Data by the people for your people

See behind and beyond the information your business collects

Liberate the power of your data! Drive business transformation by adopting a more insightful information ecosystem with People Powered Data™.

Big data: it’s about sheer volume, variety, and velocity. Teams of

database administrators, data scientists, and analysts work in earnest

to aggregate it, govern it, protect its privacy, and mine its value. In a

world that’s always on, companies race to deliver insights to their end-

users across an infinite number of use cases, in real-time. Structured

and unstructured, data pours into organizations at an estimated rate

of 2.3 trillion gigabytes per day1, making the process of deriving value

and meaning from it an increasingly complex challenge.

Research firm IDC2 estimates big data analytics sales will reach $187 billion worldwide by 2019.

43 trillion GB of data will be created by 2020 according to a study3 by Mckinsey Global Institute,

and Forbes’4 International Institute of Analytics predicts businesses using data will see $430

billion in productivity benefits over their data-averse competition by 2020.

However, what stats like these have borne out is that all too often big data has proven to be

an uncontrollable and insatiable beast, rather than the golden goose so many businesses have

hoped for. A lack of alignment, forfeiting quality for speed, subpar integration, and the inability to

adapt or meet ever-changing compliance standards, can all prove to be insurmountable issues.

And while the upside soars into hundreds of billions of dollars, it’s estimated by IBM5 that poor

data quality costs the US economy alone around $3.1 trillion a year.

Three things are clear: (1) big data is here to stay, (2) we’re seriously invested in it, and (3) the

stakes are incredibly high. And when the stakes are so high, one has to wonder why big data

works sometimes and not others. The answer is surprisingly simple:

People Powered Dataanswers why.

Big data answers who, what, when, where, and how ...

You’re #1in the app store today

What is People Powered DataPeople Powered Data is the ability to have millions of conversations

at once with precisely the people who matter most to your business.

It’s people’s voices, ideas, and sentiments that power the contexts

in which businesses operate, and helps you to understand the “why.”

In this fast-paced world no one can afford to leave insights on the

table. Understanding People Powered Data (PPD) is an essential and

powerful way to make effective business decisions, and it consists of

3 core pillars.

You listened and added the feature they requested most

Why

Market Powered Data defines current and future demands and

trends. It allows you to profile and segment your market, test

new concepts, and measure brand performance. Armed with

actionable insights you can better predict market appetite, and

how new products or ad campaigns will perform, allowing you

to spend wisely before you launch. Ultimately it equips you with

the information you need to discern consumer and competitor

habits, identify opportunities, evaluate price sensitivity, and

discover how best to serve and gain new customers.

Customer Powered Data helps you understand why customers

behave the way they do by analyzing customer satisfaction

surveys, online research, focus groups, win/loss analysis, market

trends, and a variety of other qualitative and quantitative

methods. Customer Powered Data yields a wealth of information

that helps you better serve your customers—so you can create

products, services, interactions, and marketing campaigns

that will broaden your customer base and help maintain your

competitive edge. Use it to turn happy and loyal customers into

brand advocates.

Employee Powered Data is used to track and measure

employee behavior, milestones, and engagement throughout

their employment lifecycle. Holistic measurement of

employee engagement, the emotional commitment an employee

has to the organization and its goals, can enable businesses to

turn voices and opinions into actionable data. You can

use employee powered data to foster a more engaged and

productive workforce.

Best practice 1Identify and prioritize key business objectives

These should then be

supported with the right

data and analytical insights,

which will drive your data

strategy plan.

Best practice 2 Gather the right data at all necessary touchpoints

Make sure you have the

right tools to capture data

from the market, customers,

and employees at different

points in the lifecycle of

each, through their

respective channels.

Best practice 3 Enrich existing data through integrations

Create a better balance

between collecting and

connecting data, and

capitalize on the architecture

your organization already has

by and augmenting it with

new capabilities.

Market Powered Data

Customer Powered Data

Employee Powered Data

For companies like Netflix who manage both their marketing

and content in-house, and are planning to spend $11.3B6 in 2018,

using SurveyMonkey7 to collect over 786,942 data points from

their global audience in just 10 days proves to be a highly

competitive advantage.

Stronger together

So what happens when our customers use the speed and scale of People Powered Data

to gain insights?

Best practice 4Share the dataacross the organization

Make data available to

everyone that needs it

utilizing a central hub or

dashboard that people

can use to share insights.

Collaboration is also key.

GoPro stays on the cutting edge, continuing to innovate and build

exciting products. They use SurveyMonkey not only to understand

brand health, but also market potential, and bring facts into the

boardroom—not just opinions. Being able to gain visibility into what

customers around the world really think helps them pinpoint the next

markets they should enter and how.

