Data & Automation Drive the Future of All Marketing Communications at Freshpair
Transcript of Data & Automation Drive the Future of All Marketing Communications at Freshpair
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DATA & AUTOMATION DRIVE THE FUTURE OF ALL MARKETING COMMUNICATIONS
PRESENTATION BY
Matthew Butlein, CEO, Freshpair Max Bennett, Co-Founder & VP of Product, Bluecore
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…And you think YOUR customers are unique?
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I DON’T KNOW MY CUSTOMERs. I JUST THINK I DO.
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From Waterfall to Agile
Value delivered
Waterfall development Agile development
Risk of failure
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challenges
01 02 03
Technology Profit & Loss Strategy
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here’s How
01 02 03
Simple Integration
Leverage Your Existing Team
Start with Basic Segmentation
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Email Trigger Program: Getting StartedCategory/Search
AbandonmentProduct
Abandonment Abandoned Cart
Still Interested in the Body Wrap? Forget Something?We found what you were looking for.
avg RPE
$0.77 *Benchmark Statistics
Across Bluecore Clients
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Email Trigger Program: Getting StartedCategory/Search
AbandonmentProduct
Abandonment Abandoned Cart
Still Interested in the Body Wrap? Forget Something?We found what you were looking for.
avg RPE
$1.66 *Benchmark Statistics
Across Bluecore Clients
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Email Trigger Program: Getting StartedCategory/Search
AbandonmentProduct
Abandonment Abandoned Cart
Still Interested in the Body Wrap? Forget Something?We found what you were looking for.
avg RPE
$3.98 *Benchmark Statistics
Across Bluecore Clients
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email trigger program: going further
New Price Drop!
Shows new and old pricing
Benchmark Average RPE on Price Decrease Trigger
$1.77
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Email Trigger Program: going even Further
1
Benchmark Averages Post Purchase
$0.50 RPE 43.35% Open Rate
23
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AudiencesThe future
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Behavioral Audiences
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Predictive Audiences
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Who are your most valuable customers? Which of your loyal customers are fading away? Who is a full price buyer that doesn’t need a discount? Which new customers show potential of being high value? Who is about to unsubscribe?
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Thank You