Currencies covered: 181;

• Updated 1.5 million times every day.

Our heritage, database, research capability and technology makes us the world’s most reliable business solution provider

Strategic Business Units

D&B’s Risk Management Solutions help businesses to make more confident decisions and mitigate risk

Risk Management Solutions

D&B’s FES provides a comprehensive range of education and training programs to help corporates enhance their professional expertise. It works through five program formats which are Open House Programs, In-House Programs (Customized Training),Forums / Events, Certificate / Diploma Programs, Financial Publications

Financial Education Solutions

D&B’s Economic Analysis Group helps clients gain insights into industries, markets and economies globally. The three broad segments under which EAG provides its solutions are Corporate Publications, Economy updates,Industry Research Service

Economic Analysis Group

Data Consultancy Practice

D&B's Data Consultancy Practice works closely with organizations to identify and help build Knowledge based Data Management and operational capabilities to enhance customer value and unlock the true potential of data.

Credit Bureau Solutions

D&B’s Credit Bureau Solutions provides Integrated Credit Bureau Solutions which enables members to collect, process and maintain commercial and consumer credit data

Sales & Marketing Solutions

D&B’s Sales & Marketing Solutions help customers in their Direct and Below the Line (BTL) marketing initiatives

Research Advisory Services

D&B's Research and Advisory Services provide customized research solutions and consulting to its clients

Fact Sheet

– A corporation fails every 3 minutes

– A new business is formed every 5 minutes

– A company name change occurs every 15 minutes

– A directorship changes every 32 seconds

– A share ownership change happens every 6 minutes

– A company changes control every 15 minutes

– A new set of accounts are keyed every 36 seconds

In effect, a D&B database record is updated every 3.9 seconds

THE DATA CONSULTANCY PRACTICE IS POSITIONED TO GUIDE BUSINESSES ESTABLISH A STRONG DATA & DECISION SUPPORT FRAMEWORK

With more then 165 years in the information collection and dissemination space, D&B is uniquely positioned to help businesses derive profitable decisions

Decisions

Central Repository

Quality Information

Multiple Data

Sources

Advantage D&B

Need for Consultancy

Assess your data management dynamics by addressing the following key questions:

How do I ensure data quality?

What is the most effective sourcing strategy?

How best to categorize & tag the captured data variables?

Who is my target group?

What is my risk exposure? Can I maximize ROI and mitigate risk?

Is there an opportunity to cross-sell/ up-sell?

Are there any clones of my customers?

What do my profitable customers have in common? 

Which campaigns have worked for me? 

Is my data management robust enough?

Can I conduct predictive analysis on the basis of trends and patterns?

POOR DATA MANAGEMENT costs the world’s largest economy $600 billion every year. Can you afford the risk....

DATA CONSULTANCY helps businesses decide intelligently on the basis of facts gleaned from their database resulting in better management and ROI

Service Offerings

Data Consultancy Practice (DCP)

Data Management

Knowledge Management

Operations & Fulfillment

Data Management

As part of Design, DCP can devise a blueprint for a proposed solution architecture

Data Management

As part of this activity, enhancements will take place by • Validating your database against our third party knowledge bases• Create surrogates and check, update and append information

Data Management

The process of data integration cross-matches and assimilates multiple, heterogeneous data

sets from different sources to provide a new consolidated data set.

Data Management

• Through de-duplication, data scrub, or sorting and flagging records by management code to provide a reporting base for your marketing activities, DCP can help you extract maximum advantage from your database. • Harness the collective power of market demographics, customer segmentation and behavioral data to increase marketing effectiveness

Data Management

The output of DCP’s fine-tuned, rigorous and globally renowned quality process is actionable, insightful & timely business information

Knowledge Management

• Enhances and enriches the data• Facilitates data mining with the correct relevant data• Gives a enhanced analysis of the available information which in turn leads to better decision making

Knowledge Management

• Mining helps asserting needs• Identifies trends and patterns• Demographic and psychographic analysis• Transforms business data into actionable information• Enables you to take proactive knowledge driven decisions• Analyzes campaign effectiveness

Knowledge Management

Our in-house domain expertise can help you with :

• Predictive Evaluation• Churn Analysis• Scoring Models• Statistical Modeling

Operations & Fulfillment

Data Repository

• De-duplication• Naming Conventions• Quality Check• Enhancement• Enrichment

Raw / Prospect Data

Marketing Campaigns

Knowledge Management

Mailer Return

Sourcing new databases

Mail Return Resolution

Data Updates

Mail Return Validation

• External Updates• Contact / Executive Movements

Extract Data

Engagement Models

CONSULT

BUILD

OPERATE

TRANSFER

• UNDER THIS ACTIVITY ADVISORY SUPPORT WILL BE PROVIDED

• IDENTIFICATION AND EVALUATION WILL BE THE PRIMARY ACTIVITIES

• THE SOLUTION ARCHITECTURE WILL BE DEVELOPED IN THIS PHASE

• IF THE CUSTOMER DESIRES, IMPLEMENTATION OF THE SOLUTION WILL BE UNDERTAKEN. TWO OPTIONS WILL BE AVAILABLE:

• INTERNAL TEAM OF THE CUSTOMER• EXTERNAL VENDOR (D&B S&MS BEING THE PREFERRED VENDOR)

• IF THE CUSTOMER DESIRES, IN CASE OF AN EXTERNAL VENDOR, THE ESTABLISHED SYSTEM AND PROCESSES WILL BE MIGRATED TO HIS LOCATION

TRAIN • THE CUSTOMER WILL BE TRAINED IN USING THE ANALYSED DATA FOR DECISION MAKING.

Need Identification & Discussion

Information Overload Data Piled Mail returns

Need a Process Data Management Find a Solution

Retention

Thank You

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