Michael Zoglio, Head of Analytics at GoPro, said using surveys to

listen to customer needs and understand new markets was critical to

the success of GoPro’s aggressive international expansion. “We did

60% of our sales in Q1 outside the U.S. I don’t think we could have

achieved these outcomes without SurveyMonkey,” he said.

GoPro expands global footprint with Market Powered Data

STRONGER TOGETHER

Best practice 5Enable users touncover actionable insights

Give your entire organization

the ability to turn insights

into action, by making

it possible for all of your

employees to understand

the implications of data as it

relates to their role.

In Australia, Progressive Direct felt like they were 2-3 steps behind

the data before using SurveyMonkey. To get inside the mind of their

customers, they deployed SurveyMonkey CX on three fronts: new

business, renewals, and claims. SurveyMonkey provided Progressive

with transparency and easy access to customer data and feedback.

Response rates doubled. Progressive got their information quicker,

and it was more detailed and more actionable. The data helped

Progressive optimize the speed with which they can get a car out of

the shop and back on the road. They now make changes in weeks now,

instead of months. Happy customers stay with Progressive longer and

promote their services more now that they are using SurveyMonkey.

Progressive Direct got ahead of their data and the competition with Customer Powered Data

STRONGER TOGETHER

Best practice 6Govern your data to ensure integrity and security

Balance your governance

requirements with the

flexibility and agility

requirements of the business

by empowering your users in

a self-service environment.

This is one of most important

and rewarding practices, but

the least pursued, and the

hardest to accomplish.

Best practice 7Measure the impact and success of the data

Build models and processes

that predict and optimize

business outcomes. Measure

the impact and success of

data and analytics by use case

continuously.

Hearst Magazine’s internal technical training team provides training for

11,000 employees around the world on proprietary and licensed software.

They found their engagement and information retention rates declining,

so they decided to deploy surveys through SurveyMonkey and evaluate

all aspects of the classes including course content, format, location, and

instructors. By gathering feedback from trainees, the team has increased

engagement and created an optimal learning environment.

For example, the team thought employees wanted to minimize time

away from their desks, and offered an intensive two-hour training

session. However, a post-training survey revealed trainees preferred

to have the content divided into two one-hour sessions to make the

information more digestible. “Seemingly small details improve trainee

engagement and performance. Retention goes up and support

costs go down.” said Debra Robinson, Sr. Vice President and CTO

of Hearst Magazines.

Hearst used Employee Powered Data to improve employee engagement by over 90%.

STRONGER TOGETHER

Collaboration

Assign roles and create groups to ensure the right people have access to critical data.

Advanced functionality

Build sophisticated surveys with features like advanced logic, branching, piping, multilingual support, and much more.

Advanced functionality

Whether for a team or your entire organization, SurveyMonkey Enterprise has flexible plans you can customize.

Enhanced security

Secure sensitive survey data with SSO, HIPAA compliance, data encryption, access controls, and more.

Customization

Ensure a consistent brand experience for both your employees and your customers.

Integrations and APIs

Plug survey data into over 80 business critical apps you already use, such as Salesforce, Marketo, Eloqua, Hubspot, and more.

Dedicated customer support

Get priority support and a dedicated Customer Success Manager to help you through each step.

Administration & governance

Gain visibility and control over all users with a single admin dashboard.

Surveys completed

every month

Questions answeredevery day

Questions answered every

minute

Questions answered

every month

SurveyMonkey Enterprise enables you to make smarter, more

data-driven business decisions with People Powered Data. It’s most

valuable when combined with your existing business data to garner

deeper insights about your business. SurveyMonkey Enterprise

helps you do that with:

SurveyMonkey EnterpriseGather People Powered Data at scale with sophistication, simplicity, and security

Get ready. Get set. Let’s go!In this eGuide we introduced you to People Powered Data. Using

it to emancipate your business information systems with its actionable

insights is your path to successful outcomes. We invite you to continue

the journey with us as we unveil best practices, and the value of People

Powered Data as it relates to specific use cases, and industries. We’ll

provide you with the training and tools you need to see behind and

beyond the information you collect so that you can grow and outrun

your competition with confidence.

How can SurveyMonkey help you unlock the value of your data?

Looking for an enterprise plan for your team, or want to consolidate

SurveyMonkey usage across your entire organization? We offer

flexible plans and pricing to fit your needs.

Contact us to learn more: www.surveymonkey.com/business

How can SurveyMonkey help you unlock the value of your data?

https://arxiv.org/abs/1411.0087

https://www.idc.com/getdoc.jsp?containerId=IDC_P33195

https://arxiv.org/abs/1411.0087

https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/international/&refURL=&referrer=

http://www.ibmbigdatahub.com/infographic/four-vs-big-data

https://digiday.com/marketing/data-everything-netflix-pouring-money-marketing-benefit-programmatic/

https://media.netflix.com/en/press-releases/netflix-cheating-is-on-the-rise-globally-and-shows-no-signs-of-stopping

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